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Social ecommerce is becoming more and more important on networks like Facebook. More than another “new frontier,” it is attracting innovative marketers that are taking advantage of new technologies and responding to their consumers. Read more at Mashable.
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Swarovski has released its “Aura” fragrance via a dedicated section of its Facebook page. The Swarovski Aura email newsletter has click-through capability that directs consumers to the Aura by Swarovski Web site at http://www.swarovskibeauty.com. “Facebook and enewsletters are a great way to personally communicate product launches and events to your core audience and keep them engaged with your brand,” said Sean Cook, CEO of ShopVisible, Atlanta. Read more at Luxury Daily.
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 Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.
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 We’re inventing a brand new category of ecommerce. We officially launched the ShopVisible Social Commerce platform in December 2010 and have already released a round of enhancements to what we know is a major contender in the ecommerce market. While there are several social commerce applications and widgets on the market, we believe that we have created the most robust and comprehensive offering available. Want to know what makes our social commerce platform so great?1. ShopVisible Social Commerce is ShopVisible Ecommerce, Within Facebook. We didn’t set out to build a “light” version of our highly rated, enterprise level, on-demand ecommerce platform. We set the bar high because we felt our merchants deserve and require the same quality of robust ecommerce features they’re used to seeing in their main sites. We’ve created an enterprise level on-demand ecommerce platform with all the functionality built specifically to drive conversions in Facebook. ShopVisible Social Commerce clients enjoy the same tools for Facebook that multi million dollar companies use on their sites daily. 2. ShopVisible’s Social Commerce Platform Enables Viral MarketingIt’s not enough to simply throw a shopping cart on Facebook. Anyone can do that, and we don’t think that’s enough. We’ve built the functionality and challenge retailers to create shopping experiences that are relevant and unique to Facebook. Our Social Commerce platform allows marketing teams to create promotions, events, and experiences that not only deliver a measurable ROI - but give their customers a reason to shop there by harnessing the environment Facebook’s created. It’s about liking, sharing with friends, and checking in. We’ve enabled exciting features like a virtual check in, creating affiliate fans, and VIP product access that make your messages, ideas, campaigns, and products go viral. 3. ShopVisible Social Commerce Yields Measurable ROIThe way we look at it, throwing a promotion on Facebook is the modern day equivalent to putting a sale flier under the windshield wipers of 1000 cars in a parking lot, crossing your fingers, and hoping for the best. (Albeit Facebook is much easier on the environment). While you might be able to gauge success by how many new customers came in, you wouldn’t be able to tell the how and why or define the who. The ShopVisible Social Commerce platform allows you to answer the “what’s the sweet spot” in marketing. Did more fans respond to a promotion posted at 10AM Tuesday, or do you get better results if you post at 5PM on a Friday? Did people purchase a higher dollar cart with a 10% promotion versus a 20% promotion? What age group, demographic, or geographic area shared your new product announcement the most? Would hosting an in-store event based on that new product launch make sense? The ShopVisible Social Commerce platform delivers a rich analytics suite with over 65 canned reports to give you answers to these questions. If those reports aren’t enough, we give you the tools to create any ad hoc report needed.We recognize that Facebook Commerce is a new and exciting category, and in turn, one that scares merchants or retailers who aren’t sure how to get started. That’s why the ShopVisible Social Commerce platform can easily stand alone or integrate with legacy ecommerce and any third party system that you require. Our goal is to empower retailers and marketers to create experiences for their fans in Facebook that engage customers that might never reach their main site. If you’re interested in learning more about the ShopVisible Social Commerce platform, and how we’re different from the other solutions out there, please fill out our contact form. We would love to speak with you.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.
Social Media Creates Brand Advocates
Marketing Charts shares statistics on the ever pressing need to reach out to your customers on social media. Surprising highlight: 67% of those who made a complaint took some action to remove their negative posting after being contacted by the retailer.
The Retail Store of the Future
The Street examines the evolution of retail stores and their future role in commerce now that consumers flock online for purchases.
Six Trends To Help You Avoid the Race To The Bottom
Kevin Kelly of Wired Magazine spoke about six ways to help businesses compete and stay relevant during an era of consumer wallet tightening at Innovate 11 this week.
Organic Search Proves More Fruitful Than Paid Ads
Business News Daily presents findings by research firm User Centric on paid versus organic search results. On average, ads were viewed only 21% of the time while organic results were viewed 100%. Bottom line? SEO and your organic search position are more important than ever.
One Man's Spam Is Another's Good Result: Google's New Approach To Spam
Search Engine Watch covers Google’s announcement that they will now allow users to block sites they don’t want to see in their results, providing a personalized search experience.
41% of iPhone Users Are Making Purchases Via The Device
Luxury Daily’s study finds that over half of smartphone owners use their device while shopping, and they’re not just comparison shopping.
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We asked readers in the industry to share details on their Facebook ecommerce experiences. Here's what we heard back. Read more at Business Insider.
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Companies experienced in social interactions are now hungry to deliver real value from those efforts. One emerging trend is to take advantage of the channel's sales potential. Social commerce is emerging as a real ROI generator for companies that get it right. Read more at 1 to 1 Media.
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On Tuesday, ShopVisible launched a new ecommerce platform for Facebook that allows retailers to sell products to consumers without requiring them to leave the world’s most popular social network. Read more at Website Magazine.
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