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5 Universal Tactics to help Increase Conversions
By ShopVisible Marketing
10/21/2014 10:42:00 AM  

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources, competitive offerings and product or service categories can all affect a shoppers’ willingness to buy.  Many of these factors you don’t control. But some of them you do.

Here are five universal tactics that can help you increase conversion.

Responsive Design

In an age where mobile represents up to 30% of a website’s traffic and, according to Google, 61% of mobile visitors move on to competitors’ sites after encountering a frustrating mobile browsing experience, optimizing conversion rates across each platform has become non-negotiable. Unfortunately on most retail sites, the process of trying to purchase something on a mobile device can be tedious and frustrating. Providing an optimized user experience has some serious upside – according to Case-Mate, an optimized experience across devices has reduced their cart abandonment rate by 35% below industry average

Learn more in the full article at Multichannel Merchant.  


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How To Get To Omnichannel…Fast
By ShopVisible Marketing
10/15/2014 2:52:00 PM  

As consumers, we’ve been experiencing omnichannel retail in our everyday lives.  Retailers know that today’s shopper uses all channels available to them, including multiple channels for a single purchase.  Consumers want to go online and quickly serve themselves, gleaning pricing, availability and delivery times from a retail website. Based on that information, they’ll place orders and choose how they want to receive them, with options such as direct shipping or in-store pickup.  With time and convenience being critical factors to customer satisfaction. 

To provide one personal real-world omnichannel example, I’ll share the experience of walking into Nordstrom’s. An associate there had the ability to look instantly to see whether a shirt I wanted was available in my size in the store, online or in another store. Then, upon finding the desired shirt, that associate placed an order to have the item shipped right to a Nordstrom’s of my choice, or even more conveniently, to my doorstep. We only need to have this experience once to realize, this is the way it is supposed to be. And each day our newest omnichannel experiences raises the bar higher.

Click here to read the full article at Retail Touchpoints. 


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Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
By ShopVisible Marketing
8/22/2014 1:54:00 PM  

Why this last season was the most memorable yet.

B2B and B2C companies all want the same thing: sales without any drama. However, there often isn't enough chemistry between consumers and their online experiences to drive conversions. As a result, organizations have to enhance their Internet marketing through strategies such as SEO and online advertising to get consumers under the influence to buy. And the results from this past season—the first half of 2014—are so good that they almost seem criminal.

Compared to the first two quarters of last year, overall Web traffic among ShopVisible's customers increased 9% in the first half of 2014, according to ShopVisible's “Influence and Impact” benchmarking report. Sixty-seven percent of this increased traffic came from new visitors to those sites—according to data from ShopVisible's more than 100 customers and Google Analytics—and 33% came from returning ones. But traffic wasn't the only thing that gave B2Bs and B2Cs a rush. While the average conversion rate for the first half of 2014 was 2%, the average order value was $141—a 24% increase compared to the first half of last year. Online order volume also grew 3%, and online revenue increased 18% versus the first two quarters of the previous year. In addition, there was a 20% increase in the total number of items sold.

Click here to check out the full original story and infographic on www.dmnews.com.


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MultiChannel Merchant: 38% of all eCommerce Site Visits Came From Mobile
By ShopVisible Marketing
8/18/2014 10:35:00 AM  

Ecommerce is going mobile: 38% of all ecommerce traffic during the first half of the year came from mobile devices and tablets, according to a report by ShopVisible.

ShopVisible said its customers saw an 18% overall increase in online revenue during the first half of the year, with a 42% increase alone in the month of June.

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.

Read the full story here.


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Retail Online Integration: Site Improvement Tips to Increase Conversions
By ShopVisible Marketing
8/11/2014 2:52:00 PM  

Are you doing everything you can to convert visitors into buyers on your e-commerce site? While there are dozens of ways to improve your user experience, below are a few suggestions that will have the greatest impact on your online business — from customer experience through to conversion:

1. Make it easy for visitors to find what they want. Since most visitors to your site are browsers, make sure your categories are clearly defined so that they guide people to what they need. Think about mapping your site's online experience to the physical experience in-store. If you can't visualize a similar online and physical experience, it might be time to take another look at your site taxonomy.

2. Reduce low-quality on-site searches with predictive search.Typically, 30 percent of visitors will use the search box on your website. Since most searchers likely know what they want, it's imperative to avoid misspellings and search mistakes by adding a predictive search feature to your site search.

3. Utilize product reviews (even the bad ones). Seventy percent of online shoppers look at product ratings and reviews before making a purchase decision. Fold reviews into your product pages, and showcase ratings in search/browse results. Consider providing incentives to customers as a means to increase the overall number of reviews on your site. After all, products with the highest number of reviews can increase conversion by 50 percent.

4. Provide detailed information about your products. A product page needs to provide in-depth information in a user-friendly format to facilitate a purchase. Consider using a tabbed structure for a cleaner look, and incorporate alternate images, zoom functionality and video to help users better visualize products.

This article first appeared on www.retailonlineintegration.com. Read the original story here.


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Epicor Completes Acquisition of ShopVisible
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ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
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ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
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Epicor to Acquire ShopVisible™
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5 Universal Tactics to help Increase Conversions
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Major Online Retailer Rebrands and Re-launches Responsive Design Site
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How To Get To Omnichannel…Fast
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ShopVisible Meets Growing Demands of Mid-Market B2B Sellers
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Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
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ShopVisible Expands Omnichannel User Experience
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