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ShopVisible Offers A/B Testing as a Professional Service to Clients
By DannieB
5/15/2009 12:35:00 PM
The owners of www.healthytrim.com, a storefront powered by ShopVisible that sells a natural weight loss supplement, came to the ShopVisible development team with a task.  While their site was experiencing tremendous success since their launch, they wanted to see if they could achieve an even greater conversion rate by changing one aspect of their homepage.  

As it stood, the green arrow-pointing visitors to the “order now” button offered no information on price.  Healthétrim wanted to add the price of a 30-day subscription clearly on the green arrow, then compare the two homepages to see which rendered the most conversions.

ShopVisible helped healthétrim create an A/B testing program around this request.  The ecommerce solution’s developers created a new homepage highlighting “30 Day Supply only $54.99” on the green arrow graphic.   Then, they hooked up both homepages to the Google Website Optimizer, a new tool that can run a wide variety of reports on design experiments.  Now, half of the people that visit www.healthytrim.com see the original homepage, and half see the new homepage with a price listing.

In only a few hours, healthétrim’s owners were able to view reports regarding the conversion rate of their site on both pages.  As you can see, the initial results of the A/B testing, even for a simple website change, prove extremely beneficial to their business.  

With the help of ShopVisible, the company will likely experiment with other variables in the future and build on their strategies for continued success.  

ShopVisible is excited that it is able to offer this service to clients.  The ecommerce solution maintains that it acts as a true business partner to its clients and is always looking for new ways to help client businesses grow.  The SV team is confident that A/B testing capabilities will continue to prove fruitful for storefronts powered by ShopVisible.

ShopVisible is an ecommerce solution headquartered in Atlanta, GA.  

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Tags: A B testing, healthetrim, healthytrim, shopvisible, goole website optimizer, homepage design
Categories: SEO, RSS, User Generated Content, PCI news, ecommerce news, Commerce Insights Blog
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