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Mashable : 5 Tips to Close a Sale on Facebook
By marketing@shopvisible.com
4/29/2011 9:06:00 AM  
Social ecommerce is becoming more and more important on networks like Facebook. More than another “new frontier,” it is attracting innovative marketers that are taking advantage of new technologies and responding to their consumers. Read more at Mashable

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Luxury Daily : Swarovski Debuts First Fragrance with Facebook, Email Push
By Marketing
4/14/2011 1:55:00 PM  
Swarovski has released its “Aura” fragrance via a dedicated section of its Facebook page. The Swarovski Aura email newsletter has click-through capability that directs consumers to the Aura by Swarovski Web site at http://www.swarovskibeauty.com. “Facebook and enewsletters are a great way to personally communicate product launches and events to your core audience and keep them engaged with your brand,” said Sean Cook, CEO of ShopVisible, Atlanta. Read more at Luxury Daily

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Catch This? Best of the Week, March 28th - April 1st
By Lauren Smith
4/1/2011 8:56:00 AM  

Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.

Moms Love Smartphones
53% of moms say they purchased a smartphone directly as a result of becoming a mom. A staggering 68% of moms use their smartphone when shopping.

How The Pros Measure Social Media Marketing Success
Experts from JWT, 360i, and Digitaria explain why collecting a lot of Facebook “likes” must have an end goal.

Is Your Site Too Flashy?
With the significant increase in mobile shopping, it’s time for retailers to consider abandoning Flash-based websites.

Fifty Percent of Shoppers Consult Mobile Phones for Purchasing
A survey of 1800 mobile phone users revealed that at least 50% of them use the phone for mobile shopping, whether it be purchasing, price comparison, or search.

What Retailers Need To Know About E-Couponing
Learn how to increase sales, website traffic and customer retention by offering e-coupons on your ecommerce site.

The Rules of Social Media Engagement
Brian Solis gives best practices for engaging in social media - from finding your brand’s voice to practicing self-restraint.

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Categories: Mobile Commerce, Commerce Insights Blog, Social Commerce, Catch This?
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ShopVisible Social Commerce Platform - Three Reasons We're Different
By Lauren Smith
3/30/2011 9:31:00 AM  
We’re inventing a brand new category of ecommerce. We officially launched the ShopVisible Social Commerce platform in December 2010 and have already released a round of enhancements to what we know is a major contender in the ecommerce market. While there are several social commerce applications and widgets on the market, we believe that we have created the most robust and comprehensive offering available. Want to know what makes our social commerce platform so great?

1. ShopVisible Social Commerce is ShopVisible Ecommerce, Within Facebook.

We didn’t set out to build a “light” version of our highly rated, enterprise level, on-demand ecommerce platform. We set the bar high because we felt our merchants deserve and require the same quality of robust ecommerce features they’re used to seeing in their main sites. We’ve created an enterprise level on-demand ecommerce platform with all the functionality built specifically to drive conversions in Facebook. ShopVisible Social Commerce clients enjoy the same tools for Facebook that multi million dollar companies use on their sites daily.

2. ShopVisible’s Social Commerce Platform Enables Viral Marketing

It’s not enough to simply throw a shopping cart on Facebook. Anyone can do that, and we don’t think that’s enough. We’ve built the functionality and challenge retailers to create shopping experiences that are relevant and unique to Facebook. Our Social Commerce platform allows marketing teams to create promotions, events, and experiences that not only deliver a measurable ROI - but give their customers a reason to shop there by harnessing the environment Facebook’s created. It’s about liking, sharing with friends, and checking in. We’ve enabled exciting features like a virtual check in, creating affiliate fans, and VIP product access that make your messages, ideas, campaigns, and products go viral.

3. ShopVisible Social Commerce Yields Measurable ROI

The way we look at it, throwing a promotion on Facebook is the modern day equivalent to putting a sale flier under the windshield wipers of 1000 cars in a parking lot, crossing your fingers, and hoping for the best. (Albeit Facebook is much easier on the environment). While you might be able to gauge success by how many new customers came in, you wouldn’t be able to tell the how and why or define the who. The ShopVisible Social Commerce platform allows you to answer the “what’s the sweet spot” in marketing. Did more fans respond to a promotion posted at 10AM Tuesday, or do you get better results if you post at 5PM on a Friday? Did people purchase a higher dollar cart with a 10% promotion versus a 20% promotion? What age group, demographic, or geographic area shared your new product announcement the most? Would hosting an in-store event based on that new product launch make sense? The ShopVisible Social Commerce platform delivers a rich analytics suite with over 65 canned reports to give you answers to these questions. If those reports aren’t enough, we give you the tools to create any
ad hoc report needed.

We recognize that Facebook Commerce is a new and exciting category, and in turn, one that scares merchants or retailers who aren’t sure how to get started. That’s why the ShopVisible Social Commerce platform can easily stand alone or integrate with legacy ecommerce and any third party system that you require. Our goal is to empower retailers and marketers to create experiences for their fans in Facebook that engage customers that might never reach their main site.

If you’re interested in learning more about the ShopVisible Social Commerce platform, and how we’re different from the other solutions out there, please fill out our contact form. We would love to speak with you.

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Orange County Business Journal : Incipios New Friends
By Marketing
3/27/2011 2:34:00 PM  

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Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
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MultiChannel Merchant: 38% of all eCommerce Site Visits Came From Mobile
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Retail Online Integration: Site Improvement Tips to Increase Conversions
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ShopVisible Releases Mid-year Influence & Impact Report
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Internet Retailer: Retail Chain Offers B2B Sales on its First eCommerce Site
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ATWOODS Ranch and Home Stores Launches eCommerce Site, Powered by ShopVisible
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APICS Magazine: Gearing Up for Omnichannel Commerce
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