Catch This? Best of the Week, March 28th - April 1st

Lauren Smith — Fri, 01 Apr 2011 08:56:00 GMT

Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.

Moms Love Smartphones
53% of moms say they purchased a smartphone directly as a result of becoming a mom. A staggering 68% of moms use their smartphone when shopping.

How The Pros Measure Social Media Marketing Success
Experts from JWT, 360i, and Digitaria explain why collecting a lot of Facebook “likes” must have an end goal.

Is Your Site Too Flashy?
With the significant increase in mobile shopping, it’s time for retailers to consider abandoning Flash-based websites.

Fifty Percent of Shoppers Consult Mobile Phones for Purchasing
A survey of 1800 mobile phone users revealed that at least 50% of them use the phone for mobile shopping, whether it be purchasing, price comparison, or search.

What Retailers Need To Know About E-Couponing
Learn how to increase sales, website traffic and customer retention by offering e-coupons on your ecommerce site.

The Rules of Social Media Engagement
Brian Solis gives best practices for engaging in social media - from finding your brand’s voice to practicing self-restraint.

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Catch This? Best of the Week, March 28th - April 1st