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ShopVisible Offers A/B Testing as a Professional Service to Clients
By DannieB
5/15/2009 12:35:00 PM  
The owners of www.healthytrim.com, a storefront powered by ShopVisible that sells a natural weight loss supplement, came to the ShopVisible development team with a task.  While their site was experiencing tremendous success since their launch, they wanted to see if they could achieve an even greater conversion rate by changing one aspect of their homepage.  

As it stood, the green arrow-pointing visitors to the “order now” button offered no information on price.  Healthétrim wanted to add the price of a 30-day subscription clearly on the green arrow, then compare the two homepages to see which rendered the most conversions.

ShopVisible helped healthétrim create an A/B testing program around this request.  The ecommerce solution’s developers created a new homepage highlighting “30 Day Supply only $54.99” on the green arrow graphic.   Then, they hooked up both homepages to the Google Website Optimizer, a new tool that can run a wide variety of reports on design experiments.  Now, half of the people that visit www.healthytrim.com see the original homepage, and half see the new homepage with a price listing.

In only a few hours, healthétrim’s owners were able to view reports regarding the conversion rate of their site on both pages.  As you can see, the initial results of the A/B testing, even for a simple website change, prove extremely beneficial to their business.  

With the help of ShopVisible, the company will likely experiment with other variables in the future and build on their strategies for continued success.  

ShopVisible is excited that it is able to offer this service to clients.  The ecommerce solution maintains that it acts as a true business partner to its clients and is always looking for new ways to help client businesses grow.  The SV team is confident that A/B testing capabilities will continue to prove fruitful for storefronts powered by ShopVisible.

ShopVisible is an ecommerce solution headquartered in Atlanta, GA.  

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Tags: A B testing, healthetrim, healthytrim, shopvisible, goole website optimizer, homepage design
Categories: SEO, RSS, User Generated Content, PCI news, ecommerce news, Commerce Insights Blog
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Myth: You Have to Choose Between Creative and Site Optimization
By Webster J Frogg
7/10/2008 10:12:00 AM  

While there is, and probably always will be, a battle between creative and design, ShopVisible is a happy medium where it is possible to have a site at the top of the search engine results that still beams with creativity and innovation. Most people will argue and say that copy, tags and links are needed to optimize a website. Creatives want to use flashy images, videos and pop-ups that Google ignores in its search algorithm.

But why not have the best of both worlds? Check out some of our clients’ sites. While all are designed from the inside out for maximum optimization, they are all customizable and unique with unlimited room for creativity and design.
When designing a new site or even refreshing an old site our programmers work closely with the designers on developing an eye catching site that is easily spidered by Google. We have many proprietary techniques that we use to optimize our site, many of which revolve around the way our Site Manager handles inventory.

(Warning: This might get a bit technical)

We love Div tags and Style sheets because the code is clean and easily read by search engines. When rendering a page we don’t include strange symbols in the URL, instead we try to make the URL as descriptive as possible using plain text. This helps both search engines as well as customers browsing our site. We tag and name everything, although Google may not weigh tags and names heavily when ranking a site, because it does help Google figure out what kind of content is on our page and why it would be relevant to a customer.

And after all of that, you can still have a beautiful site displaying all of your flare that will draw in customers.

Check it out.


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Tags: seo, google, ranking, form, function, design, creativity, spidering, e-commerce, search optimizatoin, search rankings, URL
Categories: SEO, RSS, Commerce Insights Blog
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