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Online Retailers Saw Increased Traffic, Conversion Rates During Holiday Season
By Press Releases
1/6/2014 8:10:00 AM

Omni-channel eCommerce platform provider ShopVisible presents data from more than 70 Internet retailers showcasing positive holiday shopping trends.

ATLANTA (PRWEB) January 06, 2014

ShopVisible’s clients, some of the country's largest online retailers and manufacturers, experienced 12 percent higher conversion rates during the 2013 holiday shopping season versus 2012. The insights presented in Dashing Thru the Data identified the highest order volume not surprisingly taking place on Cyber Monday, but with a 25 percent average increase in 2013. Average order volume increases were also significantly higher on Thanksgiving Day and Black Friday. This signals that the holiday shopping season begins earlier than anticipated in the minds of today’s consumers, who are no longer waiting until Cyber Monday to shop online for the holidays.

ShopVisible’s data insights also revealed that a total of 37 percent of site traffic came from a mobile device or tablet during the holidays, proving that retailers must ensure consistent shopping experiences on all devices. Further, alternate payment methods, such as PayPal and BillMeLater, are also on the rise, with 24 percent of online payments coming from sources other than credit cards. Additionally, post-Christmas holiday shopping experienced a boost compared to last year, with a 34 percent overall increase in order volume.

According to the National Retail Federation (NRF), the holiday season can represent as much as 20 to 40 percent of retailers’ total annual sales. In order to take full advantage of the heightened shopping season and help identify consumer behaviors, ShopVisible displayed combined metrics of more than 70 online commerce sites from October 27 through December 31, 2013. Click here to view the seasonal data.

"Our Dashing Thru the Data dashboard served as a tool for retailers during holiday crunch time," said Sean Cook, co-founder and CEO of ShopVisible. "When order volumes were down, retailers were able to adjust their offerings and promotions accordingly. The data reported from our eCommerce sites served as a valuable resource this holiday season, helping shape last-minute strategies for many of our clients."

About ShopVisible

The 2012 recipient of the SIIA CODiE award for Best Electronic Commerce Solution, ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at http://www.ShopVisible.com and by following@ShopVisible.

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