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ShopVisible : Ecommerce Solution Launches VapourBeauty.com
By Marketing
9/18/2009 12:00:00 AM

ShopVisible Ecommerce Solution Helps Vapour Organic Beauty Launch VapourBeauty.com Ecommerce Site

ATLANTA – (Sept. 18, 2009) – Atlanta-based ShopVisible is announcing the launch of its latest online storefront,VapourBeauty.com. The new ecommerce Web site marks the debut of Vapour Organic Beauty, an innovative cosmetic and skincare company that offers a range of natural health and beauty products – all containing a minimum of 70 percent Certified Organic ingredients.

“Vapour Organic Beauty selected ShopVisible as its ecommerce provider for their solid back-end technology and superior Software-as-a-Service platform,” says Joel Iverson, marketing director for VapourBeauty.com. “Our new ecommerce site exceeded first month sales goals in just the first three days of going live and is a solid foundation for Vapour Organic Beauty to grow its business and meet the changing needs of our growing customer base.”

VapourBeauty.com is an easy to navigate site that allows customers to search for products by category and displays color-rich images and detailed product descriptions for a user friendly shopping experience. In addition to being an online storefront, the Web site features resources to help educate users on the benefits of organic products – serving the company’s mission of a more holistic approach to providing an organic lifestyle.

The new online retailer also leverages ShopVisible’s effective integration of ecommerce channels and social media marketing which has propelled VapourBeauty.com into the marketplace with instant results to show for it. The “Vapourista” blog gives readers a behind-the-scenes look at the company and the latest product information, and the Vapour Organic Beauty Twitter and Facebook pages provide special updates and product promotions.

“The organic makeup market is increasingly competitive, and so it was important for us to find a business solution to get us at the front of the pack quickly,” says Iverson. “ShopVisible’s platform has efficient and effective promotion and coupon capabilities, and we have had a great response from our online promotions right from the start.”

“As a newly launched pure play retailer, Vapour Organic Beauty is building its business from the ground up and needs flexibility and functionality to build a strong brand driven by and for its customers,” says Sean Cook, CEO of ShopVisible. “Our at-a-glance dashboard gives them the power to quickly monitor and refine e-sales strategies to reach shoppers who are spending money online today.”

For more information on Vapour Organic Beauty, please visit www.vapourbeauty.com. For more information on ShopVisible, please visit www.ShopVisible.com.

About ShopVisible
Based in Atlanta, ShopVisible is the most search engine optimized ecommerce solution available to online retailers. ShopVisible’s SaaS (software as a service) ecommerce solution is a comprehensive suite of tools that creates a business environment where customer service, back office, inventory, marketing accounting and IT seamlessly work together.  The ecommerce solution ensures online visibility and revenue growth through built-in Search Engine Optimization that takes businesses to the top of the page in search results and puts products in all the places online where people are shopping. ShopVisible helps businesses make money and save money by eliminating inefficiencies and redundant software – taking your online business to a place where pay-per-click campaigns and patchwork systems are obsolete. For more information, visit www.shopvisible.com or call (866) 493-7037.

About Vapour Organic Beauty
Vapour is a new prestige beauty company revolutionizing the luxury beauty market with its innovative delivery system, unparalleled skin affinity and sophisticated color artistry. In a market filled with thousands of similar products distinguished only by packaging and branding, Vapour shines as the first truly 21st century beauty brand. Vapour’s range of high-performance cosmetic and skincare products utilize an exciting new delivery system – not a powder, liquid or cream, but a unique formulation that imparts a light-as-air texture while providing skin treatment benefits and rich mineral color. Comprised of 26 skin enhancing colors for face, lips and eyes, and two innovative skin care products, Vapour products are available exclusively onwww.ShopNBC.com and www.VapourBeauty.com.


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