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 Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. ShopVisible To Be Featured at Digital Atlanta's Technology ShowcaseCome here our own Kendrick Woolford speak at the 2011 Digital Atlanta Technology Showcase featuring the hottest tech companies in Georgia. We'll be presenting a case study of a legendary brand that's just started selling direct to consumer. The event will be held on November 8th at 10:00 AM, at 22Squared. For tickets, click here. For Early Shoppers, It's A WrapThink you've got until Black Friday to get shoppers' attention? Think again. This study in the Wall Street Journal finds that 39% of Americans have already started their holiday shopping, and many are finished. Four Out of Five Luxury Brands Now Have EcommerceWhile many luxury retailers came to the ecommerce game late, they've caught up quickly. Those that have shopping on their site nab 98% of all luxury ecommerce traffic. What's On Holiday Shoppers' Wishlists?Answer: quick cart totals, free shipping offers, and discount coupons, just to name a few. Social & Mobile App Shopping On The Rise
Gartner predicts that commerce through social & mobile applications will be responsible for 50% of all transactions by 2015.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. Shoppers In Australia Demand More Payment OptionsIf you're expanding internationally, consider exploring the payment options buyers in each country prefer. How Online Shoppers Plan To Spend This Holiday SeasonGreat statistics from NRF highlighting how shoppers plan to spend their money online this year. Some of the highlights? Almost half plan to do a portion of their shopping online, and plan to spend an average of $857.59. Following Brands On Twitter Increases Purchase IntentConstant Contact finds that people who follow brands on Twitter are more likely to recommend your brand to others and purchase from you. Back In Stock Emails Bring Huge ConversionsDo you let customers know an item they want is back in stock? Study finds alert emails generate 22% conversion rate. Self-Gifting On The Rise
Eager to strike a deal while it's hot, this survey finds that shoppers plan to treat themselves even better this year, and will spend an average of $130.43 on purchases for themselves.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. Online Coupon Users Prove Valuable CustomersThis study finds that visitors to coupon websites spend 13% more, on average, than other online shoppers. Bottom line: coupon codes close the deal. Flash Sale Emails More Successful In Late AfternoonInternet Retailer finds that emails advertising flash sales have a higher purchase rate when sent after 3PM versus emails traditionally sent mid morning. Understanding The Shift To Online ShoppingDespite a "doom & gloom" outlook for most sectors of the economy, online shopping revenue continues to increase. How Online Retailers Can Ride The Exports Growth WaveLooking to grow your sales? Consider opening up international shopping to Brazil, Spain, Russia, China, and Mexico. NRF Predicts Holiday Shopping Revenue Will Increase 2.8% Over Last Year
The NRF speculates this holiday shopping season will be a profitable one for retailers, with total sales expect to increase to $465.6 billion, a 2.8% increase over last holiday season.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. Online Retail Is A Bright Spot In BusinessWatch the keynote from Shop.Org with National Retail Federation President Matthew Shay as he discusses how online retail is a force to be reckoned with. Forrester's Sucharita Mulpuru Discusses State of Mobile RetailIn this video, Mulpuru shares how retailers are investing in mobile, which retailers are getting mobile “right,” and outlines the differences between smartphones and tablets (and why that should matter to retailers). Experts Offer Tips On Cart AbandonmentContinuing our Shop.Org coverage, here are highlights from "The Science of Shopping Cart Optimization." How To Optimize Facebook PostsMarketing Charts finds that overnight posts between the hours of 8PM and 7AM drive the most engagement. Read on for additional tips to receive the most comments, likes, and feedback on your posts. Australians Are The Most Frequent Online Shoppers
Time to analyze your international expansion strategy? We think so. According to a recent study, while there are more people shopping online in the US, Australians shop more frequently.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. Consumers Growing More Comfortable with Mobile PurchasesThe average mobile transaction amount has increased 43% since 2011 as consumers become more familiar with buying and shopping from their mobile devices. Zara Launches Ecommerce in the USZara is leading the pack for fast fashion reatilers finally selling their goods online. We predict more retailers who've never sold online will soon follow suit. Ecommerce Secrets that Increase ConversionsThis great infographic shares some of the top best practices for increasing conversions at checkout: design, buying elements, social proof, and follow up emails. Should Your Sales Team Be Tweeting?Absolutely! This new report released by Altimeter Group shows a significant opportunity for your client facing employees to increase sales and traffic by networking on Twitter. 15% of Searches on Black Friday Will Be MobileGoogle projects that 15% of all searches on Black Friday will be from mobile devices. Additionally, Google forecasts that 44% of all searches for last minute gifts and store locations will be mobile.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. The ShopVisible team recently returned from the Internet Retailer Conference & Exhibition in San Diego, and our minds are spinning with all the great ideas and best practices that we learned. While you can check out our full write up on the best things we learned here, read below for articles related to IRCE and the speakers we heard.
Make the Most of YouTube
One of the best presentations we heard came from "The Online Video Guy," Lou Bortone. Lou is not only an entertaining speaker, but his 30 minute presentation was packed with the best information on how to create low cost, viral online videos. While we want to save his tips for a dedicated post (they're that good!), there's a lot of fantastic information on his blog. In his "Make the Most of YouTube" post you can get easy tips & tricks for taking advantage of one of the largest, free video marketing platforms around.
Silverpop's Email Marketing Best Practices
Loren McDonald's presentation was a big hit at IRCE, with findings presented from their research of the Internet Retailer's Top 500 email marketing practices. Guess what? Even the biggest companies are doing it wrong! In this recap of the study, Loren outlines five best practices and provides access to his slides and the study.
Retailers Should Put People First
Internet Retailer believes that Facebook offers retailers an opportunity to make shopping more social with recommendations from friends. Facebook allows retailers to hone in on the lifestyles of their customers and create a message that is both viral and generates ROI.
ShopVisible CEO Sean Cook Interview with AuctionBytes
Our CEO, Sean Cook, sat down with AuctionBytes editor Ina Steiner to discuss the ShopVisible platform, our recently released social commerce whitepaper, and tips for using social commerce to your advantage.
What was your favorite thing you learned at IRCE last week? We would love to hear your thoughts!
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.
E-Retail Sales Jump 12% in Q1
Results for ecommerce in Q1 are in and they're looking great. Internet Retailer reports a 12% growth over Q1 in 2010.
Say Hello to the F-Commerce Ecosphere
A quick infographic on Social Commerce Today that summarizes the six ways that retailers are selling with Facebook.
Gas Prices Drive Shoppers Online
Now that filling up the tank costs nearly $4.00 a gallon (and even higher across the rest of the country), more shoppers are choosing to avoid driving to the mall and instead shopping online. Have you made adjustments to your buying habits due to the high prices at the pump?
Two Thirds of Moms Shop With Their Smartphones
Mashable reports that 66% of moms acknowledged their smartphones played a role in their shopping trips. While the largest percentage used them for store location, 36% used them for price comparison and 31% used them for product research.
Speedy Summary: University Research on Value of Social in Shopping
A three university study finds that implementing social features in ecommerce sites affects shoppers' moods, leading to increased purchase value because of perception - the site appears more useful, engaging, and fun.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. This week's news is a bit short - I've been away at Social Slam in Knoxville and came away with some great tips for you about social media, blogging, and finding your company's voice. Check back next week for a full writeup.
Social Slam Kyoo
Digital marketing agency Pyxl put together a great concept for Social Slam. Kyoo is a central place to see all tweets, photos, blogs, and happenings at Social Slam. The feed updates itself and provides rich analytics on the back end. We're looking forward to learning more about Kyoo and what it can do for our customers.
Howell Marketing Interviews Mark Schaefer
Amy Howell interviewed the brainchild of Social Slam, Mark Schaefer. Mark is an amazing B2B blogger, professor, and author and Amy is the best of the best in the PR world. Watch this video as Mark explains the idea behind Social Slam and gives a great recap.
More TPI Than Knoxville May Have Ever Seen
Jack Lail provides an extensive round up of tweets, highlights, and more from Social Slam. It's estimated that Social Slam generated 3,445 tweets with a potential reach of 5,222,174.
And now, back to your regularly scheduled news:
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.
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Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.
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