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The Untapped Potential of Coupons
By Webster J Frogg
8/11/2008 3:10:00 PM
For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of ShopVisible and use our technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment (you should reconsider), you might consider posting coupon codes.

For those of you who don’t know what I’m talking about, I’ll explain a bit more about online coupons. Recall the last time you purchased something online. Remember at checkout that box that read “Gift card/Coupon code,” or something along those lines? Did you know that you could search for these codes and get discounts such as free shipping or 20% off your order? Well, you can! And for me, that makes online shopping better because then I don’t worry about the extra cost of shipping.

Now, to the point…Companies should willingly post coupons on the Internet. Not only will this increase the number of in-bound links (which helps your search ranking), it willamplifythe amount of traffic to your site and the number of orders. If you received 20% off, wouldn’t you buy more? Plus, people already try to Google search for coupons and are sometimes successful. If people were aware of your, albeit temporary, competitive advantage it could even increase customer loyalty.

My friends at ShopVisible understand the increase in sales coupon codes offer and have designed the e-commerce platform to easily allow coupon codes and other discounts at checkout. But if you still aren’t ready for a major commitment, try posting a coupon code and see if it increases your traffic and sales.

Be sure to let me know your results!

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Tags: Coupons, promotional codes, gift cards, gift certificates
Categories: Commerce Insights Blog
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