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Recent articles from the 2009 New Orleans NADA conference revealed a lot about the auto biz and its efforts at online sustainability. While some news to surface from the conference emerged rather bleakly, like the fact that GM said they would "plan to close 400 dealerships yearly until 2012..." for many in the eCommerce field, NADA-news proved to be in line with the ingenious foresight and provocative premonitions of ShopVisible.
Basically, in an automotive world of under-performing dealerships, CEOs and Marketing Directors should lend credence to innovative theories of automotive eCommerce. With regards to GM, "the company hasn't decided what will determine which dealerships will be shut down, but 'the automaker will base its decision on the age of the dealership, location, volume, and customer satisfaction..." This, to say the least, is scaring the hell out of many independent dealers around the country. Folks are wondering when their closing time will be and are intent on delaying it in an effort at automotive preservation.
In order to survive these days, car dealers need to be found online and in doing so, procure a valuable lead list and consumer ingratiation policy for maintaining a loyal base. Websites for dealers should be appealing aesthetically while being functional and dynamic from a leads and sales perspective. If "80% of new vehicle buyers use search engines while researching their purchase...if you don't have a dealership website, you are missing out on 80% of potential sales."
Having an attractive website is a step in the right direction towards automotive salvation but it is not the end-all-be-all when it comes to saving your dealership. Websites should be pretty...sure. They should be alluring and functional...yes. But in order to attract prospective clients, these pages must be seen both by consumers and by SERPs like Google. ShopVisible auto client pages like tedvernon.com achieve heightened search engine rankings and contantly appear on page number one, with elevated positioning, for their desired search terms. For example, just google "classic car miami" or "south florida Bentley" to see the impact of ShopVisible's SEO-inherent auto dealer pages. Our clients like Ted Vernon Specialty Auto Incoroprated sell widely because they appear highly when consumers look for them.
"Since only 10% of Google users ever click onto the second page of search results, if your website doesn't appear on the first page, you're missing out on 90% of potential sales. 42% of Google users will click on the first listing, so just being on the first page isn't always enough. You need to be on the top."
ShopVisible is an Automotive eCommerce solution intent on reinvigorating the auto industry and its efforts at online vitality and sustainability.
Check out www.recessionbustingcommerce.com for more info. please!
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