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Please join us at the Internet Retailer 2010 Conference &
Exhibition held at McCormick Place West in Chicago from June 8-11.
Now in its sixth year, IRCE 2010 is the world's largest
ecommerce conference, each year drawing more than 5,000 attendees. This year's
show features 175 e-retailing experts on its speaker faculty, 91 conference
sessions on all e-retailing topics, and five targeted workshops. It also
features the largest exhibition of ecommerce solutions in the world—400
exhibitors in all, including the ShopVisible
booth. Please visit us at Booth
685 so that we can show you what we can do to improve your online
retail performance.
At the show, look out for ShopVisible client Susan Aplin, CEO of bambeco.com. Susan will
be speaking on Social Media: Closing the
Loop – How Going Social Leads to Sales during the general conference session
on June 10 at 11:45 AM.
We hope to see you at IRCE 2010!
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 ShopVisible proudly announces that two of our ecommerce clients were honored in Internet Retailer Hot 100 Retail Websites 2010. This prestigious accolade is designed to showcase the best and brightest in the field of online retail. Internet Retailer sorts through an enormous amount of websites, submitted by readers, editors and industry experts each year to come up with the industry's best and brightest. In ShopVisible's case, we captured two of the highly coveted spots with Case-Mate and Bambeco, two progressively innovative pioneers online.
The Internet Retailer Hot 100 celebrates how "etailers responded to the recession with a burst of creativity" and identifies ten aspects of positive online commerce making ecommerce excel in spite of the economic downturn. ShopVisible clients Case-Mate and Bambeco are making waves online by:
- (1) Connecting with customers
- (2) Going mobile
- (3) Becoming expert sources for online retail
- (4) Making navigation more useful
- (5) Personalizing the online experience for shoppers
- (6) Making tough purchases easy
- (7) Selling themselves
- (8) Creating a sense of online urgency
- (9) Connecting the site and the store
- (10) Playing the value card
Case-Mate excels online for functionality, aesthetics and online selling prowess. Their inherent SEO driven platform provided by ShopVisible enables them to focus on driving sales, integrating into selling channels and thinking creatively as their ecommerce provider manages inventory, search and back-end business processes.
Bambeco is touching upon what is desirable in the market. Their eco-friendly online presence has helped them find a niche in the green retail and luxury home and decor spaces. Innovative and perceptive web marketing has helped enable Bambeco to sell creatively and with the help of ShopVisible, sell widely in an array of channels and online shopping marketplaces.
ShopVisible is so proud of our ecommerce family of clients, staff, developers and marketers. As we grow our brand we help push our etailing clients to the top of search positioning on the web. By being seen in all places online where shoppers are looking, vendors like Case-Mate and Bambeco can flourish.
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Have you been looking for bamboo or faux wood blinds? Are you remodeling your home? Do you want to enhance your current window treatments with reasonably priced and aesthetically sound discount window fixtures?
Well look no further than ShopVisible's latest Ecommerce implementation, www.paylessdecor.com, a local expert in providing quality and affordable blinds, shades and curtains.
Payless Decor has long been selling their premium, designer and signature series window treatments but now, with the help of ShopVisible's Ecommerce solution, they are seeing better organic search results than ever before. Look at the below terms for which Payless Decor (seen recently in Ecommerce print and e-periodical, Internet Retailer) is showing up for in the realm of natural search; their free search positioning is stellar, with numerous page 1, position 1 results:
| Keyword |
Pos |
| discount roller shades |
1 |
| discount bamboo shades |
1 |
| bamboo mini blinds |
1 |
| horizontal wood blinds |
1 |
| bamboo window covering |
1 |
| discounted window shades |
1 |
| discount roller shade |
1 |
| payless decor com |
1 |
| designer bamboo |
1 |
| window bamboo |
1 |
| 1 2 premium |
1 |
| 2.5 blinds |
1 |
ShopVisible is proud to add another innovative addition to its Ecommerce family. Welcome Payless!
ShopVisible is a PCI compliant, Atlanta based Ecommerce and SEO technology firm, specializing in complex 3rd party shipping and accounting integrations.
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In Internet Retailer’s article “Order Up!” Paul Demery discusses the advantages of a turnkey ecommerce platform like ShopVisible’s. Demery features Payless Décor as a retailer that has been able to increase ROI thanks to an integrated order and inventory management system with the ShopVisible platform. The bottom line? “Matching orders with back-end inventory and financial applications pays off in better performance on the web and across retail channels." We couldn’t agree more.
ShopVisible is an SaaS ecommerce solution based in Atlanta, GA.
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For many Ecommerce merchants processing orders and maintaining a website is an immense time-consuming step to growing a business. Grappling with PCI compliance and delving deeper into its origins, existence and proliferation are another daunting task to say the least.
Recently the NRF or National Retail Federation issued a merchant survey investigating PCI compliance and small online retailers. Out the polled group, 19% of non-compliant merchants said they had little to no understanding of this payment security process that is becoming increasingly imperative today in Ecommerce. Another 26% stated they lacked “the financial or technical resources to meet the standard, which covers a dozen broad areas from physical and network security to protecting” the CDE or cardholder data environment and maintaining commensurately structured security policies. Interestingly however, 86% of those polled claimed to feel somewhat familiar with PCI and its Ecommerce requirements.
A burgeoning problem for many merchants is that PCI standards evolve as do online threats and the emergence of security standards for making online transactions. New requirements are forced upon retailers in an effort to better protect cardholder spending money online. Analogously, PCI is implementing regulatory changes that will also affect payment processors and software providers. In summer 2010, new changes will occur that will dramatically affect both small online merchants and enterprise-size larger retailers alike.
-Pending PCI reqs.: any payment software handling cardholder data must comply with the PCI subset, Payment Application Data Security Standard…
-Pending PCI reqs.2: imposed by MasterCard, all merchants accepting credit cards online and in particular, those larger companies (level II merchants) must use 3rd party auditors to assess their PCI compliance
What does this mean? For starters, smaller merchants will be taking on increased spending in order to remain compliant. Further, larger merchants will have to be assessed by outside parties and done so in a more stringent manner than previous iterations of PCI compliance mandated.
So how can merchants, small or large, reduce the heightened cost of Ecommerce and PCI compliance? Internet Retailer and PCI KnowledgeBase advise not to store cardholder information if at all possible. Currently, under the PCI mandates, only “retailer systems, networks, servers, databases and software-that hold cardholder data fall under PCI.” Maintaining a strict and structured distance from the CDE will encourage PCI audit exclusion for Ecommerce merchants, small or large.
***Chart created from
Internet Retailer, “Don’t Look Now.” Don
Davis, Sept. 2009, p. 21***
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PCI Level
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Annual Transaction Volume
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IR's no. of Merchants
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Compliance Cost
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1
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6 million cc
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362
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$450,000-4,400,000
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2
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1-6 million cc
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702
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$77,500-470,000
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3
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20,000-1 million cc/Ecommerce payment
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2634
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$19,250-72,000
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4
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under 20,000 Ecommerce; under 1 million total
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6 million
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under $5000
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Rates of Compliance:
1-93%
2-88%
3-57%
4-NA
ShopVisible is an Ecommerce solution based in Atlanta, GA.
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ShopVisible client Bambeco has a lot to shout about. The eco-friendly company is currently featured on InternetRetailer.com for its success in preparing for this year’s holiday shopping season. With new site enhancements and a clear marketing plan, Bambeco expects to reel in big sales during the busiest time of year for online retailers. The retailer is also experiencing heightened search results on Google, coming up on page one for their eco-friendly home goods and accessories. We’d like to celebrate Bambeco today for its SEO achievements with the ShopVisible search friendly platform.
Bambeco comes up on page one of Google for terms like “eco soy wax” “glassware recycled” “green office accessories” “green home accessories” and “modern garden accessories.”
Check out www.Bambeco.com to learn more.
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The June 2009 issue of Internet Retailer arrived at my house yesterday morning. As I perused the pages of the eCommerce periodical, I found one of ShopVisible's top selling online clients featured in a section called "Hometown Heroes."
Leiberts Royal Green Appliance Center is highlighted in this month's IR in an article prefaced by stating that "[t]hey survived the competition of big box retailers and now they're trying to figure out how to compete in the age of the Internet. Increasingly, local retailers are selling online, with the personal touch that's kept many of them in business for generations."
Leiberts has been providing customers with exceptional service and quality products since 1955. Based in the White Plains suburbs of NY, Leiberts Director of Business Development, Rob Satran has helped the company excel and grow online with the support of the ShopVisible eCommerce solution.
IR notes that Leiberts "is trying to build its web business by allying with kitchen designers around the country who may not have ready access to stores with a wide range of appliances." Leiberts has also initiated an affiliate marketing program in which participating designers are given their own "microsite within the Leiberts domain, each with a customized selection of appliances and a 2% discount for customers." Thus far, says Satran, Leiberts has been working with about 20 different dealers in the online appliance medium.
En lieu of utilizing a PPC campaign for paid search, Satran notes that Leiberts prefers gradually growing its business through organic natural search as provided by ShopVisible. Linking social media marketing and customer generated content as a means to driving site traffic and procuring quality leads and sales online, Satran believes it is "important to call each customer who makes a purchase online to make sure the buyer understands what she is getting and how long it will take for the item to arrive." This is just one key illustration of the ShopVisible and Leiberts effort at promoting user generated content and natural, organic search positioning.
Satran states that his company is selling "high-priced items and we want to make sure they're comfortable with what they're buying and that their expectations are in line with our ability to fulfill them..." Satran goes on to discuss his latest marketing tactic that entails not just radio advertising promotion, but more directed at online traction, the way in which in these aural advertising ideas, Leiberts mentions not its brick and mortar address but in fact their online URL.
This is online marketing and this is customer service at its best says ShopVisible.
ShopVisible is an Atlanta, GA based eCommerce solution located @ 1095 Zonolite Road, Atlanta, GA, 30306.
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ShopVisible client ShopBags was featured on InternetRetailer.com today for receiving high natural search results after switching to the ShopVisible platform. Thanks to his rise in organic rankings, Todd Andrews of ShopBags was able to drastically reduce his Pay Per Click campaign and boost the amount of traffic to his site. Shopbags’ incredible search results goes to show how the combination of a search-friendly platform and a proactive business owner leads to success online.
Check out the article here!
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