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How Customer Self-Service is Revolutionizing B2B Commerce
By Sean Cook
1/24/2014 12:00:00 AM  

Increasingly customers value and prefer self-service channels to human interactions. Think about it. Our ability to self-serve is in almost every aspect of our daily lives, from checking out at the grocery store to banking, checking in at the airport, to even ordering lunch via a mobile app. Customers who go online and order for themselves are happier, and actually have higher order value.

Read the rest of the article on Internet Retailer.

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Tags: b2b, e-commerce, customer service, Insiteb2bJan14, Netsuiteb2bJan14, online self-service, ShopVisible, user experience
Categories: Media Coverage
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From Economic Recession to Automotive Transformation
10/14/2008 7:47:00 AM  

Breaking news: Economic crisis and exorbitant gas prices drive down auto dealer sales.

Significant drops are abundant, yet for many, double-digit losses are the new norm. In a recent national survey sponsored by Autobytel, “56% of surveyed dealers reported sales declines over 2007.” The economy is clearly in a state of flux; dealer survival methods must also adapt to this downturn in order to rejuvenate sales and revamp marketing strategies.

•77% of dealers claim to now invest more effort into lead-conversion
•69% are intent on greater internet marketing
•lucidly addressing the importance online marketing, 91% of dealers polled planned to implement better usage of web marketing tools

Breaking News: ShopVisible powers independent automotive dealers to the forefront of e-commerce arena.

In June 2008, Don L Leasing’s online hit traffic was far from flattering for an auto dealer. After going live with ShopVisible, however, a dynamic shift occurred elevating Don L’s June hit count of 1263 to 58,401 for July. In just one month, total hits grew by 4624%. Further illustrating another auspicious transition is the late summer increase to 91,798 in August and a remarkable 125,328 for September. From June to September, while driven  by ShopVisible, Don L Leasing’s total hits have risen nearly one hundred fold. As an extension of this transformation, Don L’s eBay hits also had a burgeoning summer. While the month of June elicited solely 29 eBay-generated hits, August and September brought with them over 17,000 possible leads respectively. Thanks to ShopVisible, Don L Leasing is reaching more customers and those same customers can now more easily access Don L Leasing.

How did ShopVisible do it? What SV added features benefited Don L Leasing?

For Auto Dealers:

Express Online Credit Application
    * Provides customers quick and easy access to detailed a credit application.
    * Customers can enter personal information in order to seek credit approval for auto lease or purchase.
Auto Financing Payment Calculator
    * Equips dealers with the power to offer customers an easy to use lease calculator
    * Customers can enter automotive specifications, monetary information, and preferred lease term duration to calculate estimated monthly payments
Request a Vehicle
    * Customers have the opportunity to search for other vehicles not listed or not present in "virtual showroom"
    * If a customer cannot find what they are looking for, they can enter the make, model, mileage, transmission type, color, price range and time constraints; all while providing personal information and a message to send to a sales associate
eBay Motors, Autotrader, DuPont Registry
    * Automatically have inventory listed on the most visited automotive channels.
    * Generate new leads from around the web, expanding your showroom beyond your website.
Inventory Auto-Population
    * Inventory information is auto-populated once a VIN is entered.
Enhanced Aesthetic Appeal: Use of Video Marketing Tools
    * Check out music phenom, Sean Kingston, as he ambles through Don L.’s showroom…

ShopVisible has not only revitalized the online auto-purchasing arena but has also simplified and reinvigorated sellers’ abilities to find buyers. For the independent car dealer wanting to sell, rent or lease vehicles over the Internet and drive leads to his sales staff, ShopVisible offers a platform linked to expediency, usability and content management. By providing its clients with the latest technology online  (site specific) traffic reports, web design and keyword search friendly content, dealers can now better access their customer base while maintaining full control over their site’s appearance and content. Auto dealers can conveniently work with ShopVisible’s automated integration with eBay automotives, Craigslist, and Autotrader to expedite leads and sales. ShopVisible’s robust platform offers dealers freedom concerning their up-to-date inventory needs while relinquishing the constraints of needed IT support. Dealers can have ready and easy access to complete analytics in order to view where their cars are selling and where they are not, who is buying and where the best leads are coming from. We’ve done the work so you don’t have to. Stop worrying about technology and just sell cars.

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Tags: e-commerce, auto dealer, shopvisible, marketing
Categories: Commerce Insights Blog
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Strategy of Links
By Webster J Frogg
7/16/2008 12:58:00 PM  

I have continually stressed the importance of links in regards to optimizing your storefront to ensure that your site is ranked high in search engines, Alexa and Google Page Rank. While there are three types of links: inbound, outbound and reciprocal, it is important to understand to which sites to link your URL. In the world of the Internet, linking sites is a form of association. You are saying “think of me when you are on this site, we are friends, etc.” Therefore, a rule of thumb and suggestions to link by:

1.    Content must be related!
As I stated before, links are considered association not only to customers, but search engines as well. Before adding an outbound link, make sure supporting context exists. With inbound links, you don’t want to risk putting your website in a negative light. Check the Page Rank of the sites you are associated with—yes, it is a popularity contest…but hopefully without all of the drama! This is especially useful when determining whether or not to pay to be listed in a directory. Even if the site is popular, content still must be related! Have a purpose for the link or you will be penalized when the spiders crawl.

2.    AllinURL
Searching for sites that use the same keywords you do is a great way to find new sites to which to link your site. You don’t want to link to competitors, but you should respond to blogs and forums. This will help expand industry discussion and you can sneak in your URL for contact information or as a hyperlink. For instance, if you are responding to a blog to which you disagree, include a hyperlink to the page on your site which helps prove your point. This is also a great chance to add more links to deeper pages on your site. (Yes, I do encourage comments to my blogs…I get lonely!)

3.    Blogs
We all love blogs, or we wouldn’t be here…and they are a great way to encourage customer-generated content and outbound links. For instance, I have written many blogs in response to an article. Adding the link to the article helps both sites because search engines perceive this as credibility, social interaction and related content. Truly, I do it for the sole purpose of educating my readers and avoiding plagiarism…

Blog rolls are another great way to expand your blog. Add an RSS feed of another blog on a topic that your readers might find interesting. Again, this increases credibility, association and outbound links. Additionally, with greater information on your site, you are likely to gain repeat visitors.

4.    Quality, not Quantity! 
To sum it all up, it is important to remember that when you create links on a daily basis it is QUALITY not quantity! This includes the factor on content, page ranking and credibility. The Internet is a great place to create loyal customers and gain brand awareness, but you are constantly molding your brand image. Be sure this is done with careful consideration… not everyone’s brand can be strengthened through the help of a tree frog. 

Now, go link crazy!


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Tags: e-commerce solution, link, search ranking, page rank, alexa, hyperlink, outbound, inbound, reciprocal, site optimization, SEO
Categories: SEO, RSS, User Generated Content, Commerce Insights Blog
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Myth: You Have to Choose Between Creative and Site Optimization
By Webster J Frogg
7/10/2008 10:12:00 AM  

While there is, and probably always will be, a battle between creative and design, ShopVisible is a happy medium where it is possible to have a site at the top of the search engine results that still beams with creativity and innovation. Most people will argue and say that copy, tags and links are needed to optimize a website. Creatives want to use flashy images, videos and pop-ups that Google ignores in its search algorithm.

But why not have the best of both worlds? Check out some of our clients’ sites. While all are designed from the inside out for maximum optimization, they are all customizable and unique with unlimited room for creativity and design.
When designing a new site or even refreshing an old site our programmers work closely with the designers on developing an eye catching site that is easily spidered by Google. We have many proprietary techniques that we use to optimize our site, many of which revolve around the way our Site Manager handles inventory.

(Warning: This might get a bit technical)

We love Div tags and Style sheets because the code is clean and easily read by search engines. When rendering a page we don’t include strange symbols in the URL, instead we try to make the URL as descriptive as possible using plain text. This helps both search engines as well as customers browsing our site. We tag and name everything, although Google may not weigh tags and names heavily when ranking a site, because it does help Google figure out what kind of content is on our page and why it would be relevant to a customer.

And after all of that, you can still have a beautiful site displaying all of your flare that will draw in customers.

Check it out.


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Tags: seo, google, ranking, form, function, design, creativity, spidering, e-commerce, search optimizatoin, search rankings, URL
Categories: SEO, RSS, Commerce Insights Blog
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The Untapped Potential of Coupons
By Webster J Frogg
7/3/2008 12:27:00 PM  
For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of ShopVisible and use our technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment (you should reconsider), you might consider posting coupon codes.

For those of you who don’t know what I’m talking about, I’ll explain a bit more about online coupons. Recall the last time you purchased something online. Remember at checkout that box that read “Gift card/Coupon code,” or something along those lines? Did you know that you could search for these codes and get discounts such as free shipping or 20% off your order? Well, you can! And for me, that makes online shopping better because then I don’t worry about the extra cost of shipping.

Now, to the point…Companies should willingly post coupons codes on the Internet. Not only will this increase the number of in-bound links (which helps your search ranking), it will amplify the amount of traffic to your site and the number of orders. If you received 20% off, wouldn’t you buy more? Plus, people already try to Google search for coupons and are sometimes successful. If customers were aware of your, albeit temporary, competitive advantage it might even increase loyalty.

My friends at ShopVisible understand the success with coupon codes and have designed the e-commerce platform to easily allow coupon codes and other discounts at checkout. But if you still aren’t ready for a major commitment, try posting a coupon code and see if it increases your traffic and sales.

Be sure to let me know your results!

Webster J Frogg   

Currently rated 5 by 2 people

Tags: coupon, inbound link, seo, online shopping, e-commerce platform, search results
Categories: SEO, User Generated Content
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