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Mobile Commerce, The Next Frontier
By The Frog
6/28/2008 7:23:00 PM
ShopVisible recently rolled out this great new SMS commerce feature. I briefly mentioned this in my last blog post. Well, I think it's about time that I explained how that works a little better…

The basics are simple: in the same manner you might send out email messages to your customers based on their buying habits, you can now send out text messages to inform them about product specials. But we have decided to take that one step further. Instead of forcing customers to travel to a PC to browse the web and purchase from your store, we can now create cell phone friendly stores that allow customers to make purchases directly from their phone. Just think of the possibilities—a customer sees a promotional text message on their phone and clicks the embedded link, which then takes them to an order page. They can immediately enter in their information and make the purchase right there, no matter where they are or what else they may be doing. The marketing potential here is incredible!

Mobile commerce is a wholly new field and ShopVisible has been striving to bring better and more robust features to all of its clients.

See you later!

-The Frog.

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Tags: Mobile Commerce, SMS commerce, SMS advertising, Text Message Advertising
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