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SEO Awesomeness: RightSize Online
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RightSize Online offers delicious weight loss smoothies designed to suppress appetite while providing a high level of nutrition to the healthy dieter. Thanks to ShopVisible ecommerce solution's search-friendly platform, RightSize has landed several #1 spots on Google for competitive key terms like "weight loss shakes" and "diet shakes."
The term "weight loss shakes" produces over 2,700,000 results on Google, making it difficult for those in the smoothie or weight loss industry to compete for the top spot. The term also has an average Cost per Click (CPC) rate of $2.62, meaning those merchants who want a chance at getting their webite to page one of Google would pay $2.62 every time a searcher clicked on their sponsored link.
With a search-optimized platform, RightSize has been able to reap the benefits of high-natural search rankings. In fact, many ShopVisible clients have been able to increase traffic to their storefront while reducing their expensive pay-per-click campaign with our platform.
Checkout RightSizeOnline.com today!
ShopVisible is an ecommerce solution based in Atlanta, GA.
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A Good Content Management System Is a Must for SEO
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SearchEngineWatch article “Dear CMS: Don’t Hinder My Search Results” goes over the importance of a good Content Management System in maximizing visibility in search. It’s common knowledge in the SEO world that the more rich content on a site the better. Also, continuing to add new content on a regular basis will keep a site relevant and search rankings high. This means that when deciding on an ecommerce partner, you should look for a CMS solution that will allow you to easily manage hundreds of pages of rich content as well as conveniently create new pages for additional information.
This particular article stresses finding a solution that will make clean URLs, title tags and meta data to go along with your content. Analytics software is essential to keep track of key terms and phrases, top page views, etc. Capabilities for things like multi-lingual shopping cart are also a plus for SEO.
ShopVisible’s search-friendly platform comes with a Content Management System that includes all of the above recommendations and more. Our clients have complete control over the content on their site and can easily create new pages, manage blogs, change meta data, or have their meta data automatically populate in a search friendly manner for them. In addition, client websites come with in-site search capabilities, which also enhances SEO. Our team of search experts provides clients with more useful tips to keep their search rankings high and drive more traffic to their sites.
ShopVisible’s platform was built from the start to be search-engine friendly, and the proof is with our client success. Our clients come up on page one of Google for competitive search terms--for example, Google a term like “bar equipment” with over 37 million result to see SV client ServU on page one.
If you’re looking for a new ecommerce provider with the right CMS solution to take your business to the top of search rankings, contact ShopVisible today for a free demo. We’d be happy to show you just how easy it is to manage content on your site with our robust ecommerce platform.
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ShopVisible's In-Site Search Tools Make For Easy Shopping
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In-site search is an essential feature for online merchants with a variety of products. When visitors come to a retail site, they want to be able to find the items that they’re looking for fast. The sooner they can get to the right product, the easier they will convert.
ShopVisible’s powerful in-site search tools make the online shopping experience convenient for the consumer. In addition to including natural language phrase and keyword matching, clients receive real time indexing and a continuous record of visitors’ searches. Also included is the misspelled correction function, which offers spell check suggestions of up to four phrases. Not only will Google index the misspelled phrase, but it will now have a related mini sitemap of the 4 closest spellings as well. These urls are offered to Google in a natural language (no URL variables format), which adds the extra bonus of SEO benefits. Take a look at how this works on ShopVisible client site, Case-mate.com, that offers stylish and functional laptop, cell phone, and other cases online.
Last but not least, ShopVisible’s In-site search is equipped with an “auto-complete” function, which is a pretty self-explanatory tool. Type in the beginning of a search query and a list of possible key terms generates to automatically complete the desired phrase. Shopbags.com, retailer of luggage, backpacks, and a variety of other bags, is a nice example of a ShopVisible client site that has enabled “auto-complete” for its visitors.
Do you desire to have one or all of these in-site search features? Is your current site lacking the features needed to help you convert more customers? If so, contact ShopVisible for a free demo of our platform and comprehensive suite of tools to help you grow your business.
ShopVisible is an ecommerce solution headquartered in Atlanta, GA.
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PianoWorks Soars to Top of Search Right Out of the Gate
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ShopVisible powered client, PianoWorks, whose site launched not 10 days ago, is already appearing on page 1 of Google search results for valuable keywords related to their industry. From “grand piano Atlanta” to “piano concert hall Atlanta” to “digital pianos Atlanta,” the top-ranking keywords have sprung up in search for all areas of PianoWorks' business and services—an amazing feat for a site so recently launched.
One of the main reasons that PianoWorks chose to partner with ShopVisible was because of the ecommerce solution’s search-friendly platform. Josh Lloyd, CTO of ShopVisible, built the first version of ShopVisible in 2001 with SEO in mind. To this day, ShopVisible prides itself on helping clients boost their businesses to the top of search engines like Google, Yahoo, and MSN. PianoWorks, one of many ShopVisible clients reaping the benefits of high natural search results, is no exception.
Check out PianoWork’s new site here.
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ShopVisible Client ShopBags Featured in Internet Retailer
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ShopVisible client ShopBags was featured on InternetRetailer.com today for receiving high natural search results after switching to the ShopVisible platform. Thanks to his rise in organic rankings, Todd Andrews of ShopBags was able to drastically reduce his Pay Per Click campaign and boost the amount of traffic to his site. Shopbags’ incredible search results goes to show how the combination of a search-friendly platform and a proactive business owner leads to success online.
Check out the article here!
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Strategy of Links
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I have continually stressed the importance of links in regards to optimizing your storefront to ensure that your site is ranked high in search engines, Alexa and Google Page Rank. While there are three types of links: inbound, outbound and reciprocal, it is important to understand to which sites to link your URL. In the world of the Internet, linking sites is a form of association. You are saying “think of me when you are on this site, we are friends, etc.” Therefore, a rule of thumb and suggestions to link by:
1. Content must be related!
As I stated before, links are considered association not only to customers, but search engines as well. Before adding an outbound link, make sure supporting context exists. With inbound links, you don’t want to risk putting your website in a negative light. Check the Page Rank of the sites you are associated with—yes, it is a popularity contest…but hopefully without all of the drama! This is especially useful when determining whether or not to pay to be listed in a directory. Even if the site is popular, content still must be related! Have a purpose for the link or you will be penalized when the spiders crawl.
2. AllinURL
Searching for sites that use the same keywords you do is a great way to find new sites to which to link your site. You don’t want to link to competitors, but you should respond to blogs and forums. This will help expand industry discussion and you can sneak in your URL for contact information or as a hyperlink. For instance, if you are responding to a blog to which you disagree, include a hyperlink to the page on your site which helps prove your point. This is also a great chance to add more links to deeper pages on your site. (Yes, I do encourage comments to my blogs…I get lonely!)
3. Blogs
We all love blogs, or we wouldn’t be here…and they are a great way to encourage customer-generated content and outbound links. For instance, I have written many blogs in response to an article. Adding the link to the article helps both sites because search engines perceive this as credibility, social interaction and related content. Truly, I do it for the sole purpose of educating my readers and avoiding plagiarism…
Blog rolls are another great way to expand your blog. Add an RSS feed of another blog on a topic that your readers might find interesting. Again, this increases credibility, association and outbound links. Additionally, with greater information on your site, you are likely to gain repeat visitors.
4. Quality, not Quantity!
To sum it all up, it is important to remember that when you create links on a daily basis it is QUALITY not quantity! This includes the factor on content, page ranking and credibility. The Internet is a great place to create loyal customers and gain brand awareness, but you are constantly molding your brand image. Be sure this is done with careful consideration… not everyone’s brand can be strengthened through the help of a tree frog.
Now, go link crazy!
Webster
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Tags: e-commerce solution, link, search ranking, page rank, alexa, hyperlink, outbound, inbound, reciprocal, site optimization, SEO |
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Categories: SEO, RSS, User Generated Content |
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Myth: You Have to Choose Between Creative and Site Optimization
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Busted!
While there is, and probably always will be, a battle between creative and design, ShopVisible is a happy medium where it is possible to have a site at the top of the search engine results that still beams with creativity and innovation. Most people will argue and say that copy, tags and links are needed to optimize a website. Creatives want to use flashy images, videos and pop-ups that Google ignores in its search algorithm.
But why not have the best of both worlds? Check out some of our clients’ sites. While all are designed from the inside out for maximum optimization, they are all customizable and unique with unlimited room for creativity and design.
When designing a new site or even refreshing an old site our programmers work closely with the designers on developing an eye catching site that is easily spidered by Google. We have many proprietary techniques that we use to optimize our site, many of which revolve around the way our Site Manager handles inventory.
(Warning: This might get a bit technical)
We love Div tags and Style sheets because the code is clean and easily read by search engines. When rendering a page we don’t include strange symbols in the URL, instead we try to make the URL as descriptive as possible using plain text. This helps both search engines as well as customers browsing our site. We tag and name everything, although Google may not weigh tags and names heavily when ranking a site, because it does help Google figure out what kind of content is on our page and why it would be relevant to a customer.
And after all of that, you can still have a beautiful site displaying all of your flare that will draw in customers.
Check it out.
Webster
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Tags: seo, google, ranking, form, function, design, creativity, spidering, e-commerce, search optimizatoin, search rankings, URL |
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Categories: SEO, RSS |
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Escaping The Internet Abyss
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Have you heard of the “Google Sandbox?” I hadn’t. The article “The Mythical Google Sandbox and How To Excape It” is pretty interesting and helps explain the theory. I suggest you read it first.
Done? Okay, now for my thoughts…
The idea makes sense. Search for the latest news and articles will come up explaining what you just heard on the radio or saw on the television. But if you try to search for something that happened a few months ago, the results vary and the article won’t be as easy to find. Bill Platt is saying the same thing happens with a new web page. “If the page has not generated any link popularity of its own,” it will disappear into the vast space we call the World Wide Web.
This is where start-up companies need to pay attention. If you are just starting a website, you should be more concerned on the product as opposed to constantly updating content, writing blogs (even if they are entertaining) and creating inbound links to optimize your search results (although it is extremely important). Therefore, instead of having a month of fame and then getting sucked into the “Google Sandbox,” consider purchasing a retired domain name.
Retired domains will give you some sort of error as the page no longer exists, but still show up in search results depending on the number of inbound links and how old the site is. Try the search tools explained in my previous post (link:URL) and research to see how popular the site used to be. If someone who obviously understood SEO used to operate under the name, it would definitely be worth the extra cost for the affiliation as opposed to starting from scratch.
If you still aren’t convinced, consider contacting my buddy Josh here at ShopVisible. I’m sure he’d love to talk to you about your new website!
Webster
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The Untapped Potential of Coupons
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For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of ShopVisible and use our technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment (you should reconsider), you might consider posting coupon codes.
For those of you who don’t know what I’m talking about, I’ll explain a bit more about online coupons. Recall the last time you purchased something online. Remember at checkout that box that read “Gift card/Coupon code,” or something along those lines? Did you know that you could search for these codes and get discounts such as free shipping or 20% off your order? Well, you can! And for me, that makes online shopping better because then I don’t worry about the extra cost of shipping.
Now, to the point…Companies should willingly post coupons codes on the Internet. Not only will this increase the number of in-bound links (which helps your search ranking), it will amplify the amount of traffic to your site and the number of orders. If you received 20% off, wouldn’t you buy more? Plus, people already try to Google search for coupons and are sometimes successful. If customers were aware of your, albeit temporary, competitive advantage it might even increase loyalty.
My friends at ShopVisible understand the success with coupon codes and have designed the e-commerce platform to easily allow coupon codes and other discounts at checkout. But if you still aren’t ready for a major commitment, try posting a coupon code and see if it increases your traffic and sales.
Be sure to let me know your results!
Webster J Frogg
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