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Now more than ever it is becoming imperative for eCommerce merchants to rank highly in organic search rankings. The fields of Search Engine Optimization and eCommerce have long been linked, but now-in a recession-many etailers out there are finding themselves yearning for increased sales, heightened leads and more visibility online in front of their consumers.
In "Selecting an SEO Firm: The What, How, and Who" SEW's Mark Jackson delves into the complicated process of choosing an SEO provider. There are myriad SEO solutions and consultants out there eagerly ready to access new sites and clients in an effort at both helping them boost their own SERP rankings and also to generate business for the SEO firm. For Jackson, there are two key questions that prospects must ask:
1. what is the firm going to do for me?
2. how much do they cost?
For Atlanta based eCommerce solution, ShopVisible, Jackson's comments resonate fully with both our platform and our client expectations and demands: The SEW expert notes that when "you're hiring for a particular position in any business, you're looking at that individual's background. You aren't just hiring them based on how much they cost, or what they say that they will (or can) do. You're hiring them based on their resume, their references, and their history of performance."
SEO Content:
-Ensure that your plan and your process are scoped accordingly with your pricing guidelines and timeline.
-Create an SEO/eCommerce RFP (request for propsal).
-How will the firm's work load be distributed versus your's? Will there be a blog, ability to add new content pages or edit meta terms? Will social networking SEO be employed and will link building be done in an ethical manner?
SEO Processes:
-Does the firm methodically allocate resources to your project? Is it ad-hoc or scoped?
-Jackson writes that "transparency in SEO is very important. If an unethical individual does something to your site that's against search engine guidelines, you are still the one responsible for your site's content, and it will be you that's penalized."
SEO People:
-Is your SEO being done by an expert in the field or a recent graduate? Both may have pros and cons, but on a pricing level, the latter will undoubtedly be more inexspensive...On the other hand, grounded and reccognized leaders in the field like ShopVisible, offer tested processes and are innvoating constantly thereby ensuring online visiblity for you, your brand and your site.
-Comparison shopping for SEO can be valuable but note that "SEO companies are a service-based business. They're selling their time...And some people's time costs more than other people's time..."
ShopVisible is an Atlanta, GA based eCommerce solution provider located at 1095 Zonolite Road, Atlanta GA. 30306
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