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URL Clarity: ShopVisible making Life Easier for the Online Customer
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| By JVM |
10/22/2008 10:48:00 AM |
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Have you ever sought out an item online, successfully located it, planned on purchasing it, and then forgotten where you originally found it?
The other day my mother had a birthday. She had recently finished renovating her living room so I thought that it would be a great idea to buy her a new lounge chair. I checked out Rooms To Go online. This furniture purveyor had a lot to offer...including URL confusion.
I browsed the website and found a Beachside Khaki Chair. I liked the look but was unsure if my mom would approve of the color scheme's matching coordination with her new paint job. I jotted down the URL to pass along to her:
www.roomstogo.com/index.cfm?fuseaction=showitem&ipac_id=12738
(Please keep in my mind that my 60 year old mother is no Bill Gates when it comes to web navigation...)
Since there is a Rooms To Go present here in Atlanta, I decided that maybe mom would be able to visit the store to view the chair. I then thought: "What if I want to save her a trip to the brick and mortar store? Wouldn't it be easier for her to remain home and browse selections?"
After giving her the above confusing URL and waiting on the phone while she slowly yet gracefully sojourned to her destination site, she said: "you know, I cannot find this chair you speak of... Some 404 error page keeps popping up. I hate computers!"
"Mom. Don't blame the computer; blame the URL. Blame Rooms to Go," I replied. I then rehtought the birthday gift buying process which I was attempting to enable my mother with. I recalled seeing another site on the web while I looked for "Atlanta teak (one of ma's favorites types) furniture." AuthenTeak, a ShopVisible powered Atlanta furniture provider, utilized clean and simple URLs. This online storefront popped up at the top on Google's listing.
For a chair similar to that from Rooms To Go, AuthenTeak showed a listing for a "Gloster Plantation Deep Seating Spring Rocker." The neat and tidy URL was:
http://www.authenteak.com/swivel-rocking-and-spring-rocking-chairs/gloster-plantation-deep-seating-spring-rocker.asp
As both you and my mother can see, the URL states the name, style, and brand all in one place. Let us again try and see what Rooms To Go offered up:
www.roomstogo.com/index.cfm?fuseaction=showitem&ipac_id=12738
The latter URL was complicated and jumbled, filled with caps, letters and numbers. When I sent my mother the AuthenTeak link, she almost already knew what she was looking for going off the URL alone. She exclaimed, "I love it already. Deep seating, swivel rocking, and located here in Atlanta. How easy!"
Shopvisible's seamless integration and user-friendly SEO content construction made for an overall agreeable shopping venture. For a glimpse into SEO powered retailers, look at all of the ShopVisible merchants.
They have been making URLs and mothers seeking easy web navigation happy for years.
ShopVisible is an Atlanta based ecommerce solution provider. Equipped with Google Checkout Integration and more, ShopVisible utilizes ecommerce state of the line technology, SEO tactics and SEM in order to incorporate efficiently fluid ecommerce processes.
For more ShopVisible blog entries:
www.shopvisible.blogspot.com
www.shopvisible.wordpress.com
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ShopVisible Certified for Google Checkout Integration
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ShopVisible is proud to announce its certification for Google Checkout integration. Soon, customers purchasing items from storefronts powered by ShopVisible will have access to a quick, easy, and secure checkout alternative.
For the ecommerce solution headquartered in Atlanta, Google Checkout comes as another worthy addition to a variety of integration tools already offered with the software. Boasting an all-in-one solution that covers everything from analytics to shipping tools to features galore, ShopVisible continues to impress clients with unbeatable capabilities that almost magically function together in an easy to use platform.
Google Checkout integration helps both online consumers and online merchants. Users who sign up have the ability to purchase items across multiple channels with only one username and password. Online shoppers don’t have to prolong the checkout process on a site by retyping and reentering transactional information, because Google keeps that information securely stored.
For e-retailers, the addition of Google Checkout adds credibility to storefronts and gives otherwise weary consumers an alternative to a merchant system for transactions. As a dependable, widely used vehicle for navigating the web, Google has become a name that people recognize and trust. Therefore, displaying the Google Checkout badge provides another way for retailers to get customers to trust them.
Google Checkout integration offers a speedy safe way for customers to get what they want on the web. That means higher conversion rates and fewer abandoned carts for online merchants.
ShopVisible clients have already achieved great success selling products through the platform integrated with Amazon, eBay, Craigslist and PayPal Checkout. However, the addition of Google Checkout will help further boost sales for business owners in every industry ranging from fashion to automotive to manufacturing.
For a closer look at Google Checkout Integration with ShopVisible, click here.
ShopVisible is an ecommerce solution in Atlanta, GA. For a list of ShopVisible clients, click here.
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Taking E-Commerce Where It Has Never Gone Before
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If you own an automotive dealership, one of the best ways
to sell cars is by using eBay. For years, the most effective way to reach local
buyers was through newspaper classifieds. Then, along came the Internet and
dealerships were able to post their products online, offering potential
customers far more information about the car than a two-line classified ad ever
could. However, the Internet is vast, and it’s often difficult for some customers
to find a specific make or model during a Web search.
That’s where sites like eBay Motors comes in. Ebay has
made it easy for buyers and sellers to find each other. Sellers can list their
cars online, provide as much information as needed on the car, and even post
photos to supplement their information. Buyers, on the other hand, can conduct
a search based on car type, make or model.
They can even narrow their search results to include those cars offered within
a specific range of their zip code.
Listing vehicles on eBay provides sellers with huge exposure to a
national audience. Who knows? Maybe no one in the range of your zip code range
wants to buy that ‘71 Nova, but perhaps someone living hundreds of miles away is
longing for an old muscle car. You may think that there aren’t many people willing
to buy a car sight unseen. (You may want to think again). EBay motors currently sells a passenger
vehicle every 56 seconds. And, if you’re
worried that selling your car on an auction site will bring in less profit than
what you had hoped for, relax. EBay has a built-in reserve system that allows
you to set your reserve price. If the
winning bid falls short of the amount you anticipated, you’re not obligated to
complete the sale. Also, if you happen to find a buyer outside eBay you’re free
to close the auction early. (It’s all up
to you).
ShopVisibleTM gives automotive dealerships the
ability to automatically list their inventory on eBay. All pictures and content relating to the
vehicle (that would normally appear on your own Web site), can now be
transferred directly onto your eBay listing. This new tool gives dealers the
ability to quickly create multiple listings on eBay, while exposing their vehicles
to a much larger audience and greater potential for a quick sell.
That car that’s been hanging around your lot longer than
you’d like may be just the vehicle someone outside your local selling area has
been pining for --- and may be more than willing to pay premium price for that
exact make and model.
What are you waiting for? Get out there and let
ShopVisibleTM and eBay help you sell those cars!
Bharat C.
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