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What's The Deal With Social Sign-In?
By Stacy Shade
10/17/2012 10:49:00 AM


Have you checked your Facebook page today? If your answer is yes, you may have already logged into a website or app using your Facebook credentials. According to a study conducted by Sociable Labs, on average, 51% of ecommerce shoppers are logged into Facebook from 9AM to 7PM. This overwhelming use of the social networking site presents an interesting opportunity to retailers online in the form of social sign-in. This month, ShopVisible released the Facebook social sign-in enhancement for our platform, providing retailers like Loehmann's the opportunity to offer Facebook sign-in on their sites, quickly and easily.

Facebook social sign-in makes registration easier, reduces the number of login errors, and streamlines the checkout process. This is great news since, according to Forrester research, 11% of consumers have previously abandoned an ecommerce transation because they did not want to register.

Data from various sources seems to point to the pattern that, if a shopper experience is easy, people browse and shop the site more. ShoeDazzle, for example, allows shoppers to login to its site using Facebook and according to Facebook, these users were 50% more likely to make repeat purchases every month than average shoppers. With this in mind, it's time to give social sign-in a try.

Here are three components to keep in mind when implementing Facebook social sign-in on your site:

Plan out the shopper journey so that the experience is smooth.

Avoid requesting information from shoppers that you don't need.

Give customers who don't want to use Facebook an alternative way to create an account.

Here's to happy Facebook-ing and shopping!

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