Weekends Only, a five-store St. Louis-based furniture outlet known for it’s low-cost business model, re-launches its site with online ordering options to increase sales, expand its market and compete with online retailers. Weekends Only chose to partner with ShopVisible based on the SaaS provider’s established omnichannel experience, ability to integrate with its existing systems, and previous experience the unique business model of retail closeouts.
At Weekendsonly.com, customers can now browse products in-stock by category filters and make payments online with options for in-store pickup or local delivery. In addition to online sales and customer convenience, the site now provides more control over product and inventory feeds on the back-end, a critical need for the retailer due to its quick-changing assortment of merchandise. Additionally, the distributed order management system permits Weekends Only to serve customers in nearby markets, creating opportunities for brick and mortar store expansion.
Weekends Only’s eCommerce site was launched in late October 2013 and in just three weeks, the average purchase value nearly tripled. Additionally, the site received a 26 percent increase in visits, a 4 percent increase in the average duration of site visits and a decrease in page load times by 14 percent. By implementing a shopping cart feature, ShopVisible helps Weekends Only’s customers reserve products, which are typically low in quantities available, without having to visit the store. With complete integration to Weekends Only’s existing systems, ShopVisible has also enhanced the internal inventory tracking features, which now allow personnel to directly place and remove inventory holds on items in real-time.
"E-commerce offers customers Weekends Only value all week long, allowing us to provide greater service while continuing to save every customer money,” said Dionne Dumitru, Chief Operating Officer of Weekends Only. “Teaming with ShopVisible, we were able to provide an end-to-end technology solution that has been remarkably robust. Our customers are voting for this complimentary channel by continuing to increase their purchases and basket size. We’re on a tremendous learning curve, and are seizing the opportunity to escalate business growth through omnichannel retail."
“Our omnichannel expertise allowed us to develop features for Weekends Only that fit well with its unique business model,” said Sean Cook, CEO of ShopVisible. “Not only were we able to provide Weekends Only with an online sales platform, we’ve enhanced its inventory and distributed order management allowing customers to purchase or reserve limited quantity items with options for delivery or in-store pickup. We’re confident the new site will provide Weekends Only with increased sales and an expanded customer base – all while maintaining its low cost business model.”
The 2012 recipient of the SIIA CODiE award for Best Electronic Commerce Solution, ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.
About Weekends Only
Founded in 1997, Weekends Only Furniture Outlet has quickly become a leading furniture retailer in St. Louis. The company’s concept is unique—only open Fridays, Saturdays and Sundays to save customers money while offering special buys and truckload purchases. With five locations in the St. Louis metro area including West County, Bridgeton, Fairview Heights, Mid Rivers and South County, more people shop Weekends Only than any other home furnishings store in St. Louis. The company’s corporate office is located in Webster Groves, MO. For more information about Weekends Only, call 314-447-1552 or visit http://www.weekendsonly.com.