For years STORES has published a list of consumers’ 50 favorite online retailers. This year we’re introducing a complementary report: The Most Admired Online Retailers as chosen by their industry contemporaries.
Working in concert with Shop.org, STORES Media conducted an e-mail survey, polling both NRF and Shop.org retail members during the last week of June and first two weeks of July. Respondents were asked to name the one e-commerce retailer they most admired — keeping in mind traits including innovation, social responsibility, customer-centric culture, quality of products and service, supply chain efficiency, the ability to capture and retain shoppers and financial soundness. They were also asked to share why the company they chose stood out.
When the votes were tallied, Amazon emerged as the “most admired,” with Sephora, Poppin, ModCloth and One Kings Lane rounding out the top five. It’s interesting that, in some instances, what retail insiders consider “engaging” is very different from what might motivate the consumer; in others, it’s clear that whether one works in this industry or not, ultimately we’re all consumers.
Read the story on stores.org