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Upsell with ShopVisible's Recommendation Features
By DannieB
10/24/2008 12:47:00 PM
Recommendation features have proven to be an integral part of the cross-sell and up-sell process of ecommerce. ShopVisible continues to conjure up new, creative, and effective methods for maximizing customer spending.  With ShopVisible’s successful tools, clients give their site visitors incentive to add more products to their carts.  

Create a related items database.
The traditional recommendation function brought to life by Amazon.com, continues to spread to every area of ecommerce.  Famous for the slogan “if you bought Product X, you might also like Product Y and Product Z,” the related items feature presents customers with products that, based on a previous purchase, are likely to peak their interest.  ShopVisible clients can create their own database of closely related items for import into the site manager.  Related items can appear prior to or after client checkouts.  They can also be sent as part of an e-mail marketing campaign.

Automatic Replenishment E-mails
Automatic replenishment e-mails are typically used for businesses that either follow a subscription model or sell products with a “shelf-life.” Clients program e-mails to be sent automatically to customers when its time to refill a prescription, or when its time to replace a part of an appliance.   For retailers in the fashion industry, they can be used to inform clients when new seasonal clothing has arrived.

Taking the Pain out of 404 Error Pages.
404 Error Pages can be a huge turnoff to a visitor on a site.  As a counteractive measure, clients can add a fun message to 404 Error Pages that says, “We’re sorry this page could not be found.  For your inconvenience, take five percent off your purchase in the store today.” Adding a promotional code to 404 Error pages will pleasantly surprise any visitor who happens to stumble upon one (in theory, there shouldn’t be Errors, but no site is perfect).  Clients can turn small site mishaps into a positive reason for a customer to stay on a site.   

Live Chat with Perks.
Clients can offer a discount or promotion to a visitor who Live Chats with a sales associate.  In theory, once both parties are engaged in a dialogue, the associate will persuade the visitor to purchase more items than he would have on his own.  With ShopVisible’s order data system, business owners can compare the order totals of customers who chat with those that do not.  Often, online merchants motivate employees by offering commission to those who land extra sales.  

Member Rewards.
Similar to credit card rewards programs, clients can offer store credit to loyal customers who spend a considerable amount of money on their site.  ShopVisible can create a member portal for special customers who opt-in or send electronic gift cards automatically to those who surpass a fixed dollar amount.  

“No Shopping Cart Left Behind."
“No shopping cart left behind” alleviates the problem of abandoned carts. ShopVisible’s tracking devices record when shoppers place items in a cart, but leave the store before making a purchase.  If the visitor returns to the site in the future, he receives a prompt: “last time you were on the site, you left some items in your cart.  Here’s 5 percent off your purchase today to encourage you to checkout.” The message hopes to reform the noncommittal shopper.

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Tags: recommendation, shopvisible, upsell, 404 Error, e-mail marketing, Live Chat, Rewards
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