I was reading this
article last night and it got me thinking. The cost of gas has been hitting
the consumer hard.
Not only do they face the increased price of goods due to shipping costs, they
now also have to face the rising cost of gas to fuel their trip to the mall or
retail outlet. But, there may be a light at the end of the tunnel…
Run promotions around saving gas money! Offer your customers
free or reduced shipping and remind them of how cost effective it is in
comparison to a full tank of gas. The relative cost of shipping a product to
the customer’s door has dropped as gas prices have risen. At $4 a gallon,
driving 20 or 30 miles to the mall is no longer a cheap trip. The internet
offers customers a wide variety of retail stores in one convenient place, saving
them the time and money it takes to travel from store to store.
Online sales have jumped from $175 billion to
$200 billion in the past year, an increase that many retailers are not seeing
in their physical stores. While large retailers still have to maintain big
stores, smaller more nimble e-commerce stores are able to move product from
warehouse to customer quickly and more efficiently. With many E-commerce stores
taking advantage of drop-shipping,
they are saving costs associated with maintaining inventory and managing a
So what are you waiting for? Get out there and start
promoting your products, remind your customers of how they can save when
shopping online and set yourself apart from your competitors.
-Webster J. Frogg