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Key Take-Aways From Social Media Atlanta: 5 Tips for Social Media
By Lauren Smith
11/15/2010 8:41:00 AM  

It’s Social Media Atlanta week and the ShopVisible team attended several panel discussions including “Social Media for Start-Ups,” “Social, Viral, and Experiential is the New Boom Boom Pow of Marketing,” and “Social Media Innovations.” We came away with some great information about social media strategies for ecommerce companies.

With worldwide broadband access increasing from 55 to 90% in 2012 and over 1.7 billion internet users worldwide, there’s no denying the importance of an ecommerce strategy. How do you best reach those users and potential customers?

Social media presence is no longer optional, its a necessity. Yvette Evans, director of business development at Vitrue, notes that the average time spent on social media sites increased 82% from 2008 to 2009. Facebook and Twitter are easy and affordable ways to reach a captive audience. The key to success and measurable increases in sales is to build relationships with your fans and encourage loyalty by keeping them active. What are the five important things should you consider when building your social media campaign?

(1) Improve Customer Service

Think of social media as another avenue for customer service. Respond to tweets and posts that have complaints, suggestions, or compliments. Listen to what consumers are saying and respond accordingly. Your customers will appreciate the individual attention and remember it the next time they purchase.

(2) Leverage Your Social Network

Build personal relationships with influential followers. Seek out consumers that have a large social media following and take the time to get to know them. Offer a giveaway on their blog, or an exclusive discount code they can give their readers. You’ll reach a new audience and potential customers you did not have access to previously.

(3) Create Content

Keep your content fresh and up to date. Nicole Jayne, Social Media Manager for Scoutmob, stresses the importance of identifying your voice and keeping it authentic to your brand. Once you’ve found it, produce relevant and compelling content often to keep consumers engaged.

(4) Offer Incentives

Run promotions, contests, discounts, and ads on Facebook. Consumers will share deals with their friends and expand your advertising reach exponentially at little cost to you. According to a study by BBDO, 82% of Facebook users say that businesses could improve their page by adding more deals and coupons. Listen to the people, leverage opportunities during slow periods and holidays to increase sales.

(5) Give Your Customer A Voice

Add customer reviews to your site. Dean Trevelino of Trevelino Keller notes that 72% of people trust peer reviews and only fourteen percent trust traditional advertising methods. Not only do these reviews give new customers guidance when purchasing, but they naturally increase your SEO by providing fresh content to your site on a frequent basis.

What can we expect to see in 2011? The panelists focused a great deal on the opportunities brought about by mobile devices. With the explosive adoption of smartphone and tablet use, consumers will do a large portion of their shopping with these mobile devices. Implementing a mobile solution like ShopVisible’s Mobile Commerce solutions ensures that your customer stays connected to your site, wherever they’re searching.

Additionally, panelists discussed social media innovations in the form of twitter payments, targeted coupon offers through Facebook, and blog search engines. With the ability to reach 500 million consumers on Facebook and 145 million consumers on Twitter, this is an exciting time for social media. Retailers and brands should join the conversation.

ShopVisible believes the time of tacitly sitting on the sideline has passed. You have to get in the conversation, and begin to engage customers in ways that will end up providing a great return on investment - returns on your dollars, and your customers' time spent.

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Tags: Social Media, Social Commerce, Social Media Atlanta, Scoutmob, Ecommerce, ShopVisible
Categories: Ecommerce, Marketing, social media, Commerce Insights Blog
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What to Consider Before Going Mobile
By Kendrick Woolford
10/25/2010 11:11:00 AM  

Last week I attended a seminar hosted by Google entitled “Engaging the Connected Consumer with Mobile”. Elliot Nix, who conducted the session, shared some insightful tips for meeting the emerging mobile phenomenon head on.

It’s undeniable that 2010 has been a transformative year for mobile. The spike in acquisitions of mobile advertising companies, like that of Admob by Google, suggests that mobile is a trend to be reckoned with. Additionally, the explosion of new devices and their rapid adoption into mainstream use in 2010 simply strengthens the case for investing into a mobile campaign. Currently, 10-17% of traffic is of mobile origin but it is projected that by 2013 over 50% of site traffic will come from a mobile device.  Since 2008, there has been a 500% increase in mobile search. The numbers are pretty compelling; so what should you consider when thinking about going mobile?

Should I create an app or a mobile site?

As technology advances and we enjoy quicker load times the app becomes less relevant. Why? Apps were created in large part due to the lengthy browser load times available with the EDGE and first generation mobile technology. And while apps are undeniably an important step in the transformation of mobile use there will likely be a transition to the browser for search as we move beyond 4G speed.

How do I make a site ‘mobile optimized’?

First things first; look at how your site currently loads onto all the major mobile devices.  Do you like what you see? What behaviors do you want your consumers to engage in by looking at your site on a mobile phone? How can you make it easy for them to do that?


Create a site that is simple and intuitive to navigate. Don’t make them think hard on how to purchase something or find the nearest store.  Consider what you are selling and how to make your site relevant to both the product and the user. Perhaps your product isn’t appropriate to sell on a mobile device, but would a user like to research what you are selling? Make it easy for the consumer to get what they want out of your site. Create a site that is useful for a mobile device; think of the user first.

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Categories: SEO, RSS, User Generated Content, PCI news, ecommerce news, Mobile Commerce, Ecommerce, Marketing, Commerce Insights Blog
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