Shopping cart abandonment has caused many a sleepless night for e-commerce managers. For good reason, nearly seven out of 10 shoppers abandon their carts with products in them. Why? Your online shopper has spent time browsing your site, clicking through your products, selecting specifics, and made the all-important click that says, “I want to buy this product!” So what gives them cold feet at the last minute?
It’s simple --- they are still not quite sure about you. Even if you have a well-known brand, many people are still suspicious about shopping online. Online shoppers want to know their data is safe, that they are not being ripped off, and that all their questions are answered. Remember, a large number of your visitors will be first-time shoppers, and there are others from a generation who did not grow up shopping on the Internet. For them the Internet can be scary, dangerous, and full of risks.
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