Home >> Blogsview
ShopVisible Blogs RSS
Include comments
TAG CLOUD
404 Error Alexa alexa analytics authenteak auto dealer Auto Leasing Automotive ecommerce beehive co-op black friday bugs Car Dealers Car Dealerships Cnet cookies coupon Coupons creativity Credibility customer reviews Dealerships design domain DonL drop shipping E Retailers Ebay ecobusiness eco-friendly plush characters ecomeme ECommerce ecommerce e-commerce Ecommerce Atlanta e-commerce platform Ecommerce solution ecommerce solution e-commerce solution Email email marketing e-mail marketing Embedded Video form free shipping freight shipping function Gas Prices gift cards gift certificates gift registry gift registry capabilities google Google Checkout Google Checkout Certification Google Checkout Integration Google Page Rank google sandbox green products hacker holiday promotion holiday season hyperlink Idbids idbids inbound inbound link in-bound links keyword leiberts link Live Chat lost marketing Meta data Meta descriptions Meta information Meta tags Mobile Commerce Multimedia off-site optimization online online shopping Online shopping growth Online Shopping Trends outbound Page Rank page rank Page Traffic PageRank PayPal promotional codes promotions ranking reciprocal recommendation Rewards RSS safety search Search Engine Optimization search optimizatoin search ranking search rankings search results secure site SEO seo shopvisible ShopVisible site manager site optimization SMS SMS advertising SMS commerce spidering Text Message Advertising title upsell URL url User generated content Video viruses website wish list wish list capabilities YouTube
 
RECENT POSTS
ShopVisible's Wish Lists Turn Prospects into Customers
  Comments: 0
  Rating: 0 / 0
Shipping Made Easy This Holiday Season
  Comments: 0
  Rating: 0 / 0
Idbids launching an exciting holiday promotion!
  Comments: 0
  Rating: 0 / 0
Make Black Friday Green
  Comments: 0
  Rating: 0 / 0
Photos of the ShopVisible Team
  Comments: 0
  Rating: 0 / 0
ShopVisible's Enhanced Email Marketing System
  Comments: 0
  Rating: 0 / 0
Upsell with ShopVisible's Recommendation Features
  Comments: 0
  Rating: 0 / 0
URL Clarity: ShopVisible making Life Easier for the Online Customer
  Comments: 0
  Rating: 0 / 0
ShopVisible Certified for Google Checkout Integration
  Comments: 0
  Rating: 0 / 0
From Economic Recession to Automotive Transformation
  Comments: 0
  Rating: 0 / 0
 
RECENT COMMENTS
No Comments Available
 
ARCHIVES
2009
 January (0)
 
2008
 December (3)
 November (3)
 October (4)
 September (1)
 August (5)
 July (9)
 June (3)
 May (0)
 April (0)
 March (1)
 February (2)
 January (0)
 
 
AUTHORS
BC (2)
Bharat C (2)
DannieB (7)
e-commerce info (1)
E-Commerce Information (1)
JVM (2)
Mindy Dawn (1)
SEO Information (1)
The Frog (4)
Webster J Frogg (10)
 
CATEGORIES
RSS (16)
SEO (14)
User Generated Content (5)
 
BLOG ROLL
Feed Growth!
 
Get your Meta in gear
By Bharat C 8/5/2008 12:46:00 PM

 

Keywords, descriptions, and robots. All three are bits of Meta information that should be at the top of each page of your site to help search engines classify your site. Meta information helps search engines figure out what's on your webpage when they spider you. Proper Meta information can help boost search results and increase the number of people who click on a link to your site, bad Meta data can tank your search results and make it hard for customers to find you. Now I don’t intend to talk about the gritty HTML coding side of Meta data, though really Meta information is probably one of the easiest things to code. Instead I plan to talk about what's important when it comes to Meta data and what you should be sure to avoid.

 

Let’s start with keywords, now keywords used to be a great way for search engines to quickly figure out what kind of content a page might have and in the 90’s search engines like AltaVista used them to great effect.  However unscrupulous website owners often stuffed misdirecting or false keywords that would often drive search engine results to spam sites. So by the turn of the century search engines started to discount keywords as something they ranked sites on in search terms. Keywords may or may not still influence search results but don’t lose any sleep trying to figure out the perfect two word description for the page, content is far more important. While writing keywords keep a few things in mind first keywords can be words or short phrases, ‘e-commerce’ and ‘complete e-commerce solution’ are both valid types of keywords.  Second is to separate your list of keywords by commas i.e. ‘e-commerce, e-commerce provider, integrated e-commerce’. Also be sure never to pack or ‘stuff’ too many keywords because while search engines may not weigh keywords heavily it is considered black hat, or bad practice, to put more than ten to fifteen keyword phrases into the tag.

 

 

Now let’s talk about description tags. Description tags serve a dual purpose, the first is to help search engine spiders figure out what your page is all about. The second and more important purpose is that the content in a description tag will often be used by a search engine on the search results page. Those little blurbs you see under links in search results, those are often times Meta descriptions. Sometimes a search engine might pull those little blurbs from the content of your site but it is always good to have a useful description in your Meta data. The key to good Meta data is to keep it short and sweet, try to keep it to about 200 characters as that is generally about the space you will have for a blurb on a search engine. Also start your Meta description with the most important thing about the description. If you are selling widgets try a phrase like “widgets designed to save you money” instead of a phrase like “save money when you buy our widgets”, search engines like Google prioritize the information in descriptions based on the order they appear the first word is considered the most important with each successive word being a little less important to your site.

 

And now it time to talk about the final and oft overlooked bit of Meta data you should be concerned about. The robots tag, the robots tag tells a search engine whether or not it is allowed to index a certain page, follow the links on the page or archive the page on its servers. As a general rule you should allow search engines to index your page and follow the links on your page unless there is content on there that you deem to be sensitive, after all to build a good search engine result you are going to want points for links and page content. Now archiving pages is a different matter, archived pages are those pages that appear in under a Google search result and are often called ‘cached’ it could be useful for you to allow a search engine to cache your page or it could be a determent to you. It all depends on how often you update your site and the kind of content you have on your site. A cached or archived page will not be the most current version of you site and if a visitor clicks on a cached link they might get outdated content. However if your site ever experiences any down time a visitor can simply visit the cached version of your site to gather the information they need, that is of course if Google has decided to cache the page they cannot after all make duplicates of everything on the internet. To get a search engine to index your page, follow all the links on your page and not cache your page you would write in the content field “index, follow, noarchive”. To learn how to code your own meta tags visit this useful site.

 

Well that’s about it for meta information. I know it got a little heavy near the end there but I hope it was all helpful and you find this information useful in maximizing your search rankings. But don’t forget Meta data is important but never place more value on it than the content of your site.

 

Bharat C.


Currently rated 0 by 0 people

Tags: Meta tags, Meta information, Meta data, Meta descriptions
Categories: SEO, RSS
 
Comments(0) | Email this | RSS  

Myth: You Have to Choose Between Creative and Site Optimization
By Webster J Frogg 7/10/2008 10:12:00 AM
Busted!

While there is, and probably always will be, a battle between creative and design, ShopVisible is a happy medium where it is possible to have a site at the top of the search engine results that still beams with creativity and innovation. Most people will argue and say that copy, tags and links are needed to optimize a website. Creatives want to use flashy images, videos and pop-ups that Google ignores in its search algorithm.

But why not have the best of both worlds? Check out some of our clients’ sites. While all are designed from the inside out for maximum optimization, they are all customizable and unique with unlimited room for creativity and design.
When designing a new site or even refreshing an old site our programmers work closely with the designers on developing an eye catching site that is easily spidered by Google. We have many proprietary techniques that we use to optimize our site, many of which revolve around the way our Site Manager handles inventory.

(Warning: This might get a bit technical)

We love Div tags and Style sheets because the code is clean and easily read by search engines. When rendering a page we don’t include strange symbols in the URL, instead we try to make the URL as descriptive as possible using plain text. This helps both search engines as well as customers browsing our site. We tag and name everything, although Google may not weigh tags and names heavily when ranking a site, because it does help Google figure out what kind of content is on our page and why it would be relevant to a customer.

And after all of that, you can still have a beautiful site displaying all of your flare that will draw in customers.

Check it out.

Webster


Currently rated 0 by 0 people

Tags: seo, google, ranking, form, function, design, creativity, spidering, e-commerce, search optimizatoin, search rankings, URL
Categories: SEO, RSS
 
Comments(0) | Email this | RSS  

The Untapped Potential of Coupons
By Webster J Frogg 7/3/2008 12:27:00 PM
For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of ShopVisible and use our technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment (you should reconsider), you might consider posting coupon codes.

For those of you who don’t know what I’m talking about, I’ll explain a bit more about online coupons. Recall the last time you purchased something online. Remember at checkout that box that read “Gift card/Coupon code,” or something along those lines? Did you know that you could search for these codes and get discounts such as free shipping or 20% off your order? Well, you can! And for me, that makes online shopping better because then I don’t worry about the extra cost of shipping.

Now, to the point…Companies should willingly post coupons codes on the Internet. Not only will this increase the number of in-bound links (which helps your search ranking), it will amplify the amount of traffic to your site and the number of orders. If you received 20% off, wouldn’t you buy more? Plus, people already try to Google search for coupons and are sometimes successful. If customers were aware of your, albeit temporary, competitive advantage it might even increase loyalty.

My friends at ShopVisible understand the success with coupon codes and have designed the e-commerce platform to easily allow coupon codes and other discounts at checkout. But if you still aren’t ready for a major commitment, try posting a coupon code and see if it increases your traffic and sales.

Be sure to let me know your results!

Webster J Frogg   


Currently rated 5 by 2 people

Tags: coupon, inbound link, seo, online shopping, e-commerce platform, search results
Categories: SEO, User Generated Content
 
Comments(0) | Email this | RSS  

 
 
shopvisible icon