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USA Today Takes Notice of ShopVisible's Facebook Application

DannieB — Wed, 24 Feb 2010 12:21:00 GMT

As we continue to break new ground and provide constant innovation to our clients, the world takes notice!

ShopVisible and client RightSize Health & Nutrition were noted in USA Today for the successful launch of ShopVisible's Facebook application, created to expand sales channels for online retailers.

“Today’s business needs to understand the power of social networking in order to thrive," says Jennifer Goodner, Corporate Support Manager of RightSize Health & Nutrition. "Part of the success of RightSize is our ability to interact with our customer in a personal way. The ShopVisible Facebook integration enables us to present our products for immediate purchase to those who are seeking unbiased reviews from the Facebook community."

Several ShopVisible clients are taking advantage of the unique application that allows them to include up to 16 products on their Facebook page.

As Josh Lloyd, CTO and Co-Founder of ShopVisible says, “With more than 250 million members, Facebook allows our customers to significantly enhance their reach to potential buyers and customers... Additionally, our team can help retailers create a greater customer experience to increase loyal 'followers' and turn them into brand advocates.”

Do you wish potential customers could view your products directly from your Facebook page? Contact us at 866-493-7037 or email us at info@shopvisible.com to learn more about ShopVisible's Facebook application.

ShopVisible is an on-demand Ecommerce solution provider that delivers tools and services designed to streamline and advance retailers’ online businesses.

Retailers: 50% Off Two Main Days at Etail West Courtesy of ShopVisible

DannieB — Wed, 20 Jan 2010 11:33:00 GMT

Calling all retailers: Get 50 percent off the two day main conference at Etail West 2010 courtesy of ShopVisible ecommerce solution.

Download the brochure and register online here.

Etail West provides you with high-level, tactical presentations and panel discussions and creates a platform for you to swap ideas and network. Attend intimate and interactive sessions, built upon the relationship-building between retailers that you can’t receive at huge tradeshows.

At the show, stop by the ShopVisible booth where we will be holding a special clinic entitled:

Visibility = Sales

Visibility in search, channels and comparison-shopping engines

Visibility into your business – orders, shipping, inventory and more!

Visibility everywhere

If you sign up to attend Etail, feel free to contact us at info@shopvisible.com or 866-493-7037 to set up a time for a one-on-one website consultation session with our ecommerce experts at the show. We will prepare an exclusive document for you in advance of the event to take with you free of charge that includes tips on how you can improve your visibility and website performance.

Etail West 2010

February 22-25 (Main conference: February 23-24)

JW Marriott Desert Springs

Palm Desert, CA

ShopVisible Powers Internet Retailer's Hot 100

jvm — Mon, 07 Dec 2009 10:13:00 GMT

ShopVisible proudly announces that two of our ecommerce online vendors were honored as Internet Retailer Hot 100 Retail Websites 2010. This prestigious accolade is designed to showcase the best and brightest in the field of online retail and in ShopVisible's case, this year, we've locked down a whopping 2% of the spots thanks to Case-Mate and Bambeco, two progressively innovative pioneers online.

The IR Hot 100 celebrates how "etailers responded to the recession with a burst of creativity" and identifies ten aspects of positive online commerce making Ecommerce excel in spite of the economic downturn. ShopVisible clients like Case-Mate and Bambeco are making waves online by:

connecting with customers
going mobile
becoming expert sources for online retail
making navigation more useful
personalizing the online experience for shoppers
making tough purchases easy
selling themselves
creating a sense of online urgency
connecting the site and the store
playing the value card

Case-Mate excels online for functionality, aesthetics and online selling prowess. Their inherent SEO driven platform provided by ShopVisible enables them to focus on driving sales, integrating into selling channels and thinking creatively as their Ecommerce provider manages inventory, search and back-end business processes.

Bambeco is touching upon what is desirable in the market. Their eco-friendly online presence has helped them find a niche in the green retail and luxury home and decor spaces. Innovative and perceptive web marketing has helped enable Bambeco to sell creatively and with the help of ShopVisible, sell widely in an array of channels and online shopping marketplaces.

ShopVisible is so proud of our Ecommerce family of clients, staff, developers and marketers. As we grow our brand we help push our etailing clients to the top of search positioning on the web. By being seen in all places online where eShoppers are looking, vendors like Case-Mate and Bambeco can flourish.

ShopVisible is an Atlanta based PCI compliant Ecommerce solution provider located @ 1095 Zonolite road, suite 100, Atlanta GA. 30306.

ShopVisible Launches PayLessDecor.com

jvm — Mon, 16 Nov 2009 09:09:00 GMT

Have you been looking for bamboo or faux wood blinds? Are you remodeling your home? Do you want to enhance your current window treatments with reasonably priced and aesthetically sound discount window fixtures?

Well look no further than ShopVisible's latest Ecommerce implementation, www.paylessdecor.com, a local expert in providing quality and affordable blinds, shades and curtains.

Payless Decor has long been selling their premium, designer and signature series window treatments but now, with the help of ShopVisible's Ecommerce solution, they are seeing better organic search results than ever before. Look at the below terms for which Payless Decor (seen recently in Ecommerce print and e-periodical, Internet Retailer) is showing up for in the realm of natural search; their free search positioning is stellar, with numerous page 1, position 1 results:

Keyword	Pos
discount roller shades	1
discount bamboo shades	1
bamboo mini blinds	1
horizontal wood blinds	1
bamboo window covering	1
discounted window shades	1
discount roller shade	1
payless decor com	1
designer bamboo	1
window bamboo	1
1 2 premium	1
2.5 blinds	1

ShopVisible is proud to add another innovative addition to its Ecommerce family. Welcome Payless!

ShopVisible is a PCI compliant, Atlanta based Ecommerce and SEO technology firm, specializing in complex 3rd party shipping and accounting integrations.

PCI/Security Expert David Taylor Passes Away

jvm — Tue, 10 Nov 2009 10:32:00 GMT

As the ShopVisible Ecommerce Security team has been undergoing its PCI level one assessment we have become quite familiar with the late David Taylor via his prodigiously informative PCI Knowledge Base. The Payment Card Industry and the online security community in general lost a true scholar recently with the unexpected passing of fifty seven year old David Taylor, formerly of Protegrity and Gartner.

Those familiar with online Ecommerce security and PCI compliance have likely read posts from Taylor and heard him warmly and simplistically address the often misunderstood and esoteric realm of online security in his webinars. For online security laymen, Taylor provided a perspective that was grounded in data security standards and payment protection. Companies without large IT infrastructures and the human resources to undertake such projects as PCI compliance looked to Taylor for instruction on proceeding with security compliance and for definition of technical elements like File Integrity Monitoring, Application Firewalls and Penetration Tests.

David Taylor was indeed an expert in a field incomprehensible to many. In of his most recent posts from the PCI Knowledge Base, Taylor delved deep into Ecommerce security and organizational management as he addressed how PCI compliance can coalesce with risk management policy to better protect Ecommerce firms. His erudite approach to safeguarding online business was transparent and honest and will be well received for years in the fields of security compliance and online fraud prevention.

ShopBags.com Featured in Chain Store Age Magazine

DannieB — Tue, 03 Nov 2009 09:25:00 GMT

Check out "Outsourcing Takes Flight," a recent article from Chain Store Magazine featuring ShopVisible client ShopBags.com. The article discusses Shop Bag's partnership with ShopVisible as a SaaS ecommerce solution. With an integrated solution, ShopBags can take advantage of marketing tools, analytics, drop-shipping, fulfillment, and easily update the look of their site all with the same platform.

ShopVisible is a SaaS ecommerce solution based in Atlanta, GA.

ShopVisible and Payless Décor Featured on InternetRetailer.com

DannieB — Fri, 30 Oct 2009 13:54:00 GMT

In Internet Retailer’s article “Order Up!” Paul Demery discusses the advantages of a turnkey ecommerce platform like ShopVisible’s. Demery features Payless Décor as a retailer that has been able to increase ROI thanks to an integrated order and inventory management system with the ShopVisible platform. The bottom line? “Matching orders with back-end inventory and financial applications pays off in better performance on the web and across retail channels." We couldn’t agree more.

ShopVisible is an SaaS ecommerce solution based in Atlanta, GA.

Ecommerce Security: PCI, Risk and Cost

jvm — Mon, 26 Oct 2009 08:45:00 GMT

PCI standards evolve but they do so often at a more languid pace than does the technology itself. Toss in economic considerations and you've got a real Ecommerce conundrum...

Recent literature published in the PCI Knowledge-base examines security and compliance migrations, cost reductions, and virtualization in recessionary times. Ecommerce solution provider ShopVisible offers up insights into its own PCI assessment process while trying to stay on top of recent Ecommerce security news in order to provide its clients and readers a glimpse into the rapidly blossoming arena of Ecommerce payment protection.

For many online merchants, or at least those wrestling with PCI and security measures to protect the CDE or cardholder data environment, the strident 12 requirements of PCI coupled with serious security budgets and IT infrastructure has created headaches and handicapped wallets...especially now. For many, as evidenced in the PCI Knowledge-base's expert’s blog, the arduous compliance process has become tarnished by a "checklist mentality and ineffective implementation and enforcement." It can be argued as a best practice in Ecommerce, or at least in an effort to pass compliance levels, that reducing risk and documenting to assessors that effective controls are in place exudes risk management policy, and thereby can help cut costs during the implementation.

PCI security experts have been discussing sophisticated elements of online commerce and their relation to development of both policy and technology. For instance, with regards to network segmentation and scope, the PCI Knowledge-base notes that “network segmentation is still not a requirement, for some reason, but it’s the single action that will save you the most money in the assessment.” In the PCI 1.2 version, segmentation is discussed and noted as being adequate along with the appropriate network diagrams if in place. One solution available to many merchants with the right budget is a variation of a network monitoring tool. These can “tell you, continuously, of attempts to access specific network resources.” They can in doing so show the assessor the positive impact of your network segmentation policy and thereby quantify risk and help cut back on PCI compliance costs.

Store sampling is another facet of the compliance process and in PCI 1.2, “the goal of the sampling process is to understand the risks posed by stores, since many security breaches originate there…” one here must show the assessor that store policy is commensurate with Ecommerce provider policy and high levels of consistency are maintained constantly again helping to reduce risk and cut costs. Again, automated tools can benefit providers here in an attempt to cut time and costs resources associated with manual configuration management. The PCI Knowledge-base notes that “the ability to place server configuration under change control is valuable for both PCI requirement 2, as well as requirement 10.” Automated tools will often justify a smaller sample size thus again reducing assessment fees.

The latest post from the PCI Knowledge-base also delves into discussion of compensating controls in the Ecommerce eco-system and states that “while compensating controls are too often used as a PCI cost cutting technique by merchants, they are really the heart and soul of risk management relative to PCI…a weak process for documenting and quantifying risk usually shows up in poorly defined compensating controls, which can cause compliance failure and additional assessment and technology costs.”

Basically, PCI compliance is an arduous process for any company regardless of organizational complexity, IT infrastructure and budget size. Above are just a few methods to try and cut back costs. When selecting an Ecommerce provider, it helps to do your due diligence and “in PCI 1.2, there is specific mention of the need to prove due diligence as to risk ‘prior to engaging’ service provider, and need to prove ongoing ‘monitoring’ of compliance status.” Keep monitoring policies up to date and maintain a vigilant stance with regards to data centers. Just because you’re PCI compliant does not mean that a hardened data center will mandate policy to keep you compliant. Prove to your data center, your assessor and to your clients that you care about risk. Show them PCI is an ongoing process and one dedicated to secure online transactions. The more safely your merchants sell, the more they will appreciate all your hard work!

ShopVisible is an Ecommerce solution provider intent on security, integration and SEO.

SaaS-based CyberSecurity: Ecommerce and PCI Options

jvm — Fri, 16 Oct 2009 12:27:00 GMT

Midsized Ecommerce firms and online retailers of varying tiers have a lot to manage these days, especially with regards to things like online security, consumer privacy and PCI compliance. Security deployments vary greatly for Ecommerce agents and their online selling customers. ShopVisible will below present three options for Ecommerce providers in their attempts at becoming PCI compliant on a high level and more imperative for many e-tailers, establishing strident security protocols and procedures either developed in house or from a 3rd party.

Concerns for choosing a security solution can vary dramatically depending on the organizational elements of the company such as size, revenue and client base, staffing, security expertise, solution deployment alacrity and ease/comfort with outsourcing items versus internally configuring them. With cloud based security solutions reaching their decade anniversary; many Ecommerce and security experts are going with Software as a Service tools while others opt for on-site solutions and hybrid models.

SaaS Ecommerce providers can equip eMerchants with a nearly hands-free approach to online security. Often meant for companies seeking out a "low initial purchase price, a reduced investment in IT, simpler deployments, and quicker upgrades...[SaaS based deployments are] ideal for companies with limited IT staffing and a less technical business focus, including retail services and health care," notes McAfee in its solution brief. Organizations searching for a software as a service solution may have fewer IT resources or time to manage large scale security projects. Support and management are often critical undertakings here and can be indeed a vast challenge for small teams with diverse foci. The initial start-up cost are often lower than other avenues for security as annual subscriptions are typically licensed and no on-site hardware is managed. This permits for off-site vulnerability scanning and penetration testing to remain compliant with processes like PCI DSS...

On-site security solution controls can be more malleable and offer more hands-on direction for an company. These often are associated with higher upfront costs and will require a bit more time to maintain and manage. They do however provide greater levels of security customization depending on the organizational needs. If a complex business and security infrastructure exists, one oin which data servers and mail servers are stored on the premises, a robust IT team is employed etc..., then on-site controls may be useful. This model can be more adaptable to changing and growing business needs for eample, in July 2010, when PCI will demand of its compliant supporters, a higher degree of payment card data protection.

Hybrid security models in Ecommerce can be best utilized to achieve "maximum flexibility, cost management, and compliance..." notes McAfee. A confluence of on-site measures and off-site data storage can be manipulated here to better support growing companies with expanding data needs. For example, in the case of ShopVisible, whose data centers are present in production, development and backup realms, coexists simultaneously in 2 countries and in 3 regions. Targeted PCI practices like intrusion protection (IPS) and intrusion detection (IDS) are coupled with the off-site penetration test via a hardware box installed in the data center. Blending data storage protection and internally wrought security protocols makes for a seamless and manageable Ecommerce solution.

ShopVisible is an Atlana, GA based Ecommerce solution provider located @ 1095 Zonolite Road, 30306.

SEO Awesomeness: RightSize Online

DannieB — Mon, 05 Oct 2009 12:45:00 GMT

RightSize Online offers delicious weight loss smoothies designed to suppress appetite while providing a high level of nutrition to the healthy dieter. Thanks to ShopVisible ecommerce solution's search-friendly platform, RightSize has landed several #1 spots on Google for competitive key terms like "weight loss shakes" and "diet shakes."

The term "weight loss shakes" produces over 2,700,000 results on Google, making it difficult for those in the smoothie or weight loss industry to compete for the top spot. The term also has an average Cost per Click (CPC) rate of $2.62, meaning those merchants who want a chance at getting their webite to page one of Google would pay $2.62 every time a searcher clicked on their sponsored link.

With a search-optimized platform, RightSize has been able to reap the benefits of high-natural search rankings. In fact, many ShopVisible clients have been able to increase traffic to their storefront while reducing their expensive pay-per-click campaign with our platform.

Checkout RightSizeOnline.com today!

ShopVisible is an ecommerce solution based in Atlanta, GA.