Home > Commerce Insights Blog > Social Shopping On The New Open Graph

Commerce Insights Blog

Social Shopping On The New Open Graph
By Lauren Smith
9/30/2011 10:52:00 AM
The case for social shopping became even more clear last Thursday with the introduction of Facebook's new open graph capabilities for developers. By implementing the ticker, the new timeline, and the ability to use verbs such as "want" and "own" in place of like, Facebook has fueled the social shopping machine.

Since January, we've offered our clients the capability to create a full storefront on their Facebook pages, with a seamless integration to their existing commerce operations. With this enhancement, shoppers could "like" a product and the action would populate their newsfeed for their friends to see. At the time, we believed this action would generate new sales and customers for our clients. We were correct - we saw sales increase and fan numbers dramatically increase.

Now, with the new open graph features, we expect unparalleled growth. Let's say you're looking to purchase a new laptop case. Previously, you could "like" the product and post a few of these in a row, asking your friends which one they liked best. Your post might generate a few comments, and if you were lucky, someone might say they own one of them, and they highly recommend it. The new era of social shopping will allow you to browse products on commerce sites and within Facebook, but you will immediately be able to see what your friends own. The personal endorsement will give you an idea of who you can immediately contact, knowing they own the product, to see if they are happy with their purchase. Now imagine your significant other's birthday is coming up. You have no idea what to get them. Previously, you might solicit recommendations privately through their friends or family. Now, you can visit their Facebook timeline, to view all the products they "want." The "want" action creates an instant wish list, right on your Facebook timeline. No more sending people an email with your Christmas list, or returning gifts that just aren't right. Your friends and family will always know the products that have caught your eye.

Additionally, the new Facebook ticker will become a product discovery engine. While now you can use it to see what music your friends are listening to, the food they're making, or the news stories they're reading, you'll eventually be able to see what they're buying, wanting, or reviewing. We've always said the best recommendations are personal ones - it's what drove us to create the ability for our clients to push a select number of products to Facebook, to improve our offering to a full storefront, and what is fueling us to implement these new open graph capabilities. Welcome to the era of social shopping, it's here to stay.

Currently rated 0 by 0 people

Tags: N/A
Categories: Commerce Insights Blog
Bookmark and Share


No Comments have been submitted.

Write your own comment
  Your name (required):  
  Your email address (required):  
  Your website address (optional):  
  Submit a Picture No larger than 250kb (optional):  
  Submit a video via URL (optional):  
  Your comments (required):  
Text From Image:
Include comments
 January (1)
Recent Posts
Epicor Completes Acquisition of ShopVisible
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
Epicor to Acquire ShopVisible™
  Comments: 0
  Rating: 0 / 0
5 Universal Tactics to help Increase Conversions
  Comments: 0
  Rating: 0 / 0
Major Online Retailer Rebrands and Re-launches Responsive Design Site
  Comments: 0
  Rating: 0 / 0
How To Get To Omnichannel…Fast
  Comments: 0
  Rating: 0 / 0
ShopVisible Meets Growing Demands of Mid-Market B2B Sellers
  Comments: 0
  Rating: 0 / 0
Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
  Comments: 0
  Rating: 0 / 0
ShopVisible Expands Omnichannel User Experience
  Comments: 0
  Rating: 0 / 0
Allison Howen (1)
BC (2)
Bharat C (2)
Clint Engel -- Furniture Today (1)
DannieB (32)
e-commerce info (1)
E-Commerce Information (1)
Emma G (1)
Glenn Taylor (1)
Jessica Lee (1)
jvm (19)
Karen Marchione (5)
Kendrick (1)
Kendrick Woolford (2)
Lauren Smith (40)
Marketing (118)
marketing@shopvisible.com (3)
Media Coverage (13)
News (2)
Nithya (1)
PAN Communications (1)
Press Releases (10)
Sean Cook (11)
SEO Information (1)
ShopVisible Marketing (21)
Stacy Shade (7)
The Frog (4)
Webster J Frogg (10)
Will Devlin (11)
Back to top

Contact Us

Tell us a little bit about what you are interested in so we can better serve you

Do you have an RFP you would like us to consider?

Please complete the contact form and indicate that you have an RFP in the message field. When we contact you, we’ll request a copy and respond with a customized solution to meet your needs.

You can get our RFP form here.

Would you like to speak to one of our platform consultants?

Please indicate that you would like to set up a call with one of our team members in the message field of the contact form. We’ll set up a time that’s convenient for you to show you the inner workings of the ShopVisible platform, and answer any technical questions you might have.