The recent introduction of the Facebook "Like" button to over 50,000 websites is quickly changing the way many customers approach their online purchases. No longer do customers solely depend on word of mouth or expert product reviews from publications such as Consumer Reports. Instead, they can instantly see purchases and reviews from people in their social network. By adopting the “Like” button technology on their websites, retailers have the capability to reach a broader audience than ever before. Consumers can make a purchase online and click the “Like” button to share the item they just purchased on Facebook. Not only are they showing what they purchased, but they’re also creating a personal endorsement. According to a recent Nielsen study, ninety percent of customers are most likely to trust a review from someone they know. Instead of depending on other customers to make purchases and write a review, customers can instantly be introduced to a new retailer or product through their social network. While the “Like” option is a great resource for consumers, it is extremely powerful for retailers. By allowing customers to connect with their Facebook account, retailers can gain access to valuable information from Facebook’s Open Graph platform. By using a consumer’s public interests and information, a website can be instantly customized to suit individual users. For example, if John lists skiing as an interest, then visits a sporting goods website through Facebook, that retailer can use the real time data to create a shopping experience unique to John. The front page can show the latest ski wear, popular gear purchases among others with the same interest, and the highest reviews. In his presentation at the Digital Consumer Marketing Summit in Atlanta, Loran McDonald of Silverpop stressed the importance of providing guidance. With so many stores, products, and options, the majority of consumers are seeking a bit of guidance. It’s critical that you as a retailer step in and provide sincere help to your customer. What does this add up to? More conversions. Maintaining your brand’s presence on Facebook is a must. The opportunity to create a large following of consumers that are loyal to your brand can’t be dismissed. By allowing customers to “like” your brand, “like” individual product pages on your site, and share reviews and purchases with their network gives you an unlimited audience. With this capability, even small retailers without large advertising budgets can increase their visibility and revenue. Using Facebook interests as a starting point, ecommerce retailers can create personalized shopping experiences that brick and mortar stores simply can’t provide.
Last week I attended a seminar hosted by Google entitled
“Engaging the Connected Consumer with Mobile”. Elliot Nix, who conducted the
session, shared some insightful tips for meeting the emerging mobile phenomenon
It’s undeniable that 2010 has been a transformative year for
mobile. The spike in acquisitions of mobile advertising companies, like that of
Admob by Google, suggests that mobile is a trend to be reckoned with.
Additionally, the explosion of new devices and their rapid adoption into
mainstream use in 2010 simply strengthens the case for investing into a mobile
campaign. Currently, 10-17% of traffic is of mobile origin but it is projected
that by 2013 over 50% of site traffic will come from a mobile device.
Since 2008, there has been a 500% increase in
mobile search. The numbers are pretty compelling; so what should you consider
when thinking about going mobile?
Should I create an app or a mobile site?
As technology advances and we enjoy quicker load times the
app becomes less relevant. Why? Apps were created in large part due to the
lengthy browser load times available with the EDGE and first generation mobile
technology. And while apps are undeniably an important step in the
transformation of mobile use there will likely be a transition to the browser
for search as we move beyond 4G speed.
How do I make a site ‘mobile optimized’?
First things first; look at how your site currently loads
onto all the major mobile devices. Do
you like what you see? What behaviors do you want your consumers to engage in
by looking at your site on a mobile phone? How can you make it easy for them to
Create a site that is simple and intuitive to navigate.
Don’t make them think hard on how to purchase something or find the nearest
Consider what you are selling and
how to make your site relevant to both the product and the user. Perhaps your
product isn’t appropriate to sell on a mobile device, but would a user like to
research what you are selling? Make it easy for the consumer to get what they
want out of your site. Create a site that is useful for a mobile device; think
of the user first.
ShopVisible proudly announces that two of our ecommerce clients were honored in Internet Retailer Hot 100 Retail Websites 2010. This prestigious accolade is designed to showcase the best and brightest in the field of online retail. Internet Retailer sorts through an enormous amount of websites, submitted by readers, editors and industry experts each year to come up with the industry's best and brightest. In ShopVisible's case, we captured two of the highly coveted spots with Case-Mate and Bambeco, two progressively innovative pioneers online.
The Internet Retailer Hot 100 celebrates how "etailers responded to the recession with a burst of creativity" and identifies ten aspects of positive online commerce making ecommerce excel in spite of the economic downturn. ShopVisible clients
Case-Mate and Bambeco are making waves online by:
(1) Connecting with customers
(2) Going mobile
(3) Becoming expert sources for online retail
(4) Making navigation more useful
(5) Personalizing the online experience for shoppers
(6) Making tough purchases easy
(7) Selling themselves
(8) Creating a sense of online urgency
(9) Connecting the site and the store
(10) Playing the value card
Case-Mate excels online for functionality, aesthetics and online selling prowess. Their inherent SEO driven platform provided by
ShopVisible enables them to focus on driving sales, integrating into selling channels and thinking creatively as their ecommerce provider manages inventory, search and back-end business processes.
Bambeco is touching upon what is desirable in the market. Their eco-friendly online presence has helped them find a niche in the green retail and luxury home and decor spaces. Innovative and perceptive web marketing has helped enable Bambeco to sell creatively and with the help of
ShopVisible, sell widely in an array of channels and online shopping marketplaces.
ShopVisible is so proud of our ecommerce family of clients, staff, developers and marketers. As we grow our brand we help push our etailing clients to the top of search positioning on the web. By being seen in all places online where shoppers are looking, vendors like Case-Mate and Bambeco can flourish.
Have you been looking for
bamboo or faux wood blinds? Are you remodeling your home? Do you want to enhance your current window treatments with reasonably priced and aesthetically sound discount window fixtures? Well look no further than ShopVisible's latest Ecommerce implementation, www.paylessdecor.com, a local expert in providing quality and affordable blinds, shades and curtains. Payless Decor has long been selling their premium, designer and signature series window treatments but now, with the help of ShopVisible's Ecommerce solution, they are seeing better organic search results than ever before. Look at the below terms for which Payless Decor (seen recently in Ecommerce print and e-periodical, Internet Retailer) is showing up for in the realm of natural search; their free search positioning is stellar, with numerous page 1, position 1 results:
discount roller shades
discount bamboo shades
bamboo mini blinds
horizontal wood blinds
bamboo window covering
discounted window shades
discount roller shade
payless decor com
1 2 premium
ShopVisible is proud to add another innovative addition to its Ecommerce family. Welcome Payless! ShopVisible is a PCI compliant, Atlanta based Ecommerce and SEO technology firm, specializing in complex 3rd party shipping and accounting integrations.
ShopVisible Ecommerce Security team has been
undergoing its PCI level one assessment we have become quite familiar with the
late David Taylor via his prodigiously informative PCI Knowledge Base. The
Payment Card Industry and the online security community in general lost a true
scholar recently with the unexpected passing of fifty seven year old David
Taylor, formerly of Protegrity and Gartner.
Those familiar with online Ecommerce security and PCI
compliance have likely read posts from Taylor and heard him warmly and
simplistically address the often misunderstood and esoteric realm of online security
in his webinars. For online security laymen, Taylor provided a perspective that
was grounded in data security standards and payment protection. Companies without
large IT infrastructures and the human resources to undertake such projects as PCI
compliance looked to Taylor for instruction on proceeding with security compliance
and for definition of technical elements like File Integrity Monitoring,
Application Firewalls and Penetration Tests.
David Taylor was indeed an expert in a field incomprehensible
to many. In of his most recent posts from the
PCI Knowledge Base, Taylor delved
deep into Ecommerce security and organizational management as he addressed how
PCI compliance can coalesce with risk management policy to better protect
Ecommerce firms. His erudite approach to safeguarding online business was
transparent and honest and will be well received for years in the fields of security
compliance and online fraud prevention.