ATLANTA (November 21, 2013) – Holiday shopping season under way, making this the busiest time of the year for both brick-and-mortar and online retailers. To raise awareness of shopping trends, ShopVisible, a SaaS omni channel commerce platform provider, launched Dashing Thru the Data – a virtual dashboard displaying combined metrics from more than 50 online sellers. ShopVisible powers some of the country's largest online retailers and manufacturers, and will update its dashboard every Tuesday to reflect current data from these major brands. Click here visit the online dashboard and follow #MerryData on Twitter.
In the United States, eCommerce spending is projected to total $61.8 billion during the months of November and December – an increase of more than 15 percent from 2012. With ShopVisible’s dashboard, retailers and consumers alike can monitor spending trends now, rather than waiting until the end of the season to discover this season’s holiday shopping insights. Dashing Thru the Data will measure insights such as website traffic, conversion rate, average order value, and mobile device purchases.
“Typically, holiday spending analysis is performed on historical data,” said Sean Cook, co-founder and CEO of ShopVisible. “Our Dashing Thru the Data dashboard allows retailers to understand what is working, what is not and make improvements as needed, versus waiting until next season to adjust their offerings and promotions based on consumer trends.”
The 2012 recipient of the SIIA CODiE award for Best Electronic Commerce Solution, ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at http://www.ShopVisible.com and by following @ShopVisible.