ATLANTA – August 3, 2010

ShopVisible, a leading provider of on-demand ecommerce solutions, today announced seamless integrations with retail channels including Buy.com, Amazon, Craigslist, eBay and Overstock. Through these integrations, the ShopVisible solution enables retailers to manage their entire product catalog at a granular level across diverse channels through one management console. ShopVisible is the only ecommerce platform provider that also enables retailers to automate the entire product approval process for all channels.

“To be successful in ecommerce, you need to increase the opportunities for your customers to purchase your products beyond your own website by opening up your catalog to channels like Buy.com,” said Lance Stern, ecommerce manager at Paul’s TV. “We chose ShopVisible because it makes the process of integrating new sales channels into our ecommerce strategy seamless. No matter what channel someone makes a purchase through, it all flows back through our central ShopVisible solution. Since offering our products through retail channels like Buy.com, we have seen a tremendous growth in sales without the pain often associated with managing and fulfilling the orders.”

Using the ShopVisible solution, retailers can fully manage and automate the sale of their products and services through all major retail channels. Unlike other ecommerce providers, ShopVisible provides a direct, two-way interaction with these marketplaces where products can be selectively pushed to specific online marketplaces and comparison shopping engines and orders are all managed and organized in a single user interface.

"Just as Buy.com is committed to giving our customers the highest level of service, we are equally committed to providing our marketplace partners with the best experience possible," said Neel Grover, CEO and president of Buy.com.  "Integrating with ShopVisible helps our marketplace partners better manage their online sales and, therefore, supports our mission to serve as a leading marketplace for a variety of products and marketplace sellers."

“There’s no reason retailers need to rely solely on their primary websites to drive traffic and revenues. In addition to retailers’ own websites, they need to take advantage of as many avenues for exposure as they can,” said Sean Cook, CEO of ShopVisible. “In today’s marketplace, retailers have a host of new options beyond selling their products and services via their own stores. ShopVisible helps retailers take advantage of online sites such as Buy.com, Amazon and eBay which allow them to market and sell their products to massive groups of consumers. By opening up the retail ecosystem, ShopVisible provides a one-stop shop for retailers to manage their online retail sites and leverage online retail channels.”   

About ShopVisible

ShopVisible is an on-demand ecommerce solution provider that delivers tools and services designed to streamline and advance retailers’ online businesses.  From initial design or re-design to multi-channel strategies, proven search engine optimization implementation, content management, CRM, shipping, back office systems and analytics, ShopVisible provides unified management of the entire e-tail ecosystem, providing the flexibility and insight to meet even the most complex business needs.  ShopVisible powers some of e-tail’s most successful brands, ensuring speed to market, security and constant innovation. For more information, visit www.shopvisible.com, or call (866) 493-7037.

Contact:

Lisa Astor or Jessica Cascio

PAN Communications

978-474-1900

We live in a digital age where it is easier to log on to the web to browse the coolest new gear than it is to trek out to the mall. But for the longest time the retail space on the web was dominated by large companies which had invested heavily in brand image and real brick and mortar stores. Often time’s smaller companies would struggle to gain a foothold on the web since consumers would invariably choose to purchase from the larger retail outfit.

The reason consumers choose larger retail outfits is pretty easy to explain. When the web was fresh and new stores like BestBuy and Sears had already built a reputation as being reliable merchants, an image which consumers carried over when they shopped on the web. Consumers felt more comfortable giving a credit card number to a large company they already knew and did business with than a small internet retailer. Brands like Amazon and Ebay advertised fairly heavily in traditional media to establish that brand image, giving them credibility with consumers. This led to a few large online outlets for retail sales but still left the smaller retailers fighting for scraps.

But the internet has changed and grown dramatically since then. Services like PayPal and Google Checkout have given consumers peace of mind when dealing with online merchants. Online merchants may not have a massive distribution network but they don’t have to, they can use any number of shipping options. Online merchants can also operate the cost of maintaining a physical retail store, increasing margins.

To be fair, two years ago I would not have bought anything online unless it came from a large brand which I knew. Now I have both Google Checkout and PayPal accounts and I feel comfortable shopping anywhere on the web that offers those forms of payment during the checkout process.  Buying online is often cheaper for me than actually traveling to the store to purchase a product. I never have to spend on gas, I can compare various retailers side by side instantly, and I can do it all while watching reruns of M*A*S*H.