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Weekends Only Increases Presence Throughout The Week With ShopVisible
By Media Coverage
3/18/2014 12:52:00 PM  
Shoppers today are demanding great value, especially for big-ticket items such as furniture. To keep pace with consumer demands while still maintaining low operating costs, furniture retailerWeekends Only created a brick-and-mortar concept in which stores are open only three days a week: Friday, Saturday and Sunday. 

“The overhead saved by staying closed during the week is passed along as everyday low prices, demonstrating the company mission statement: To save customers money,” said Monda Petrinelli, Senior Marketing Manager of Weekends Only, in an interview with Retail TouchPoints. “Our target shopper is a savvy deal seeker who enjoys the thrill of the hunt and an easy, low-pressure shopping experience.”

Read more at http://retailtouchpoints.com/features/retail-success-stories/weekends-only-increases-presence-throughout-the-week-with-shopvisible

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Tags: eCommerce, omnichannel commerce
Categories: Media Coverage
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Kayser-Roth Selects ShopVisible to Power eCommerce Sites – Hue® and No nonsense®
By Press Releases
3/18/2014 9:26:00 AM  

Greensboro, NC (PRWEB) March 17, 2014

Kayser-Roth, leading legwear, hosiery and sleepwear merchandise retailer announces its partnership withShopVisible for the re-launch of its eCommerce sites for fashion brands Hue (hue.com) and No nonsense (nononsense.com). The retailer selected ShopVisible to replace its homegrown eCommerce platform to keep up to the pace of innovation in an omnichannel environment. The SaaS provider met Kayser-Roth’s need for streamlined order fulfillment and inventory visibility while providing a content-rich user experience for consumers. Both consumer sites will launch summer of 2014.

Shopvisible will enhance the customer experience for Hue and No nonsense shoppers online with improved site navigation and product search functionality, allowing customers to mix and match items easier than ever before. The product suggestion capability will help create a personalized experience to help shoppers find the right products for their needs. Both eCommerce sites will be responsive to ensure that consumers can easily shop regardless of device.

Kayser-Roth also aims to improve back-end order fulfillment with simplified functionality of ordering processes, to improve overall customer service. ShopVisible’s integrated OMS approach is designed to save time and increase accuracy by streamlining order capture, while having access to real-time visibility of customer orders and inventory supply. Using ShopVisible’s powerful content creation and content management tools will allow Kayser-Roth employees to easily access and update website content and get the right information in front of their customers. Increased automation will decrease manual data entry for the Kayser-Roth team, making revisions and customer order tracking easier and more efficient.

Originally, Kayser-Roth looked at over 20 eCommerce solution providers in deciding which would be able to successfully complete its robust list of requirements for both sites. After narrowing down the list based on functionality, the company felt ShopVisible’s development team fully understood their unique needs and possessed well-rounded industry knowledge and experience. Additionally, Kayser-Roth favored ShopVisible’s passion for providing innovative eCommerce solutions, which was ultimately the deciding factor.

“We are excited to team up with ShopVisible as we take our Hue and No nonsense eCommerce sites to the next level with a greatly improved experience while significantly simplifying our back-end management processes” said Nicole Tolbert, eCommerce Manager at Kayser-Roth. “After looking at nearly two dozen eCommerce platform vendors and the functionality each offered, ShopVisible was the obvious choice based on its complete order management system, content rich features and an overall understanding of our needs.”

“We’re delighted that Kayser-Roth has partnered with ShopVisible to provide its customers with a streamlined omnichannel experience on their Hue and No nonsense sites,” said Sean Cook, CEO of ShopVisible. “As eCommerce continues to evolve and consumers look for features such as order visibility and tracking on any device, online retailers realize the need for these advanced functions and we’re excited to help them reach these growing customer demands.”

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About ShopVisible

ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more atShopVisible.com and by following @ShopVisible.

About Kayser-Roth

Known for fresh, on-trend ideas and products, Kayser-Roth is one of the legwear industry’s most innovative companies. Our consumer-focused approach to product development has made us leaders in legwear, leggings and sleepwear. Strategic planning and promising growth has led to our expansion in categories like sportswear apparel, girls legwear, and shaping support solutions. We are strong retail partners in all classes of trade. Kayser-Roth is owned by The Golden Lady Group, which operates more than 500 Goldenpoint specialty stores throughout Europe. Golden Lady designs and produces sleepwear, women’s hosiery, underwear and swimwear. Brands include Philippe Matignon, SiSi and Golden Lady. For more information visit kayser-roth.com.


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Tags: eCommerce, omnichannel ecommerce, replatforming
Categories: Press Releases
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Retailers See Mobile Traffic Growth
By Allison Howen
3/10/2014 9:02:00 AM  

More consumers are leveraging their mobile devices to shop online, as a new report from ShopVisible reveals that site traffic from smartphones and tablets accounted for 30 percent of all visits in 2013.

The Influence & Impact report found that smartphones alone accounted for 15 percent of traffic in 2013, and peaked at 20 percent in Q4. Unfortunately, the increase in mobile traffic did not result in an increase in mobile sales. When mobile shoppers do make a purchase, however, the average order value is similar to that of desktop user. This is likely the result of consumers browsing from mobile devices and completing their purchase on desktops.

- See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/02/24/retailers-see-mobile-traffic-growth.aspx#sthash.EA5HSrxP.dpuf

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Tags: omnichannel, multi-channel, ecommerce, retail
Categories: Media Coverage
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Runnings to Power Multichannel Retail Experience for Its Customers
By News
3/10/2014 8:56:00 AM  

Marshall, MN (PRWEB) March 10, 2014

Today, Runnings, a leading general merchandise retailer with more than 34 brick and mortar stores across the upper Midwest, announces its partnership with ShopVisible for the launch of its first ever eCommerce site, runnings.com. With a need for inventory visibility and ordering options to drive their eCommerce strategy and create more buying options for customers, Runnings selected ShopVisible’s leading commerce platform to power the site, which is expected to launch in Fall of 2014.

With the forthcoming new site, Runnings aims to provide store inventory visibility on its website to help drive in-store traffic. Customers will have the options of ordering online with in-store pick up or shipment delivery to their home. In addition to enhanced product visibility and an increase in order fulfillment options, the company is eager to expand its digital presence.

After Runnings evaluated several eCommerce platform vendors to determine which solution would be the best fit for its needs, ShopVisible was chosen based on its seamless order management and fulfillment functionality. In addition, Runnings felt ShopVisible’s project management team could fulfill their complex needs from the ground up. Runnings has enlisted ShopVisible to create an omnichannel shopping experience for its customers, which includes online payment options such as PayPal and credit card processing as well as mobile optimization. Additionally, ShopVisible’s platform will allow seamless integration with the company’s current system of more than 500 suppliers.

“We are thrilled to partner with ShopVisible as we enter into eCommerce for the first time to grow and better serve a national online customer base,” said Dennis Jensen, director of marketing at Runnings. “After meeting with multiple eCommerce platform vendors, we came away from our meetings with ShopVisible feeling that their platform would provide the best solution to serve a broader audience while bringing more traffic into our 30-plus retail stores with online ordering and in-store pick up options.”

“We’re delighted that Runnings selected ShopVisible to power its new eCommerce site and to meet its unique business objective of using its online presence to drive more traffic to its brick and mortar stores,” said Sean Cook, CEO of ShopVisible. “It’s clear that Runnings understands its customers’ needs and is sure to see positive growth in sales, both in-store and online with a new eCommerce offering. Runnings is just one of many retailers that have recently turned to ShopVisible to create an integrated omnichannel experience tying online and offline together for their customers. As consumer eCommerce expectations increase, more and more retailers are realizing the benefits of online ordering and we’re proud to help them make the transition.”

###

About ShopVisible 
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.

About Runnings 
Runnings started as an automotive supply store in December of 1947, when founder Norman A. “Red” Running opened his first store in Marshall, Minnesota. An advertisement was taken out in the Marshall newspaper to announce the prestigious event. Today, Runnings operates 34 retail stores throughout Minnesota, the Dakotas and Montana. In addition, the company is currently planning an expansion to the northeast with 6 stores across New York State and New Hampshire later this year. Runnings sells clothing and footwear, sporting goods, pet, tools, home improvement, housewares, lawn and garden, power equipment, farm and ranch, auto, toys and more. The Runnings team is now over 1,300 strong and still calls Marshall home to its corporate office and flagship store. The company is privately owned by the Dennis and Adele Reed Family. For more information, visit Runnings.com.


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Tags: omnichannel, multi-channel, ecommerce, retail
Categories: Press Releases
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One Step Forward for Multi-Touch Attribution
By Sean Cook
1/16/2014 9:00:00 AM  

Ralph Waldo Emerson once said “Life is a journey, not a destination.” While Emerson was thinking philosophically, his advice could well apply to marketers trying to analyze customer shopping behaviors.

Last touch attribution is the problem. The quote has often been repeated: “I know half of my marketing budget is being wasted, I just don’t know which half.” The ability to track customer purchases online have opened up the ability to see where some of those marketing dollars are working, but when it comes to campaign measurement, marketers have been limited because of the last-touch attribution (the destination) approach they are stuck with. What they want is the ability to measure and adapt their campaigns based on all the different contributing tactics (the journey) and not just use the blunt instrument of last-touch tracking.

Last touch gives disproportionate credit to one marketing channel or tactic, and completely disregards another. This creates a winner-take-all approach to the marketing spend and that does not reflect reality. In reality, a customer could see a banner, find organic search results, go to affiliate sites, click through from an email, look for coupons and check their mobile devices, before finally placing an order.  

The rise of the omnichannel customer has only made the journey more circuitous. According to analytics expert Leon Zemel, marketers are demanding attribution, but struggling with the proliferation of the data they have to analyze, and the speed with which they have to analyze it.   "The baseline ability to perform attribution—just in terms of actually being able to connect a conversion or some user action back to marketing—has become more challenging,” he says.

Progress will come from providing more sophisticated tools that enable multi-touch attribution to a customer and to an order – enabling marketers to see the effectiveness of their campaigns across the customer’s buying journey, not just the last stop. Then real marketing mix attribution can be applied and spend optimized accordingly.

At ShopVisible,  we have developed an attribution report as a standard part of our eCommerce platform offering.  We understood that this type of data would make a real difference for our customers to quickly identify trends and make adjustments in real-time to help increase conversions. A few examples of data available include:

  •   If a customer touches an email, a search, or affiliates all within minutes of ordering, these various channels all get credit for the order.
  •   If a customer originates to a client site from a specific affiliate source and that source changes along the way multiple times.
  •   If a customer searches using in-site search. 
  •   The platform also captures different milestones, such as when a customer goes from being anonymous and then making themselves known by creating a customer account and logging in.

Analyzing the data is up to the customer, and many ShopVisible customers are making some very useful calculations and adjusting campaigns accordingly.  So stay tuned.  We will be writing about these successes soon.   


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Tags: multichannel, omnichannel, ecommerce, on-demand ecommerce platform, multichannel ecommerce platform
Categories: Commerce Insights Blog
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