The Challenge: Our site worked but no one could find us...

Since 1999, PC Scrubs, LLC has been serving the uniform and nursing apparel needs of individual healthcare professionals. PCScrubs.com offers uniforms, footwear and accessories in a wide range of name brands, styles and colors.

PC Scrubs had a fully functional website, but it was virtually invisible, because they were not showing up anywhere in the top 20 pages of any natural search results. As a result, they were spending their entire online marketing budget on costly pay-per-click keyword campaigns and effectively buying customer traffic. This was squeezing out all the profits, so something had to change.

Realizing that the existing ecommerce solution would not work to enable them to grow their business online, PCScrubs turned to ShopVisible with some specific requirements that had to be met if they were to succeed. They needed to be able to:

• ”Count on high performing natural search results”
• "Provide our customers with flexible purchasing methods”
• "Update and maintain our site easily and flexibly”

Solution 

ShopVisible provided a comprehensive ecommerce solution that met all of PC Scrubs’ requirements and hand an immediate impact on the business. Natural search rankings are through the roof and online sales are at record highs. The platform allows PC Scrubs to update the site as frequently as they like, and now they even have routine new promotions and email campaigns that is driving repeat purchase and loyalty as never before.

Results

Since launching their ShopVisible powered site, PC Scrubs online revenues have increased over 300% and they are showing up in Page 1 natural search results for many of the brands and keywords.