Home > Commerce Insights Blog > What Consumers Have to Say About The Online Shopping Experience

Commerce Insights Blog


Subscribe
What Consumers Have to Say About The Online Shopping Experience
By DannieB
7/28/2009 2:29:00 PM
One of the best articles I have read about online retailing is called Customer Experience: Lessons for Loyalty.  Commissioned by Adobe 7 and conducted by a market research firm called the BRS Group, the study surveyed over 600 US online shoppers earlier this year.  The self-proclaimed “savvy” subjects gave their feedback about what they find important, pleasing, and frustrating about the online shopping experience.  They talked about what helps them buy, what makes them abandon their carts, and revealed other information about the consumer experience that should make online retailers pay close attention.  

Today, I want to cover the first section of the study that brings to light the truth about brick and mortar retailers who head online.  While it may seem advantageous, having a well known, established brick and mortar store does not translate to a better chance at quick success with an ecommerce website.  

When the survey group was asked to name three online websites they frequent online, only 4 brick and mortar stores received more than 6 percent of the responses (Target with 16 percent, Wal-Mart with 12 percent, Best Buy with 11 percent and Macy’s with 6 percent).  On the other hand, the two retailers that scored more than 20 percent were the famous online only sites Amazon.com (72 percent) and eBay (45 percent).  Basically, besides a select few major companies, all retailers--brick and mortar or online only-- face the same challenges when it comes to building brand awareness online.

Tomorrow I will write more about these challenges and how retailers can model their site to provide the best online shopping experience for consumers.  Stay tuned... 


Currently rated 0 by 0 people

Tags: shopping experience, online shopping, brand awareness online, shopvisible, brick and mortar retailers, web only retailers
Categories: RSS, Commerce Insights Blog
Bookmark and Share

Comments:

No Comments have been submitted.

 
Include comments
Archive
2016
 
2015
 January (1)
 
 
Recent Posts
Epicor Completes Acquisition of ShopVisible
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
Epicor to Acquire ShopVisible™
  Comments: 0
  Rating: 0 / 0
5 Universal Tactics to help Increase Conversions
  Comments: 0
  Rating: 0 / 0
Major Online Retailer Rebrands and Re-launches Responsive Design Site
  Comments: 0
  Rating: 0 / 0
How To Get To Omnichannel…Fast
  Comments: 0
  Rating: 0 / 0
ShopVisible Meets Growing Demands of Mid-Market B2B Sellers
  Comments: 0
  Rating: 0 / 0
Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
  Comments: 0
  Rating: 0 / 0
ShopVisible Expands Omnichannel User Experience
  Comments: 0
  Rating: 0 / 0
 
Authors
Allison Howen (1)
BC (2)
Bharat C (2)
Clint Engel -- Furniture Today (1)
DannieB (32)
e-commerce info (1)
E-Commerce Information (1)
Emma G (1)
Glenn Taylor (1)
Jessica Lee (1)
jvm (19)
Karen Marchione (5)
Kendrick (1)
Kendrick Woolford (2)
Lauren Smith (40)
Marketing (118)
marketing@shopvisible.com (3)
Media Coverage (13)
News (2)
Nithya (1)
PAN Communications (1)
Press Releases (10)
Sean Cook (11)
SEO Information (1)
ShopVisible Marketing (21)
Stacy Shade (7)
The Frog (4)
Webster J Frogg (10)
Will Devlin (11)
 
Back to top
 
Close

Contact Us

Tell us a little bit about what you are interested in so we can better serve you

Do you have an RFP you would like us to consider?

Please complete the contact form and indicate that you have an RFP in the message field. When we contact you, we’ll request a copy and respond with a customized solution to meet your needs.

You can get our RFP form here.

Would you like to speak to one of our platform consultants?

Please indicate that you would like to set up a call with one of our team members in the message field of the contact form. We’ll set up a time that’s convenient for you to show you the inner workings of the ShopVisible platform, and answer any technical questions you might have.