Marketing Consulting
Targeting customers has always been expensive. Thankfully, the Internet has made it easier, less costly and more effective. With ShopVisible powering your website, your online storefront can be your most powerful marketing tool.

Targeting customers has always been expensive. Thankfully, the Internet has made it easier, less costly and more effective. With ShopVisible powering your website, your online storefront can be your most powerful marketing tool.

Innovative new marketing techniques such as SMS campaigns, automatic emails based on analytic data and subscription capabilities provide a unique experience for individual customers. With SMS campaigns, customers are greeted with a text message that can contain promotional material on your products. Web-links can be sent directly to phones allowing for immediate purchases from phone browsers. Your store will be optimized for phone browsers, allowing the phone buying experience to be comparable to the online buying experience. This will help increase conversion rates and allow you to instantly reach customers, regardless of their location.

Automatic e-mails can be sent regularly to customers. For example, for refillable products, e-mails can be sent to every customer who might need a refill at a certain time. This added customer service will help sustain relationships between you and your customers. E-mail templates will simplify the process of direct marketing and decrease your costs.

RSS feeds make it easier to post the latest news while an FAQ database provides customers with quick answers. The built-in blog tool automatically pushes blog content to all of the major blogging networks, increasing the number of readers and inbound links. Also, allow your customers to write their own testimonials and reviews to help shine a different light on your products.

Product comparison sites offer customers an easy differentiation between your products and those of competitors. ShopVisible is outfitted with quick and easy tools to put your entire inventory on multiple comparison sites. To increase visibility of your products, you can also push out your inventory to Craigslist, Amazon or Ebay.

Detailed analytics help track customer behavior of site interaction, purchases and referring URLs. With this information you can ensure that your website is attracting your target audience. This data also allows you to guarantee that your ad dollars are improving your sales. Compare your conversion rate of visitors to buyers to see which pay-per-click campaigns are benefitting your company. Also, the built-in SEO Digger allows you to see your natural search rankings on Google and MSN. Reports such as “Repeat Purchases” direct you to valued customers. Plus, with ShopVisible you can customize reports to your liking and export all data to excel.

Contact us now so we can give you a full demonstration!
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