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ShopVisible Launches Mobile ecommerce Solution
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ShopVisible Launches Mobile ecommerce Solution
ShopVisible
Mobile Creates Unique ecommerce Experience on iPhone, Blackberry, Android and
Windows Mobile Devices
ATLANTA – June 22, 2010 – ShopVisible, a leading provider of on-demand ecommerce
solutions, today announced the availability of ShopVisible Mobile, an ecommerce
platform that extends its comprehensive tools and services to the mobile
environment, creating a rich mobile retail experience for consumers. ShopVisible
Mobile runs on all major mobile devices, including iPhone, Blackberry, Android
and Windows Mobile devices and was designed with the specific requirements of
the mobile environment in mind.
“We have seen more and more consumers
using mobile devices for purchases and buying decisions,” said Puneet Mehta,
co-founder of Foothealth.com. “In
order to stay competitive in the marketplace, we knew that we needed to offer a
robust mobile retail site on par with our online storefront. Partnering with
ShopVisible, the transition to mobile has been seamless. Our customers can now
easily and quickly enjoy the same rich experience on their mobile phones as
they do from their home computers.”
Today, more and more consumers are
making their buying and purchasing decisions via the mobile platform. While
purchasing made via mobile devices is still in its infancy, a significant
number of consumers research their purchases in real time via a mobile device,
making it imperative for retailers to create an optimum mobile experience.
ShopVisible Mobile puts the user experience first. Its mobile ecommerce
platform enables faster load times by creating “lighter versions” of
ShopVisible client sites specifically optimized for a mobile browsing and
shopping experience. Its simple interface makes it easy for users to browse
retailers’ products and even make simple, fast purchases via services like
PayPal or Amazon right from their mobile phone.
“Mobile devices get smarter all the time;
today, these devices aren’t just capable of voice and messaging, but allow
consumers to view streaming video and make online purchases. Retailers are
realizing that mcommerce is a new and growing way to drive customer interaction
and increase revenue. This opens up real opportunities for retailers to reach
consumers through a medium they are familiar with and using on a daily basis,” said
Sean Cook, CEO of ShopVisible. “The creation of ShopVisible Mobile is a natural
of extension of what we already do – allow retailers to focus on growing their
businesses through a multi-channel approach to ecommerce.”
ShopVisible makes it easy for retailers
to extend their online business to the mobile environment by enabling them to
manage their websites, online channels and mobile sites all from one platform.
Retailers do not need to spend cycles setting up separate environments for
their online and mobile presences; the ShopVisible Mobile solution recognizes
when a consumer is accessing the retailer’s site from a mobile device and
automatically makes adjustments to customize the site and viewing experience.
Major features of ShopVisible Mobile
include:
- Easy
integration with Amazon Mobile Payments and Mobile PayPal
- In-site search
functionality and mobile search friendly infrastructure
- Highly SEO-friendly
for mobile search
- Consumers can
buy products directly from the device or push a button to order by phone
- Retailers
can control and change content
- Eliminates
the need for extra integrations, tying all orders and traffic directly
into the same site management tools and business processes already in
place
- Comprehensive
and simple traffic and order analytics
- Easy-to-deploy
promotion codes
- Live
shipping calculations against UPS, Fedex and USPS
ShopVisible Mobile is available today.
For more information, please visit http://www.shopvisible.com/mobile-commerce.aspx.
About ShopVisible
ShopVisible is an on-demand ecommerce
solution provider that delivers tools and services designed to streamline and
advance retailers’ online businesses. From initial design or re-design to multi-channel strategies, proven
search engine optimization implementation, content management, CRM, shipping,
back office systems and analytics, ShopVisible provides unified management of
the entire e-tail ecosystem, providing the flexibility and insight to meet even
the most complex business needs.
ShopVisible powers some of e-tail’s most successful brands, ensuring
speed to market, security and constant innovation. For
more information, visit www.shopvisible.com,
or call (866) 493-7037.
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What to Consider Before Switching Platforms
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ShopVisible attends a re-platforming seminar
conducted by
Eli Katz, President of Ashford.com at the 2010 Internet Retailer
Conference
& Exhibition and shares a few thoughts on how the ShopVisible
e-commerce
platform stands up to some of the biggest challenges retailers face in
re-platforming
their business.
The discussion centered on some of the critical
issues
retailers should consider when going through a re-platforming for their
ecommerce business. Mr. Katz has launched a beautiful new and robust
site for
Ashford.com, but pointed out some cautionary tales of common issues the
businesses face. When your site requires five (or more) different
systems that
require additional resources, time and money to do what one system
should do
seamlessly, re-platforming may be the right solution. But be careful
that the
new system does not end up requiring five new ones, and many new
resources in
the process.
Also, speed is crucial to the success any
re-platforming
process because time is money. Have you noticed how all the additional
customizations push back your site launch weeks sometimes months longer
than
anticipated?
When Ashford.com made their switch from their
original open
source platform provider, they expected the aforementioned
inefficiencies would
be resolved with their re-launched platform powered by their new
enterprise
solution. However, with even the best of plans and intentions, there can
be
forks in the road and an aggressive 6 month launch plan can take 4 times
that
time. Mr, Katz mentioned a few specific common stumbling blocks that
etailers
should watch out for…
- Often,
the catalog and data structure more complex than anticipated
- More
third party tools needed to be implemented than originally planned
that
may introduce more time, complexity and risks than anticipated
- Projects
can frequently run over budget and behind schedule
- Migrations
can leave small, but important details overlooked potentially
breaking
tracking, disrupting existing business processes, and losing
marketing
traction in search
ShopVisible’s re-platforming process is efficient,
in most cases
requiring one-third of the time to market compared to our competitors.
Because
we build and implement our own sites for our clients, there is great
attention
to detail of how the site, the business, and the underlying technology
synchronizes. To ensure seamless and non-disruptive migration
ShopVisible’s
platform utilizes automatic 301 redirects to preserve search rankings
and
existing traffic sources and our suite of platform migration tools to
ensure
smooth launches. While we understand that re-platforming can be scary
business,
don’t get trapped into a lengthy process that is more complex than what
you
started with. Just ask AbsoluteBarStools.com, whose site we launched in
45
days!
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USA Today Takes Notice of ShopVisible's Facebook Application
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As we continue to break new ground and provide constant innovation to our clients, the world takes notice!
ShopVisible and client RightSize Health & Nutrition were noted in USA Today for the successful launch of ShopVisible's Facebook application, created to expand sales channels for online retailers.
“Today’s business needs to understand the power of social networking in
order to thrive," says Jennifer Goodner, Corporate Support Manager of RightSize Health &
Nutrition. "Part of the success of RightSize is our ability to
interact with our customer in a personal way. The ShopVisible Facebook
integration enables us to present our products for immediate purchase to
those who are seeking unbiased reviews from the Facebook community."
Several ShopVisible clients are taking advantage of the unique application that allows them to include up to 16 products on their Facebook page.

As Josh Lloyd, CTO and
Co-Founder of ShopVisible says, “With more than 250 million members, Facebook
allows our customers to significantly enhance their reach to potential
buyers and customers... Additionally, our team can help retailers create a greater
customer experience to increase loyal 'followers' and turn them into
brand advocates.”
Do you wish potential customers could view your products directly from your Facebook page? Contact us at 866-493-7037 or email us at info@shopvisible.com to learn more about ShopVisible's Facebook application.
ShopVisible is an on-demand Ecommerce solution provider that delivers
tools and services designed to streamline and advance retailers’ online
businesses.
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Retailers: 50% Off Two Main Days at Etail West Courtesy of ShopVisible
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Calling all
retailers: Get 50 percent off the two day main conference at Etail West 2010
courtesy of ShopVisible ecommerce solution.
Download the
brochure and register online here.
Etail West
provides you with high-level,
tactical presentations and
panel discussions
and creates a platform for you to swap ideas and network. Attend intimate and interactive sessions, built
upon the relationship-building between retailers that you can’t receive at huge
tradeshows.
At the show,
stop by the ShopVisible booth where we will be holding a special clinic
entitled:
Visibility = Sales
Visibility in search,
channels and comparison-shopping engines
Visibility into your
business – orders, shipping, inventory and more!
Visibility everywhere
If you
sign up to attend Etail, feel free to contact us at info@shopvisible.com or 866-493-7037 to
set up a time for a one-on-one website consultation session with our ecommerce
experts at the show. We will
prepare an exclusive document for you in advance of the event to take with you
free of charge that includes tips on how you can improve your visibility and
website performance.
Etail West 2010
February 22-25 (Main conference: February 23-24)
JW Marriott Desert Springs
Palm Desert, CA
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ShopVisible Powers Internet Retailer's Hot 100
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| By jvm |
12/7/2009 10:13:00 AM |
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ShopVisible proudly announces that two of our ecommerce online vendors were honored as Internet Retailer Hot 100 Retail Websites 2010. This prestigious accolade is designed to showcase the best and brightest in the field of online retail and in ShopVisible's case, this year, we've locked down a whopping 2% of the spots thanks to Case-Mate and Bambeco, two progressively innovative pioneers online.
The IR Hot 100 celebrates how "etailers responded to the recession with a burst of creativity" and identifies ten aspects of positive online commerce making Ecommerce excel in spite of the economic downturn. ShopVisible clients like Case-Mate and Bambeco are making waves online by:
- connecting with customers
- going mobile
- becoming expert sources for online retail
- making navigation more useful
- personalizing the online experience for shoppers
- making tough purchases easy
- selling themselves
- creating a sense of online urgency
- connecting the site and the store
- playing the value card
Case-Mate excels online for functionality, aesthetics and online selling prowess. Their inherent SEO driven platform provided by ShopVisible enables them to focus on driving sales, integrating into selling channels and thinking creatively as their Ecommerce provider manages inventory, search and back-end business processes.

Bambeco is touching upon what is desirable in the market. Their eco-friendly online presence has helped them find a niche in the green retail and luxury home and decor spaces. Innovative and perceptive web marketing has helped enable Bambeco to sell creatively and with the help of ShopVisible, sell widely in an array of channels and online shopping marketplaces.

ShopVisible is so proud of our Ecommerce family of clients, staff, developers and marketers. As we grow our brand we help push our etailing clients to the top of search positioning on the web. By being seen in all places online where eShoppers are looking, vendors like Case-Mate and Bambeco can flourish.
ShopVisible is an Atlanta based PCI compliant Ecommerce solution provider located @ 1095 Zonolite road, suite 100, Atlanta GA. 30306.
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ShopVisible Launches PayLessDecor.com
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| By jvm |
11/16/2009 9:09:00 AM |
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Have you been looking for bamboo or faux wood blinds? Are you remodeling your home? Do you want to enhance your current window treatments with reasonably priced and aesthetically sound discount window fixtures?
Well look no further than ShopVisible's latest Ecommerce implementation, www.paylessdecor.com, a local expert in providing quality and affordable blinds, shades and curtains.
Payless Decor has long been selling their premium, designer and signature series window treatments but now, with the help of ShopVisible's Ecommerce solution, they are seeing better organic search results than ever before. Look at the below terms for which Payless Decor (seen recently in Ecommerce print and e-periodical, Internet Retailer) is showing up for in the realm of natural search; their free search positioning is stellar, with numerous page 1, position 1 results:
| Keyword |
Pos |
| discount roller shades |
1 |
| discount bamboo shades |
1 |
| bamboo mini blinds |
1 |
| horizontal wood blinds |
1 |
| bamboo window covering |
1 |
| discounted window shades |
1 |
| discount roller shade |
1 |
| payless decor com |
1 |
| designer bamboo |
1 |
| window bamboo |
1 |
| 1 2 premium |
1 |
| 2.5 blinds |
1 |
ShopVisible is proud to add another innovative addition to its Ecommerce family. Welcome Payless!
ShopVisible is a PCI compliant, Atlanta based Ecommerce and SEO technology firm, specializing in complex 3rd party shipping and accounting integrations.
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Ecommerce Security: PCI, Risk and Cost
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| By jvm |
10/26/2009 8:45:00 AM |
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PCI standards
evolve but they do so often at a more languid pace than does the technology
itself. Toss in economic considerations and you've got a real Ecommerce conundrum...
Recent literature published in the PCI Knowledge-base examines security and
compliance migrations, cost reductions, and virtualization in recessionary
times. Ecommerce solution provider ShopVisible offers up
insights into its own PCI assessment process while trying to stay on top of
recent Ecommerce security news in order to provide its clients and readers a
glimpse into the rapidly blossoming arena of Ecommerce payment protection.
For many online merchants, or at least those wrestling with PCI and security
measures to protect the CDE or cardholder data environment, the strident 12
requirements of PCI coupled with serious security budgets and IT infrastructure
has created headaches and handicapped wallets...especially now. For many, as
evidenced in the PCI Knowledge-base's expert’s blog, the arduous compliance
process has become tarnished by a "checklist mentality and ineffective
implementation and enforcement." It can be argued as a best practice in
Ecommerce, or at least in an effort to pass compliance levels, that reducing
risk and documenting to assessors that effective controls are in place exudes
risk management policy, and thereby can help cut costs during the
implementation.
PCI security experts have been discussing sophisticated elements
of online commerce and their relation to development of both policy and technology.
For instance, with regards to network segmentation and scope, the PCI
Knowledge-base notes that “network segmentation is still not a requirement, for
some reason, but it’s the single action that will save you the most money in
the assessment.” In the PCI 1.2 version, segmentation is discussed and noted as
being adequate along with the appropriate network diagrams if in place. One solution
available to many merchants with the right budget is a variation of a network
monitoring tool. These can “tell you, continuously, of attempts to access specific
network resources.” They can in doing so show the assessor the positive impact
of your network segmentation policy and thereby quantify risk and help cut back
on PCI compliance costs.
Store sampling is another facet of the compliance process
and in PCI 1.2, “the goal of the sampling process is to understand the risks
posed by stores, since many security breaches originate there…” one here must
show the assessor that store policy is commensurate with Ecommerce provider
policy and high levels of consistency are maintained constantly again helping to
reduce risk and cut costs. Again, automated tools can benefit providers here in
an attempt to cut time and costs resources associated with manual configuration
management. The PCI Knowledge-base notes that “the ability to place server configuration
under change control is valuable for both PCI requirement 2, as well as requirement
10.” Automated tools will often justify a smaller sample size thus again reducing
assessment fees.
The latest post from the PCI Knowledge-base also delves into
discussion of compensating controls in the Ecommerce eco-system and states that
“while compensating controls are too often used as a PCI cost cutting technique
by merchants, they are really the heart and soul of risk management relative to
PCI…a weak process for documenting and quantifying risk usually shows up in poorly
defined compensating controls, which can cause compliance failure and additional
assessment and technology costs.”
Basically, PCI compliance is an arduous process for any
company regardless of organizational complexity, IT infrastructure and budget
size. Above are just a few methods to try and cut back costs. When selecting an
Ecommerce provider, it helps to do your due diligence and “in PCI 1.2, there is
specific mention of the need to prove due diligence as to risk ‘prior to
engaging’ service provider, and need to prove ongoing ‘monitoring’ of compliance
status.” Keep monitoring policies up to date and maintain a vigilant stance
with regards to data centers. Just because you’re PCI compliant does not mean
that a hardened data center will mandate policy to keep you compliant. Prove to
your data center, your assessor and to your clients that you care about risk. Show
them PCI is an ongoing process and one dedicated to secure online transactions.
The more safely your merchants sell, the more they will appreciate all your
hard work! ShopVisible is an Ecommerce solution provider intent on security, integration and SEO.
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