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eBay's Revamped Approach @ PowerSelling
By JVM
8/6/2009 1:55:00 PM
Last week the New York Times released an article covering eBay and the online powerhouse's reinvented take on rewarding top sellers. While in the past eBay has rewarded top selling vendors with various discounts, it now also has applied less stringent criteria for becoming a "PowerSeller." The NYT notes that eBay is now giving "top-tier status to sellers who have very little negative feedback from buyers--even if these vendors aren't among those who make the most sales on its online marketplace."

-top selling vendors now will receive a 20% discount on fees which they have to pay eBay upon sale of an item

-top selling vendors will now be able to post an e-badge on their online storefront pages to show their "PowerSelling" status

-top selling vendor products will also be rewarded an inherently beneficial SEO gift from eBay in that the "products they offer will be more likely to show up in searches that buyers make on the site."

This shift in standards and rewards for eBay's excelling merchants is temporally situated as the online marketplace tries to reverse financial downturn. Starting in October, 2009, eBay will commence the new approach at power selling. The premise is grounded in Ecommerce customer generated content and feedback with regards to reviews. As a critical element of contemporary Ecommerce, customer generated content is crucial for selling channels and marketplaces; online consumers now heavily rely on product reviews from actual customers moreso than marketing promo hype from the vendor himself.

-"In order to qualify as a top-rated seller, less than 0.5 percent of a seller's feedback can be scores of 1 or 2"

-Merchants must also have more than 100 sales totaling at least $3000.00 with eBay per year

-of eBay's 150,000 qualified online merchants (those who were deemed suitable to become a top seller), 86,000 were not able to become a PowerSeller; thus showing how sellers must not just sell well but also sell to consumers in a satisfactory manner, generating quality traffic and delivering quality goods...

Much like the ShopVisible Ecommerce solution, eBay's revamped take on heightened online commerce is intent on "quality rather than quantity," states president of eBay marketplaces, Lorrie Norrington.

ShopVisible is an Atlanta, GA based Ecommerce solution that fully integrates with eBay and numerous other online marketplaces.



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Tags: ShopVisible, eBay PowerSellers, Ecommerce solution, New York Times, Atlanta SEO
Categories: SEO, RSS, User Generated Content, Commerce Insights Blog
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