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The June 2009 issue of Internet Retailer arrived at my house yesterday morning. As I perused the pages of the eCommerce periodical, I found one of ShopVisible's top selling online clients featured in a section called "Hometown Heroes."
Leiberts Royal Green Appliance Center is highlighted in this month's IR in an article prefaced by stating that "[t]hey survived the competition of big box retailers and now they're trying to figure out how to compete in the age of the Internet. Increasingly, local retailers are selling online, with the personal touch that's kept many of them in business for generations."
Leiberts has been providing customers with exceptional service and quality products since 1955. Based in the White Plains suburbs of NY, Leiberts Director of Business Development, Rob Satran has helped the company excel and grow online with the support of the ShopVisible eCommerce solution.
IR notes that Leiberts "is trying to build its web business by allying with kitchen designers around the country who may not have ready access to stores with a wide range of appliances." Leiberts has also initiated an affiliate marketing program in which participating designers are given their own "microsite within the Leiberts domain, each with a customized selection of appliances and a 2% discount for customers." Thus far, says Satran, Leiberts has been working with about 20 different dealers in the online appliance medium.
En lieu of utilizing a PPC campaign for paid search, Satran notes that Leiberts prefers gradually growing its business through organic natural search as provided by ShopVisible. Linking social media marketing and customer generated content as a means to driving site traffic and procuring quality leads and sales online, Satran believes it is "important to call each customer who makes a purchase online to make sure the buyer understands what she is getting and how long it will take for the item to arrive." This is just one key illustration of the ShopVisible and Leiberts effort at promoting user generated content and natural, organic search positioning.
Satran states that his company is selling "high-priced items and we want to make sure they're comfortable with what they're buying and that their expectations are in line with our ability to fulfill them..." Satran goes on to discuss his latest marketing tactic that entails not just radio advertising promotion, but more directed at online traction, the way in which in these aural advertising ideas, Leiberts mentions not its brick and mortar address but in fact their online URL.
This is online marketing and this is customer service at its best says ShopVisible.
ShopVisible is an Atlanta, GA based eCommerce solution located @ 1095 Zonolite Road, Atlanta, GA, 30306.
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