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ShopVisible Email Marketing

Email marketing has proven an essential component to upselling clients and increasing overall ROI. What many ecommerce providers don’t tell you is that the most successful email marketing campaigns are the ones that are tested. When business owners can learn what kinds of emails should be sent to what segments of their clientele at what times, they can tweak their campaigns accordingly to maximize sales.

Because ShopVisible is an all-in-one integrated solution, our platform is built to provide clients with all the appropriate data to test, analyze, and execute the best email marketing campaigns for businesses.

ShopVisible’s new email tracking system can:

• 1. List the request date, scheduled date and completion date of an email blast.
• 2. Breakdown the total number of emails blasted by success to reach inbox, failure to reach inbox, duplicates and opt outs.
• 3. Show the number of emails opened by subscribers and the number of visits to a site accordingly.
• 4. Reveal the total number of orders and the dollar value of those orders from customers who made a purchase on a site after opening an email. Pinpointing customers who spend the most on products can help online merchants focus on a plan to keep those valuable customers coming back.

In addition to the vital data we offer our clients, ShopVisible’s email marketing program surpasses the competition thanks to our top-notch deliverability rates. In the past, online merchants who would seek the benefits of proper email marketing had to pay for third party email marketing companies to set up their campaigns, adding costs and extra applications to their ecommerce business. With ShopVisible, high quality email marketing comes baked into our all-in-one ecommerce platform, reducing expenses and eliminating superfluous software for our clients.

Recently, ShopVisible’s testing capabilities and email features have further been improved. Now, sending emails successfully has never been easier.

• 1. Advanced testing and analysis: After testing an email blast, receive data detailing any specific problems and supplying information needed to correct problems. (i.e. an email sent to a subscriber’s junk mail box was due to an html error within the content of the email. Correct the html code and the email will successfully reach the inbox next time.)
• 2. Optional Re-Run Settings: Choose to automatically resend emails every week, month, or year.
• 3. List Creation: Create email lists either manually or automatically by searching through order reports and specifying information for a group (i.e. automatically create a list for all customers who made a purchase with an American Express Card.)
• 4. Email Screen Grabs: View how emails appear on different email systems such as Gmail, AOL, or Yahoo email.

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