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RightSize Online offers delicious weight loss smoothies designed to suppress appetite while providing a high level of nutrition to the healthy dieter. Thanks to ShopVisible ecommerce solution's search-friendly platform, RightSize has landed several #1 spots on Google for competitive key terms like "weight loss shakes" and "diet shakes."
The term "weight loss shakes" produces over 2,700,000 results on Google, making it difficult for those in the smoothie or weight loss industry to compete for the top spot. The term also has an average Cost per Click (CPC) rate of $2.62, meaning those merchants who want a chance at getting their webite to page one of Google would pay $2.62 every time a searcher clicked on their sponsored link.
With a search-optimized platform, RightSize has been able to reap the benefits of high-natural search rankings. In fact, many ShopVisible clients have been able to increase traffic to their storefront while reducing their expensive pay-per-click campaign with our platform.
Checkout RightSizeOnline.com today!
ShopVisible is an ecommerce solution based in Atlanta, GA.
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ShopVisible tries hard to keep up with the latest buzz in Ecommerce news and address relevant content for its merchant base and other interested Ecommerce enthusiasts. Recently the CEO of Macy's addressed a retail conference in Las Vegas to highlight the importance of multichannel integration, a specialty of ShopVisible's Ecommerce solution.
Macy's CEO Terry Lundgren notes that "the power of Ecommerce extends far beyond the keyboard and onto the sales floor..." The company's new web presence encourages shoppers and browsers to offer up their own relevant content in the form of reviews and recommendations. Lundgren states that he was "worried about what customers would say on product reviews. We realized that if you start getting bad reviews on a product, get rid of that product. Stop doing business with that particular product."
Hubbies Smith of the Las Vegas Review-Journal shows that "Macys.com generated $30,000 in sales the first year...in 1996. Online sales now bring in about $1 billion in annual revenue...Through August, online sales increased 13 percent from a year ago..." Lundgren concludes noting "every dollar spent online influences $5.77 spent in the store over the next 10 days."
In related Ecommerce news, Forrester expert, Sucharita Mulpuru discusses how Ecommerce is indeed the bright side of retail. In her keynote address from shop.org's Annual Summit, Mulpuru delves into the significant strides being made in the Ecommerce realm that are helping to keep the retail sector afloat during these troubling economic times.
In the eyes of one Ecommerce expert, online retailers are:
- resetting their goals: they are thinking ahead and altering standard business practices not to just emerge from the recession but in fact excel out of it...
- alternatively assessing their competitors: looking at best practices and not just ROI driving methodologies; utilizing in some cases radical transparency as a means at the disclosure of innovation
- developing their IT departments: folks are creating client enhancements and thinking ahead of the curve; they are testing in staging environments in an effort to provide solid QA in their production arenas
- sticking together: they have realized that remaining close with brand loyal patrons and building upon existing relationships with their manufacturers is critical; add value to the selling arena and promote competitive pricing models
- blogging, tweeting, faceBooking and more: Mulpuru cannot address enough the significance of social media marketing as a form of enhanced and deliverable customer generated content; the 2 way street enables brands to promote and spread word of mouth while conversely, customers and loyal brand enthusiasts can share their positive feelings about the company
- getting mobile: Mulpuru lauds the iPhone as a revolutionary device. She encourages Ecommerce merchants to develop mobile sites and focus on few click-thrus for checkout to enable seamless mobile purchasing and updating; Mulpuru notes that "email is web retailers best friend, but it's not the future..."
ShopVisible is an Atlanta based Ecommerce solution provider.
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This week we'd like to showcase the SEO success of ShopVisible client AuthenTEAK, Atlanta's premiere source for high-end furniture, outdoor kitchens and accessories. Soaring in search for competitive terms like "outdoor furniture Atlanta" and "patio furniture Atlanta," AuthenTeak's page one positions on Google help the company generate leads to their brick-and-mortar store, which happens to be Atlanta's largest furniture showroom. AuthenTEAK boasts consistently high natural search results not only for broad terms like "traditional outdoor furniture," but also for product specific keywords like "backless dining bench" and "brazilian cherry rocking chair." Check out AuthenTEAK.com today.
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For many Ecommerce merchants processing orders and maintaining a website is an immense time-consuming step to growing a business. Grappling with PCI compliance and delving deeper into its origins, existence and proliferation are another daunting task to say the least.
Recently the NRF or National Retail Federation issued a merchant survey investigating PCI compliance and small online retailers. Out the polled group, 19% of non-compliant merchants said they had little to no understanding of this payment security process that is becoming increasingly imperative today in Ecommerce. Another 26% stated they lacked “the financial or technical resources to meet the standard, which covers a dozen broad areas from physical and network security to protecting” the CDE or cardholder data environment and maintaining commensurately structured security policies. Interestingly however, 86% of those polled claimed to feel somewhat familiar with PCI and its Ecommerce requirements.
A burgeoning problem for many merchants is that PCI standards evolve as do online threats and the emergence of security standards for making online transactions. New requirements are forced upon retailers in an effort to better protect cardholder spending money online. Analogously, PCI is implementing regulatory changes that will also affect payment processors and software providers. In summer 2010, new changes will occur that will dramatically affect both small online merchants and enterprise-size larger retailers alike.
-Pending PCI reqs.: any payment software handling cardholder data must comply with the PCI subset, Payment Application Data Security Standard…
-Pending PCI reqs.2: imposed by MasterCard, all merchants accepting credit cards online and in particular, those larger companies (level II merchants) must use 3rd party auditors to assess their PCI compliance
What does this mean? For starters, smaller merchants will be taking on increased spending in order to remain compliant. Further, larger merchants will have to be assessed by outside parties and done so in a more stringent manner than previous iterations of PCI compliance mandated.
So how can merchants, small or large, reduce the heightened cost of Ecommerce and PCI compliance? Internet Retailer and PCI KnowledgeBase advise not to store cardholder information if at all possible. Currently, under the PCI mandates, only “retailer systems, networks, servers, databases and software-that hold cardholder data fall under PCI.” Maintaining a strict and structured distance from the CDE will encourage PCI audit exclusion for Ecommerce merchants, small or large.
***Chart created from
Internet Retailer, “Don’t Look Now.” Don
Davis, Sept. 2009, p. 21***
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PCI Level
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Annual Transaction Volume
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IR's no. of Merchants
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Compliance Cost
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1
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6 million cc
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362
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$450,000-4,400,000
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2
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1-6 million cc
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702
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$77,500-470,000
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3
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20,000-1 million cc/Ecommerce payment
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2634
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$19,250-72,000
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|
4
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under 20,000 Ecommerce; under 1 million total
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6 million
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under $5000
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Rates of Compliance:
1-93%
2-88%
3-57%
4-NA
ShopVisible is an Ecommerce solution based in Atlanta, GA.
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Sport-smart.com's SEO rankings are off the charts! The wholesale distributor of the most popular headwear styles continues to experience heightened natural search for competitive terms within their industry. Sport-smart.com comes up on page 1 of Google for terms like "Flexfit baseball hats," "wholesale sports hats," and "youth visors." Check out Sport-smart positioned at #3 out of 1,190,000 results for the keywords "camo hats."
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ShopVisible client Bambeco has a lot to shout about. The eco-friendly company is currently featured on InternetRetailer.com for its success in preparing for this year’s holiday shopping season. With new site enhancements and a clear marketing plan, Bambeco expects to reel in big sales during the busiest time of year for online retailers. The retailer is also experiencing heightened search results on Google, coming up on page one for their eco-friendly home goods and accessories. We’d like to celebrate Bambeco today for its SEO achievements with the ShopVisible search friendly platform.
Bambeco comes up on page one of Google for terms like “eco soy wax” “glassware recycled” “green office accessories” “green home accessories” and “modern garden accessories.”
Check out www.Bambeco.com to learn more.
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ShopVisible clients continue to achieve high natural search rankings thanks to our search-friendly platform. Every week, we will showcase a client who is experiencing heightened results for key terms and phrases related to their business. This week, we’d like to highlight Case-Mate.com, manufacturer of phone and laptop cases.
Case-mate is on page one of Google for “iphone case,” an extremely competitive term with over 135,000,000 results!
Case-mate also ranks high for “blackberry case” “macbook 13 inch case” and “universal privacy screen,” among other product related keywords.
ShopVisible is an ecommerce solution based in Atlanta, GA.
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Last week the New York Times released an article covering eBay and the online powerhouse's reinvented take on rewarding top sellers. While in the past eBay has rewarded top selling vendors with various discounts, it now also has applied less stringent criteria for becoming a "PowerSeller." The NYT notes that eBay is now giving "top-tier status to sellers who have very little negative feedback from buyers--even if these vendors aren't among those who make the most sales on its online marketplace."
-top selling vendors now will receive a 20% discount on fees which they have to pay eBay upon sale of an item
-top selling vendors will now be able to post an e-badge on their online storefront pages to show their "PowerSelling" status
-top selling vendor products will also be rewarded an inherently beneficial SEO gift from eBay in that the "products they offer will be more likely to show up in searches that buyers make on the site."
This shift in standards and rewards for eBay's excelling merchants is temporally situated as the online marketplace tries to reverse financial downturn. Starting in October, 2009, eBay will commence the new approach at power selling. The premise is grounded in Ecommerce customer generated content and feedback with regards to reviews. As a critical element of contemporary Ecommerce, customer generated content is crucial for selling channels and marketplaces; online consumers now heavily rely on product reviews from actual customers moreso than marketing promo hype from the vendor himself.
-"In order to qualify as a top-rated seller, less than 0.5 percent of a seller's feedback can be scores of 1 or 2"
-Merchants must also have more than 100 sales totaling at least $3000.00 with eBay per year
-of eBay's 150,000 qualified online merchants (those who were deemed suitable to become a top seller), 86,000 were not able to become a PowerSeller; thus showing how sellers must not just sell well but also sell to consumers in a satisfactory manner, generating quality traffic and delivering quality goods...
Much like the ShopVisible Ecommerce solution, eBay's revamped take on heightened online commerce is intent on "quality rather than quantity," states president of eBay marketplaces, Lorrie Norrington.
ShopVisible is an Atlanta, GA based Ecommerce solution that fully integrates with eBay and numerous other online marketplaces.
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SearchEngineWatch article Dear CMS: Don't Hinder My Search Results goes over the importance of a good Content Management System in maximizing visibility in search. It's common knowledge in the SEO world that the more rich content on a site the better. Also, continuing to add new content on a regular basis will keep a site relevant and search rankings high. This means that when deciding on an ecommerce partner, you should look for a CMS solution that will allow you to easily manage hundreds of pages of rich content as well as conveniently create new pages for additional information.
This particular article stresses finding a solution that will make clean URLs, title tags and meta data to go along with your content. Analytics software is essential to keep track of key terms and phrases, top page views, etc. Capabilities for things like multi-lingual shopping cart are also a plus for SEO.
ShopVisible’s search-friendly platform comes with a Content Management System that includes all of the above recommendations and more. Our clients have complete control over the content on their site and can easily create new pages, manage blogs, change meta data, or have their meta data automatically populate in a search friendly manner for them. In addition, client websites come with in-site search capabilities, which also enhances SEO. Our team of search experts provides clients with more useful tips to keep their search rankings high and drive more traffic to their sites.
ShopVisible’s platform was built from the start to be search-engine friendly, and the proof is with our client success. Our clients come up on page one of Google for competitive search terms--for example, Google a term like “bar equipment” with over 37 million result to see SV client ServU on page one.
If you’re looking for a new ecommerce provider with the right CMS solution to take your business to the top of search rankings, contact ShopVisible today for a free demo. We’d be happy to show you just how easy it is to manage content on your site with our robust ecommerce platform.
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The June 2009 issue of Internet Retailer arrived at my house yesterday morning. As I perused the pages of the eCommerce periodical, I found one of ShopVisible's top selling online clients featured in a section called "Hometown Heroes."
Leiberts Royal Green Appliance Center is highlighted in this month's IR in an article prefaced by stating that "[t]hey survived the competition of big box retailers and now they're trying to figure out how to compete in the age of the Internet. Increasingly, local retailers are selling online, with the personal touch that's kept many of them in business for generations."
Leiberts has been providing customers with exceptional service and quality products since 1955. Based in the White Plains suburbs of NY, Leiberts Director of Business Development, Rob Satran has helped the company excel and grow online with the support of the ShopVisible eCommerce solution.
IR notes that Leiberts "is trying to build its web business by allying with kitchen designers around the country who may not have ready access to stores with a wide range of appliances." Leiberts has also initiated an affiliate marketing program in which participating designers are given their own "microsite within the Leiberts domain, each with a customized selection of appliances and a 2% discount for customers." Thus far, says Satran, Leiberts has been working with about 20 different dealers in the online appliance medium.
En lieu of utilizing a PPC campaign for paid search, Satran notes that Leiberts prefers gradually growing its business through organic natural search as provided by ShopVisible. Linking social media marketing and customer generated content as a means to driving site traffic and procuring quality leads and sales online, Satran believes it is "important to call each customer who makes a purchase online to make sure the buyer understands what she is getting and how long it will take for the item to arrive." This is just one key illustration of the ShopVisible and Leiberts effort at promoting user generated content and natural, organic search positioning.
Satran states that his company is selling "high-priced items and we want to make sure they're comfortable with what they're buying and that their expectations are in line with our ability to fulfill them..." Satran goes on to discuss his latest marketing tactic that entails not just radio advertising promotion, but more directed at online traction, the way in which in these aural advertising ideas, Leiberts mentions not its brick and mortar address but in fact their online URL.
This is online marketing and this is customer service at its best says ShopVisible.
ShopVisible is an Atlanta, GA based eCommerce solution located @ 1095 Zonolite Road, Atlanta, GA, 30306.
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