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ShopVisible : Social Commerce Enables Retailers to Sell Directly Within Facebook
By Marketing
1/18/2011 1:55:00 PM  

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Categories: social media, Press Releases, Social Commerce
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The Facebook Like Button's Effect In Ecommerce
By Lauren Smith
12/3/2010 1:14:00 PM  

The recent introduction of the Facebook "Like" button to over 50,000 websites is quickly changing the way many customers approach their online purchases. No longer do customers solely depend on word of mouth or expert product reviews from publications such as Consumer Reports. Instead, they can instantly see purchases and reviews from people in their social network. By adopting the “Like” button technology on their websites, retailers have the capability to reach a broader audience than ever before.

Consumers can make a purchase online and click the “Like” button to share the item they just purchased on Facebook. Not only are they showing what they purchased, but they’re also creating a personal endorsement. According to a recent Nielsen study, ninety percent of customers are most likely to trust a review from someone they know. Instead of depending on other customers to make purchases and write a review, customers can instantly be introduced to a new retailer or product through their social network.

While the “Like” option is a great resource for consumers, it is extremely powerful for retailers. By allowing customers to connect with their Facebook account, retailers can gain access to valuable information from Facebook’s Open Graph platform. By using a consumer’s public interests and information, a website can be instantly customized to suit individual users. For example, if John lists skiing as an interest, then visits a sporting goods website through Facebook, that retailer can use the real time data to create a shopping experience unique to John. The front page can show the latest ski wear, popular gear purchases among others with the same interest, and the highest reviews. In his presentation at the Digital Consumer Marketing Summit in Atlanta, Loran McDonald of Silverpop stressed the importance of providing guidance. With so many stores, products, and options, the majority of consumers are seeking a bit of guidance. It’s critical that you as a retailer step in and provide sincere help to your customer. What does this add up to? More conversions.

Maintaining your brand’s presence on Facebook is a must. The opportunity to create a large following of consumers that are loyal to your brand can’t be dismissed. By allowing customers to “like” your brand, “like” individual product pages on your site, and share reviews and purchases with their network gives you an unlimited audience. With this capability, even small retailers without large advertising budgets can increase their visibility and revenue. Using Facebook interests as a starting point, ecommerce retailers can create personalized shopping experiences that brick and mortar stores simply can’t provide.

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Categories: SEO, social media, Commerce Insights Blog, Social Commerce
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Key Take-Aways From Social Media Atlanta: 5 Tips for Social Media
By Lauren Smith
11/15/2010 8:41:00 AM  

It’s Social Media Atlanta week and the ShopVisible team attended several panel discussions including “Social Media for Start-Ups,” “Social, Viral, and Experiential is the New Boom Boom Pow of Marketing,” and “Social Media Innovations.” We came away with some great information about social media strategies for ecommerce companies.

With worldwide broadband access increasing from 55 to 90% in 2012 and over 1.7 billion internet users worldwide, there’s no denying the importance of an ecommerce strategy. How do you best reach those users and potential customers?

Social media presence is no longer optional, its a necessity. Yvette Evans, director of business development at Vitrue, notes that the average time spent on social media sites increased 82% from 2008 to 2009. Facebook and Twitter are easy and affordable ways to reach a captive audience. The key to success and measurable increases in sales is to build relationships with your fans and encourage loyalty by keeping them active. What are the five important things should you consider when building your social media campaign?

(1) Improve Customer Service

Think of social media as another avenue for customer service. Respond to tweets and posts that have complaints, suggestions, or compliments. Listen to what consumers are saying and respond accordingly. Your customers will appreciate the individual attention and remember it the next time they purchase.

(2) Leverage Your Social Network

Build personal relationships with influential followers. Seek out consumers that have a large social media following and take the time to get to know them. Offer a giveaway on their blog, or an exclusive discount code they can give their readers. You’ll reach a new audience and potential customers you did not have access to previously.

(3) Create Content

Keep your content fresh and up to date. Nicole Jayne, Social Media Manager for Scoutmob, stresses the importance of identifying your voice and keeping it authentic to your brand. Once you’ve found it, produce relevant and compelling content often to keep consumers engaged.

(4) Offer Incentives

Run promotions, contests, discounts, and ads on Facebook. Consumers will share deals with their friends and expand your advertising reach exponentially at little cost to you. According to a study by BBDO, 82% of Facebook users say that businesses could improve their page by adding more deals and coupons. Listen to the people, leverage opportunities during slow periods and holidays to increase sales.

(5) Give Your Customer A Voice

Add customer reviews to your site. Dean Trevelino of Trevelino Keller notes that 72% of people trust peer reviews and only fourteen percent trust traditional advertising methods. Not only do these reviews give new customers guidance when purchasing, but they naturally increase your SEO by providing fresh content to your site on a frequent basis.

What can we expect to see in 2011? The panelists focused a great deal on the opportunities brought about by mobile devices. With the explosive adoption of smartphone and tablet use, consumers will do a large portion of their shopping with these mobile devices. Implementing a mobile solution like ShopVisible’s Mobile Commerce solutions ensures that your customer stays connected to your site, wherever they’re searching.

Additionally, panelists discussed social media innovations in the form of twitter payments, targeted coupon offers through Facebook, and blog search engines. With the ability to reach 500 million consumers on Facebook and 145 million consumers on Twitter, this is an exciting time for social media. Retailers and brands should join the conversation.

ShopVisible believes the time of tacitly sitting on the sideline has passed. You have to get in the conversation, and begin to engage customers in ways that will end up providing a great return on investment - returns on your dollars, and your customers' time spent.

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Tags: Social Media, Social Commerce, Social Media Atlanta, Scoutmob, Ecommerce, ShopVisible
Categories: Ecommerce, Marketing, social media, Commerce Insights Blog
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