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URL Clarity: ShopVisible making Life Easier for the Online Customer
By JVM
10/22/2008 10:48:00 AM
Have you ever sought out an item online, successfully located it, planned on purchasing it, and then forgotten where you originally found it?

The other day my mother had a birthday. She had recently finished renovating her living room so I thought that it would be a great idea to buy her a new lounge chair. I checked out Rooms To Go online. This furniture purveyor had a lot to offer...including URL confusion.

I browsed the website and found a Beachside Khaki Chair. I liked the look but was unsure if my mom would approve of the color scheme's matching coordination with her new paint job. I jotted down the URL to pass along to her:

www.roomstogo.com/index.cfm?fuseaction=showitem&ipac_id=12738

(Please keep in my mind that my 60 year old mother is no Bill Gates when it comes to web navigation...)

Since there is a Rooms To Go present here in Atlanta, I decided that maybe mom would be able to visit the store to view the chair. I then thought: "What if I want to save her a trip to the brick and mortar store? Wouldn't it be easier for her to remain home and browse selections?"

After giving her the above confusing URL and waiting on the phone while she slowly yet gracefully sojourned to her destination site, she said: "you know, I cannot find this chair you speak of... Some 404 error page keeps popping up. I hate computers!"

"Mom. Don't blame the computer; blame the URL. Blame Rooms to Go," I replied. I then rehtought the birthday gift buying process which I was attempting to enable my mother with. I recalled seeing another site on the web while I looked for "Atlanta teak (one of ma's favorites types) furniture." AuthenTeak, a ShopVisible powered Atlanta furniture provider, utilized clean and simple URLs. This online storefront popped up at the top on Google's listing.

For a chair similar to that from Rooms To Go, AuthenTeak showed a listing for a "Gloster Plantation Deep Seating Spring Rocker." The neat and tidy URL was:

http://www.authenteak.com/swivel-rocking-and-spring-rocking-chairs/gloster-plantation-deep-seating-spring-rocker.asp

As both you and my mother can see, the URL states the name, style, and brand all in one place. Let us again try and see what Rooms To Go offered up:

www.roomstogo.com/index.cfm?fuseaction=showitem&ipac_id=12738

The latter URL was complicated and jumbled, filled with caps, letters and numbers. When I sent my mother the AuthenTeak link, she almost already knew what she was looking for going off the URL alone. She exclaimed, "I love it already. Deep seating, swivel rocking, and located here in Atlanta. How easy!"

Shopvisible's seamless integration and user-friendly SEO content construction made for an overall agreeable shopping venture. For a glimpse into SEO powered retailers, look at all of the ShopVisible merchants.

They have been making URLs and mothers seeking easy web navigation happy for years.

ShopVisible is an Atlanta based ecommerce solution provider. Equipped with Google Checkout Integration and more, ShopVisible utilizes ecommerce state of the line technology, SEO tactics and SEM in order to incorporate efficiently fluid ecommerce processes.

For more ShopVisible blog entries:

www.shopvisible.blogspot.com
www.shopvisible.wordpress.com






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Tags: shopvisible, url, seo, ecommerce, authenteak, marketing, google
Categories: SEO, User Generated Content, Commerce Insights Blog
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