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ShopVisible’s First Quarter Marked By Growth, Innovation

Marketing — Fri, 05 Apr 2013 12:56:00 GMT

TheLatinProducts.com Launches New Commerce Site

Marketing — Fri, 05 Apr 2013 10:33:00 GMT

Is Same Day Delivery The Next Big Thing?

Will Devlin — Tue, 26 Mar 2013 11:36:00 GMT

With news that Google began testing same day delivery services with a major retail player - Target - many retailers are wondering if this is the new mobile commerce. Should you be thinking about same day delivery in your business plan?

First, lets consider the reasons some consumers might choose to visit a store instead of order online:

Delayed Gratification

If there's an item you need today, a trip to the store is inevitable. At the moment, this is the fastest way to get a product in your hands.

Save on Shipping

Though many retailers offer free shipping at a certain order value threshold, if you're just shopping for a single item, shipping costs are often prohibitive.

Tactile Research

Many consumers still like to try things on, hold the product, or read the labels before purchasing.

Remember when Amazon Prime was introduced? Analysts and the general public were skeptical that people would be willing to pay the convenience fee upfront for a year's worth of two day delivery. We all know what happened next. Amazon Prime is a runaway success. Those same shoppers, used to paying a little extra for convenience, will be the shoppers that make same day shipping a success.

Many skeptics will point to the failure of dot-com services like Webvan as a reason same day delivery won't take off. But truthfully, the world is in a different place now than it was then. We're more connected, and we expect instant reactions and gratification. We're also addicted to being the first to discover - and broadcast our use of - the next big thing.

The reality is that if Google and Amazon are doing it, you can be certain that the major players in the retail space will follow shortly after. Retailers with large distribution channels or retail locations already in place will benefit the most, since they already have the infrastructure needed to make it a success. The costs of that infrastructure will be prohibitive to smaller businesses, but we predict there will be a rise in niche fulfullment providers that work with several retailers at once to provide those services.

Would you consider using same day delivery? We're interested to hear what dollar amount would be ideal to get you to use the service, so tell us in the comments below!

ShopVisible Publishes Influence & Impact Report

Marketing — Fri, 22 Mar 2013 12:39:00 GMT

MobileShopTalk : Mobile Payments Backed By Credit Cards? Not So Much

Marketing — Fri, 22 Mar 2013 12:37:00 GMT

The mobile payments space, especially around mobile wallets, continues to get interesting.

Two separate pieces of news today give yet another indication of the complexities of some of the aspects of mobile payments.

The CEO of Visa told an audience at the Barclays Emerging Payments Forum essentially that the credit company sees charging transaction fees to wallet operators as logical. This echoes the coming MasterCard fees being added to PayPal, according to eBay.

The second piece of news is even more interesting with the credit card backdrop.

It turns out that the majority (62%) of Web purchases are paid by credit card but mobile payments are at the other extreme.

Read more on MobileShopTalk.

eCommerce Bytes : Mobile Shoppers Use Alternative Payments

Marketing — Fri, 22 Mar 2013 12:34:00 GMT

More customers are arriving at ecommerce websites via mobile devices each day. Consumers seem to be more connected to the internet today, from all over, and performing all kinds of activities including shopping. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016.

The needs of these consumers have to be met by online sellers, lest they risk these consumers seeking a more mobile-friendly experience. Mobile commerce platform provider ShopVisible looked at some aspects of mobile shopping; among the topics they discussed was alternative payments.

Read more on eCommerce Bytes.

Pymnts.com : ShopVisible Publishes Influence & Impact Report

Marketing — Fri, 22 Mar 2013 12:32:00 GMT

ShopVisible, the leader in agile commerce solutions, today announced the initial release of the Influence & Impact Report, a quarterly index report that outlines dozens of key e-commerce trends and findings drawn from the company’s extensive database of e-commerce transactions across multiple channels. The ShopVisible database includes a cross-section of retailers, brands and manufacturers in product categories ranging from consumer electronics, apparel, cosmetics, home furnishings and office supplies to business-to-business sellers in medical research, health care, industrial electronics and more.

Read more on Pymnts.com.

Advancing Your SEO: Best Practices For Better Search Results

Marketing — Tue, 19 Mar 2013 11:56:00 GMT

Over the past few years, the opportunity and scope of optimizing for search on the web has increased dramatically. While there is no silver bullet to achieving higher rankings, the way that you manage your site, your content, and your inbound links can all make an impact on your results and, ultimately, how easy or hard it is for shoppers to find you!

Join our ecommerce expert, Will Devlin, on Thursday, March 21st at 2:00 PM EST as he walks you through the three pillars of search: content, architecture, and inbound links and gives tips and lessons learned on how to achieve better search rankings for your business.

Register here.

2013 World Alliance Conference Keynotes Top National Business Leaders

Marketing — Tue, 12 Mar 2013 13:18:00 GMT

National retail leaders and the major brands of Home Depot, Nintendo, Lego, and Ghirardelli are registered for the 2013 Retail Merchandising & Marketing Conference to be held on April 27-30 in Scottsdale, Arizona. Representatives from 13 countries as far away as Russia will attend the international conference, to be hosted by the newly-rebranded World Alliance for Retail Excellence & Standards, formerly NARMS International.

The theme for the upcoming conference is "Learn. Change. Grow." A six-person informative panel will provide guidance and insights on topics ranging from creating an ecosystem that expands connections to customers to the development of customer-centric products to executing contact strategy and using creativity to craft powerful brand reputations will be part of the panel discussion. Featured panelists include Sean Cook, CEO of ShopVisible; Eric Holtzclaw, CEO and Founder of Laddering Works; Jennifer Kwiatkowski, Director of Circulation and Analytics for Plow and Hearth; Dave McMullen, Partner/Strategic Planner for redpepper; Florian Vollmer, Senior VP of Design and Principal at InReality; and Lisa Calhoun, CEO of Write2Market.

Read more on The Wall Street Journal's MarketWatch.

Online Retailing: 2012-13 E-commerce Award Winners Announced

Marketing — Tue, 12 Mar 2013 10:36:00 GMT