In the e-commerce world, the lines between business-to-consumer (B2C) and business-to-business (B2B) are blurring and e-businesses are renewing their focus on more sophisticated business-to-end buyer engagements, regardless of type: enter B2X commerce.
ShopVisible’s annual Client Connect conference attracted e-commerce and business executives from top companies such as Alpha Industries, RapidBuyr, Loehmann’s, Plow & Hearth, Tempur-Pedic and dozens of others who build their businesses using ShopVisible’s award-winning SaaS commerce platform. The conference also featured nationally recognized speakers including:
Fioa Dias, Chief Strategy Officer at ShopRunner,
Brain Easter, CEO at Nebo Agency,
Teresa Caro, SVP of Social and Content Marketing at Engauge,
Katie Wreed Bell, Partner at The Gallup Organization and more.
The central theme of the conference last week, “B2X Commerce”, explored the idea that with e-commerce sales slated to surpass the $250 billion mark and business-to-business slated to more than double that amount in this year alone, there are some universal standards currently being set in both arenas. During this rapid growth period, companies should steer clear of thinking within the strict boundaries of B2C or B2B but rather B2X, focusing on the end e-commerce buyer and meeting their needs.
In his opening address, ShopVisible CEO, Sean Cook challenged the audience, “Now is the time for manufacturers, brands and retailers to recognize that our industry is no longer about simply B2C or B2B. Instead, it’s about delivering great customer experiences with automated processes, where customers can self-serve when they want and buy in the manner that works for them. This is a new conceptualization entirely, one we call B2X.”
Social Media Atlanta week and the ShopVisible team attended several
panel discussions including “Social Media for Start-Ups,” “Social,
Viral, and Experiential is the New Boom Boom Pow of Marketing,” and
“Social Media Innovations.” We came away with some great information
about social media strategies for ecommerce companies.
worldwide broadband access increasing from 55 to 90% in 2012 and over
1.7 billion internet users worldwide, there’s no denying the importance
of an ecommerce strategy. How do you best reach those users and
media presence is no longer optional, its a necessity. Yvette Evans,
director of business development at Vitrue, notes that the average time
spent on social media sites increased 82% from 2008 to 2009. Facebook
and Twitter are easy and affordable ways to reach a captive audience.
The key to success and measurable increases in sales is to build
relationships with your fans and encourage loyalty by keeping them
active. What are the five important things should you consider when
building your social media campaign?
(1) Improve Customer Service
of social media as another avenue for customer service. Respond to
tweets and posts that have complaints, suggestions, or compliments.
Listen to what consumers are saying and respond accordingly. Your
customers will appreciate the individual attention and remember it the
next time they purchase.
(2) Leverage Your Social Network
personal relationships with influential followers. Seek out consumers
that have a large social media following and take the time to get to
know them. Offer a giveaway on their blog, or an exclusive discount code
they can give their readers. You’ll reach a new audience and potential
customers you did not have access to previously.
(3) Create Content
your content fresh and up to date. Nicole Jayne, Social Media Manager
for Scoutmob, stresses the importance of identifying your voice and
keeping it authentic to your brand. Once you’ve found it, produce
relevant and compelling content often to keep consumers engaged.
(4) Offer Incentives
promotions, contests, discounts, and ads on Facebook. Consumers will
share deals with their friends and expand your advertising reach
exponentially at little cost to you. According to a study by BBDO, 82%
of Facebook users say that businesses could improve their page by adding
more deals and coupons. Listen to the people, leverage opportunities
during slow periods and holidays to increase sales.
(5) Give Your Customer A Voice
Add customer reviews to your site. Dean Trevelino of Trevelino Keller
notes that 72% of people trust peer reviews and only fourteen percent
trust traditional advertising methods. Not only do these reviews give
new customers guidance when purchasing, but they naturally increase your
SEO by providing fresh content to your site on a frequent basis.
can we expect to see in 2011? The panelists focused a great deal on the
opportunities brought about by mobile devices. With the explosive
adoption of smartphone and tablet use, consumers will do a large portion
of their shopping with these mobile devices. Implementing a mobile
solution like ShopVisible’s Mobile Commerce solutions ensures that your
customer stays connected to your site, wherever they’re searching.
panelists discussed social media innovations in the form of twitter
payments, targeted coupon offers through Facebook, and blog search
engines. With the ability to reach 500 million consumers on Facebook and
145 million consumers on Twitter, this is an exciting time for social
media. Retailers and brands should join the conversation.
believes the time of tacitly sitting on the sideline has passed. You
have to get in the conversation, and begin to engage customers in ways
that will end up providing a great return on investment - returns on
your dollars, and your customers' time spent.
ATLANTA – August 3, 2010
ShopVisible, a leading provider of on-demand ecommerce solutions, today announced seamless integrations with retail channels including Buy.com, Amazon, Craigslist, eBay and Overstock. Through these integrations, the ShopVisible solution enables retailers to manage their entire product catalog at a granular level across diverse channels through one management console. ShopVisible is the only ecommerce platform provider that also enables retailers to automate the entire product approval process for all channels.
“To be successful in ecommerce, you need to increase the opportunities for your customers to purchase your products beyond your own website by opening up your catalog to channels like Buy.com,” said Lance Stern, ecommerce manager at Paul’s TV. “We chose ShopVisible because it makes the process of integrating new sales channels into our ecommerce strategy seamless. No matter what channel someone makes a purchase through, it all flows back through our central ShopVisible solution. Since offering our products through retail channels like Buy.com, we have seen a tremendous growth in sales without the pain often associated with managing and fulfilling the orders.”
Using the ShopVisible solution, retailers can fully manage and automate the sale of their products and services through all major retail channels. Unlike other ecommerce providers, ShopVisible provides a direct, two-way interaction with these marketplaces where products can be selectively pushed to specific online marketplaces and comparison shopping engines and orders are all managed and organized in a single user interface.
"Just as Buy.com is committed to giving our customers the highest level of service, we are equally committed to providing our marketplace partners with the best experience possible," said Neel Grover, CEO and president of Buy.com. "Integrating with ShopVisible helps our marketplace partners better manage their online sales and, therefore, supports our mission to serve as a leading marketplace for a variety of products and marketplace sellers."
“There’s no reason retailers need to rely solely on their primary websites to drive traffic and revenues. In addition to retailers’ own websites, they need to take advantage of as many avenues for exposure as they can,” said Sean Cook, CEO of ShopVisible. “In today’s marketplace, retailers have a host of new options beyond selling their products and services via their own stores. ShopVisible helps retailers take advantage of online sites such as Buy.com, Amazon and eBay which allow them to market and sell their products to massive groups of consumers. By opening up the retail ecosystem, ShopVisible provides a one-stop shop for retailers to manage their online retail sites and leverage online retail channels.”
ShopVisible is an on-demand ecommerce solution provider that delivers tools and services designed to streamline and advance retailers’ online businesses. From initial design or re-design to multi-channel strategies, proven search engine optimization implementation, content management, CRM, shipping, back office systems and analytics, ShopVisible provides unified management of the entire e-tail ecosystem, providing the flexibility and insight to meet even the most complex business needs. ShopVisible powers some of e-tail’s most successful brands, ensuring speed to market, security and constant innovation. For more information, visit www.shopvisible.com, or call (866) 493-7037.
Lisa Astor or Jessica Cascio
ShopVisible Launches Mobile ecommerce Solution
ShopVisible Mobile Creates Unique ecommerce Experience on iPhone, Blackberry, Android and
Windows Mobile Devices
ATLANTA – June 22, 2010 – ShopVisible, a leading provider of on-demand ecommerce
solutions, today announced the availability of ShopVisible Mobile, an ecommerce
platform that extends its comprehensive tools and services to the mobile
environment, creating a rich mobile retail experience for consumers. ShopVisible
Mobile runs on all major mobile devices, including iPhone, Blackberry, Android
and Windows Mobile devices and was designed with the specific requirements of
the mobile environment in mind.
“We have seen more and more consumers
using mobile devices for purchases and buying decisions,” said Puneet Mehta,
co-founder of Foothealth.com. “In
order to stay competitive in the marketplace, we knew that we needed to offer a
robust mobile retail site on par with our online storefront. Partnering with
ShopVisible, the transition to mobile has been seamless. Our customers can now
easily and quickly enjoy the same rich experience on their mobile phones as
they do from their home computers.”
Today, more and more consumers are
making their buying and purchasing decisions via the mobile platform. While
purchasing made via mobile devices is still in its infancy, a significant
number of consumers research their purchases in real time via a mobile device,
making it imperative for retailers to create an optimum mobile experience.
ShopVisible Mobile puts the user experience first. Its mobile ecommerce
platform enables faster load times by creating “lighter versions” of
ShopVisible client sites specifically optimized for a mobile browsing and
shopping experience. Its simple interface makes it easy for users to browse
retailers’ products and even make simple, fast purchases via services like
PayPal or Amazon right from their mobile phone.
“Mobile devices get smarter all the time;
today, these devices aren’t just capable of voice and messaging, but allow
consumers to view streaming video and make online purchases. Retailers are
realizing that mcommerce is a new and growing way to drive customer interaction
and increase revenue. This opens up real opportunities for retailers to reach
consumers through a medium they are familiar with and using on a daily basis,” said
Sean Cook, CEO of ShopVisible. “The creation of ShopVisible Mobile is a natural
of extension of what we already do – allow retailers to focus on growing their
businesses through a multi-channel approach to ecommerce.”
ShopVisible makes it easy for retailers
to extend their online business to the mobile environment by enabling them to
manage their websites, online channels and mobile sites all from one platform.
Retailers do not need to spend cycles setting up separate environments for
their online and mobile presences; the ShopVisible Mobile solution recognizes
when a consumer is accessing the retailer’s site from a mobile device and
automatically makes adjustments to customize the site and viewing experience.
Major features of ShopVisible Mobile
- Easy integration with Amazon Mobile Payments and Mobile PayPal
- In-site search functionality and mobile search friendly infrastructure
- Highly SEO-friendly for mobile search
- Consumers can buy products directly from the device or push a button to order by phone
- Retailers can control and change content
- Eliminates the need for extra integrations, tying all orders and traffic directly into the same site management tools and business processes already in place
- Comprehensive and simple traffic and order analytics
- Easy-to-deploy promotion codes
- Live shipping calculations against UPS, Fedex and USPS
ShopVisible Mobile is available today. For more information, please visit http://www.shopvisible.com/mobile-commerce.aspx.
ShopVisible is an on-demand ecommerce
solution provider that delivers tools and services designed to streamline and
advance retailers’ online businesses. From initial design or re-design to multi-channel strategies, proven
search engine optimization implementation, content management, CRM, shipping,
back office systems and analytics, ShopVisible provides unified management of
the entire e-tail ecosystem, providing the flexibility and insight to meet even
the most complex business needs. ShopVisible powers some of e-tail’s most successful brands, ensuring
speed to market, security and constant innovation. For
more information, visit www.shopvisible.com,
or call (866) 493-7037.
ShopVisible attended a re-platforming seminar
Eli Katz, President of Ashford.com at the 2010 Internet Retailer
& Exhibition and shared a few thoughts on how the ShopVisible
platform stands up to some of the biggest challenges retailers face in
The discussion centered on some of the critical
retailers should consider when going through a re-platforming for their
ecommerce business. Mr. Katz has launched a beautiful new and robust
Ashford.com, but pointed out some cautionary tales of common issues the
businesses face. When your site requires five (or more) different
require additional resources, time and money to do what one system
seamlessly, re-platforming may be the right solution. But be careful
new system does not end up requiring five new ones, and many new
Also, speed is crucial to the success any
process because time is money. Have you noticed how all the additional
customizations push back your site launch weeks sometimes months longer
When Ashford.com made their switch from their
source platform provider, they expected the aforementioned
be resolved with their re-launched platform powered by their new
solution. However, with even the best of plans and intentions, there can
forks in the road and an aggressive 6 month launch plan can take 4 times
time. Mr, Katz mentioned a few specific common stumbling blocks that
should watch out for…
(1) Often, the catalog and data structure more complex than anticipated
(2) More third party tools needed to be implemented than originally planned that may introduce more time, complexity and risks than anticipated
(3) Projects can frequently run over budget and behind schedule
(4) Migrations can leave small, but important details overlooked potentially breaking tracking, disrupting existing business processes, and losing marketing traction in search
ShopVisible’s re-platforming process is efficient,
in most cases
requiring one-third of the time to market compared to our competitors.
we build and implement our own sites for our clients, there is great
to detail of how the site, the business, and the underlying technology
synchronizes. To ensure seamless and non-disruptive migration
platform utilizes automatic 301 redirects to preserve search rankings
existing traffic sources and our suite of platform migration tools to
smooth launches. While we understand that re-platforming can be scary
don’t get trapped into a lengthy process that is more complex than what
started with. Just ask AbsoluteBarStools.com, whose site we launched in