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Kayser-Roth Selects ShopVisible to Power eCommerce Sites – Hue® and No nonsense®
By Press Releases
3/18/2014 9:26:00 AM  

Greensboro, NC (PRWEB) March 17, 2014

Kayser-Roth, leading legwear, hosiery and sleepwear merchandise retailer announces its partnership withShopVisible for the re-launch of its eCommerce sites for fashion brands Hue (hue.com) and No nonsense (nononsense.com). The retailer selected ShopVisible to replace its homegrown eCommerce platform to keep up to the pace of innovation in an omnichannel environment. The SaaS provider met Kayser-Roth’s need for streamlined order fulfillment and inventory visibility while providing a content-rich user experience for consumers. Both consumer sites will launch summer of 2014.

Shopvisible will enhance the customer experience for Hue and No nonsense shoppers online with improved site navigation and product search functionality, allowing customers to mix and match items easier than ever before. The product suggestion capability will help create a personalized experience to help shoppers find the right products for their needs. Both eCommerce sites will be responsive to ensure that consumers can easily shop regardless of device.

Kayser-Roth also aims to improve back-end order fulfillment with simplified functionality of ordering processes, to improve overall customer service. ShopVisible’s integrated OMS approach is designed to save time and increase accuracy by streamlining order capture, while having access to real-time visibility of customer orders and inventory supply. Using ShopVisible’s powerful content creation and content management tools will allow Kayser-Roth employees to easily access and update website content and get the right information in front of their customers. Increased automation will decrease manual data entry for the Kayser-Roth team, making revisions and customer order tracking easier and more efficient.

Originally, Kayser-Roth looked at over 20 eCommerce solution providers in deciding which would be able to successfully complete its robust list of requirements for both sites. After narrowing down the list based on functionality, the company felt ShopVisible’s development team fully understood their unique needs and possessed well-rounded industry knowledge and experience. Additionally, Kayser-Roth favored ShopVisible’s passion for providing innovative eCommerce solutions, which was ultimately the deciding factor.

“We are excited to team up with ShopVisible as we take our Hue and No nonsense eCommerce sites to the next level with a greatly improved experience while significantly simplifying our back-end management processes” said Nicole Tolbert, eCommerce Manager at Kayser-Roth. “After looking at nearly two dozen eCommerce platform vendors and the functionality each offered, ShopVisible was the obvious choice based on its complete order management system, content rich features and an overall understanding of our needs.”

“We’re delighted that Kayser-Roth has partnered with ShopVisible to provide its customers with a streamlined omnichannel experience on their Hue and No nonsense sites,” said Sean Cook, CEO of ShopVisible. “As eCommerce continues to evolve and consumers look for features such as order visibility and tracking on any device, online retailers realize the need for these advanced functions and we’re excited to help them reach these growing customer demands.”

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About ShopVisible

ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more atShopVisible.com and by following @ShopVisible.

About Kayser-Roth

Known for fresh, on-trend ideas and products, Kayser-Roth is one of the legwear industry’s most innovative companies. Our consumer-focused approach to product development has made us leaders in legwear, leggings and sleepwear. Strategic planning and promising growth has led to our expansion in categories like sportswear apparel, girls legwear, and shaping support solutions. We are strong retail partners in all classes of trade. Kayser-Roth is owned by The Golden Lady Group, which operates more than 500 Goldenpoint specialty stores throughout Europe. Golden Lady designs and produces sleepwear, women’s hosiery, underwear and swimwear. Brands include Philippe Matignon, SiSi and Golden Lady. For more information visit kayser-roth.com.


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Tags: eCommerce, omnichannel ecommerce, replatforming
Categories: Press Releases
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One Step Forward for Multi-Touch Attribution
By Sean Cook
1/16/2014 9:00:00 AM  

Ralph Waldo Emerson once said “Life is a journey, not a destination.” While Emerson was thinking philosophically, his advice could well apply to marketers trying to analyze customer shopping behaviors.

Last touch attribution is the problem. The quote has often been repeated: “I know half of my marketing budget is being wasted, I just don’t know which half.” The ability to track customer purchases online have opened up the ability to see where some of those marketing dollars are working, but when it comes to campaign measurement, marketers have been limited because of the last-touch attribution (the destination) approach they are stuck with. What they want is the ability to measure and adapt their campaigns based on all the different contributing tactics (the journey) and not just use the blunt instrument of last-touch tracking.

Last touch gives disproportionate credit to one marketing channel or tactic, and completely disregards another. This creates a winner-take-all approach to the marketing spend and that does not reflect reality. In reality, a customer could see a banner, find organic search results, go to affiliate sites, click through from an email, look for coupons and check their mobile devices, before finally placing an order.  

The rise of the omnichannel customer has only made the journey more circuitous. According to analytics expert Leon Zemel, marketers are demanding attribution, but struggling with the proliferation of the data they have to analyze, and the speed with which they have to analyze it.   "The baseline ability to perform attribution—just in terms of actually being able to connect a conversion or some user action back to marketing—has become more challenging,” he says.

Progress will come from providing more sophisticated tools that enable multi-touch attribution to a customer and to an order – enabling marketers to see the effectiveness of their campaigns across the customer’s buying journey, not just the last stop. Then real marketing mix attribution can be applied and spend optimized accordingly.

At ShopVisible,  we have developed an attribution report as a standard part of our eCommerce platform offering.  We understood that this type of data would make a real difference for our customers to quickly identify trends and make adjustments in real-time to help increase conversions. A few examples of data available include:

  •   If a customer touches an email, a search, or affiliates all within minutes of ordering, these various channels all get credit for the order.
  •   If a customer originates to a client site from a specific affiliate source and that source changes along the way multiple times.
  •   If a customer searches using in-site search. 
  •   The platform also captures different milestones, such as when a customer goes from being anonymous and then making themselves known by creating a customer account and logging in.

Analyzing the data is up to the customer, and many ShopVisible customers are making some very useful calculations and adjusting campaigns accordingly.  So stay tuned.  We will be writing about these successes soon.   


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Tags: multichannel, omnichannel, ecommerce, on-demand ecommerce platform, multichannel ecommerce platform
Categories: Commerce Insights Blog
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Day Two of NRF 2014
By Karen Marchione
1/14/2014 4:38:00 PM  
Over the course of two full days at the National Retail Federation Big Show, we talked to hundreds of retailers about eCommerce trends, and one common theme emerged - the need for replatforming as retailers enter 2014. Our VP of sales and operations, Shane Desrochers, shares the top three questions you should ask yourself as you leave NRF and plan for the eCommerce year ahead.

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Tags: multichannel, omnichannel, ecommerce platform, ecommerce solution
Categories: Commerce Insights Blog
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Live from NRF 2014
By Karen Marchione
1/13/2014 3:48:00 PM  

ShopVisible is proud to exhibit at the National Retail Federation's 2014 Big Show in New York City.  Our CEO, Sean Cook, shares leading industry trends in this video - live from the tradeshow floor!



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Tags: ecommerce, omnichannel, order management system, ecommerce software, ecommerce platform, omnichannel commerce
Categories: Commerce Insights Blog
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Weekends Only Launches New Online Store on the ShopVisible Platform
By Press Releases
1/13/2014 12:10:00 PM  

Weekends Only, a five-store St. Louis-based furniture outlet known for it’s low-cost business model, re-launches its site with online ordering options to increase sales, expand its market and compete with online retailers. Weekends Only chose to partner with ShopVisible based on the SaaS provider’s established omnichannel experience, ability to integrate with its existing systems, and previous experience the unique business model of retail closeouts.

At Weekendsonly.com, customers can now browse products in-stock by category filters and make payments online with options for in-store pickup or local delivery. In addition to online sales and customer convenience, the site now provides more control over product and inventory feeds on the back-end, a critical need for the retailer due to its quick-changing assortment of merchandise. Additionally, the distributed order management system permits Weekends Only to serve customers in nearby markets, creating opportunities for brick and mortar store expansion.

Weekends Only’s eCommerce site was launched in late October 2013 and in just three weeks, the average purchase value nearly tripled. Additionally, the site received a 26 percent increase in visits, a 4 percent increase in the average duration of site visits and a decrease in page load times by 14 percent. By implementing a shopping cart feature, ShopVisible helps Weekends Only’s customers reserve products, which are typically low in quantities available, without having to visit the store. With complete integration to Weekends Only’s existing systems, ShopVisible has also enhanced the internal inventory tracking features, which now allow personnel to directly place and remove inventory holds on items in real-time.

"E-commerce offers customers Weekends Only value all week long, allowing us to provide greater service while continuing to save every customer money,” said Dionne Dumitru, Chief Operating Officer of Weekends Only. “Teaming with ShopVisible, we were able to provide an end-to-end technology solution that has been remarkably robust. Our customers are voting for this complimentary channel by continuing to increase their purchases and basket size. We’re on a tremendous learning curve, and are seizing the opportunity to escalate business growth through omnichannel retail."

“Our omnichannel expertise allowed us to develop features for Weekends Only that fit well with its unique business model,” said Sean Cook, CEO of ShopVisible. “Not only were we able to provide Weekends Only with an online sales platform, we’ve enhanced its inventory and distributed order management allowing customers to purchase or reserve limited quantity items with options for delivery or in-store pickup. We’re confident the new site will provide Weekends Only with increased sales and an expanded customer base – all while maintaining its low cost business model.”

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About ShopVisible 
The 2012 recipient of the SIIA CODiE award for Best Electronic Commerce Solution, ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.

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About Weekends Only 
Founded in 1997, Weekends Only Furniture Outlet has quickly become a leading furniture retailer in St. Louis. The company’s concept is unique—only open Fridays, Saturdays and Sundays to save customers money while offering special buys and truckload purchases. With five locations in the St. Louis metro area including West County, Bridgeton, Fairview Heights, Mid Rivers and South County, more people shop Weekends Only than any other home furnishings store in St. Louis. The company’s corporate office is located in Webster Groves, MO. For more information about Weekends Only, call 314-447-1552 or visit http://www.weekendsonly.com.


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Tags: omnichannel commerce, multichannel commerce, multichannel commerce platform, on-demand ecommerce platform
Categories: Press Releases
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