We’re thrilled to be at the B2B Multichannel Summit this week with some of the industry’s top B2B marketing and eCommerce companies. In fact, ShopVisible is sponsoring this week’s event in Phoenix and our own Sean Cook chaired this morning’s general session and will be speaking about outsourcing sales to B2B customers tomorrow at 1:30 P.M.
A huge theme circulating around summit lectures is the focus on bringing the B2C-experience to business buyers, across all channels. This morning, Sean spoke about evolution of B2B eCommerce and the new business-to-end buyer engagement, or as he calls it - “B2X.”
When conducting online commerce to any kind of customer, the end goal is the same: to provide the end buyer with a great shopping experience. It may sound like an easy concept, but meeting today’s customers’ high demands presents multiple challenges for businesses. A very real issue lies in the facilitation itself of enterprise-to-enterprise sales.
B2B companies, particularly manufacturers, are not accustomed to the self-service techniques their B2C counterparts thrive on (for example, the ability to set up a recurring order on your own on Amazon.com) and many have now been forced to interact with their customers for the first time. Even the simplest of upgrades, such as product reviews, can mean the difference in making the sale and more importantly, repeat sales.
We all know eCommerce is changing rapidly, and companies who not only accept, but anticipate new requirements set by online customers are already ahead of the game. Click here to download our latest white paper entitled “Outsource Your Sales to Your Customers…They’ll Love It.,” which we’re distributing at the Summit.
Follow us on Twitter @ShopVisible during this week’s show and stop by the Solution Zone to chat with us.