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ShopVisible Presents B2B Omnichannel eCommerce Strategies to IRCE Attendees
By ShopVisible Marketing
6/9/2014 9:26:00 AM

Award-winning SaaS commerce platform provider,ShopVisible is presenting cutting-edge eCommerce strategies at IRCE in Chicago this week. As industry experts and some of the world’s largest retailers gather at the annual tradeshow, B2B sellers will learn how to embrace the preferred omnichannel buying experience from Sean Cook, CEO at ShopVisible and Keith Haig, Global Digital Marketing Leader at 3M, during their session entitled The B2B Opportunity: Have You Thought This Through? on Thursday, June 11 at 11 a.m. CST.

“Companies selling to other companies sometimes lose sight of the fact that their customers are people, too,” said Cook. “Even in professional environments, customers want to research, purchase and engage effortlessly at all touch points – from mobile phone to desktop. It is vital that companies serving business customers disrupt their own online commerce models to make the overall buying experience as modern as possible. We’re very excited about helping the B2B audience at IRCE leap into omnichannel eCommerce with a new customer-focused perspective.”

Budding online sales growth and customer loyalty in the B2B market is out there and untapped, as these companies hesitate in adapting to the latest online buying trends. Customers in both at-home and workplace scenarios want to serve themselves easily, on their own devices, and often will sacrifice other aspects - such as associated switching costs - to do so. In fact, 25 percent of all B2B orders are placed online, despite poor user experience, leaving the door wide open for companies to swoop in with B2C-like functionalities to ultimately win the sale.

In addition to presenting B2B best practices, ShopVisible will be exhibiting in booth 1508 at IRCE, where it will also share its latest whitepaper on SEO Best Practices, From Traffic to Conversion: 14 SEO Tips to Weed Out the Tire Kickers. Click here to download the whitepaper. ShopVisible is also a proud sponsor of Avalara’s Rocktopia at Carnivale taking place on Tuesday, June 10, 9 p.m. – 12 a.m. CST.


About ShopVisible 
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more atShopVisible.com and by following @ShopVisible.

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