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Learn 5 Crucial Tactics To Reduce Barriers To Conversion
By Stacy Shade
10/24/2012 10:27:00 AM
When online consumers land on your site, how do you capitalize on the opportunity? Improving your ecommerce site conversion rates can be relatively simple. However, such improvements can only be made with focused attention on the customer's purchasing path and experience, keeping in mind that if there's a hiccup, they will go elsewhere quickly.

Most often, the purchase journey begins with a search. With this in mind, optimizing your product pages for search and getting customers to what they are looking for is critical. Next, once shoppers arrive on a product page, they want to see what others have said about the item. There are various ways to serve up ratings and reviews, but you need to incorporate this shopper-generated content on your product pages.

Finally, as shoppers gear up to purchase, they don't want to do a lot of legwork. Make sure your sign-in is easy and that you're utilizing all time-saving options in this area. Your checkout form and payment options need to be clear, quick, and easy.

Join ShopVisible's CEO, Sean Cook, on October 30th at 12:00 EST as he goes into greater depth on the topics of optimizing product search, improving product pages and streamlining checkout. Click here to register for the webinar now

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