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As many of my postings have mentioned, inbound links dramatically improve your location on the web (i.e. Google really likes them because it helps legitimize your site). To see if you are maximizing this part of the “natural search engine ranking equation,” try searching “link:www.shopvisible.com.” Yes, actually use your own URL…
The results displayed show every website that has a link to your site. Cool, huh? Some companies have close to a million results linking them to their site and it is somewhat intimidating when you think of them as competition. But look at your actual competitors. See if you have more inbound links than they do. Now, it’s game on!
Another useful search tool is “allinurl:keyword.” No, don’t type “keyword.” Try something for which you want your company to be listed, like “ecommerce.” This shows your competition with this keyword in their URL. It can also help determine which keywords should be purchased (lots of competition) and which can be accomplished through natural search tactics (vast space).
Good luck searching!
Webster
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