Home > Commerce Insights Blog > Key Take-Aways From Social Media Atlanta: 5 Tips for Social Media

Commerce Insights Blog

Key Take-Aways From Social Media Atlanta: 5 Tips for Social Media
By Lauren Smith
11/15/2010 8:41:00 AM

It’s Social Media Atlanta week and the ShopVisible team attended several panel discussions including “Social Media for Start-Ups,” “Social, Viral, and Experiential is the New Boom Boom Pow of Marketing,” and “Social Media Innovations.” We came away with some great information about social media strategies for ecommerce companies.

With worldwide broadband access increasing from 55 to 90% in 2012 and over 1.7 billion internet users worldwide, there’s no denying the importance of an ecommerce strategy. How do you best reach those users and potential customers?

Social media presence is no longer optional, its a necessity. Yvette Evans, director of business development at Vitrue, notes that the average time spent on social media sites increased 82% from 2008 to 2009. Facebook and Twitter are easy and affordable ways to reach a captive audience. The key to success and measurable increases in sales is to build relationships with your fans and encourage loyalty by keeping them active. What are the five important things should you consider when building your social media campaign?

(1) Improve Customer Service

Think of social media as another avenue for customer service. Respond to tweets and posts that have complaints, suggestions, or compliments. Listen to what consumers are saying and respond accordingly. Your customers will appreciate the individual attention and remember it the next time they purchase.

(2) Leverage Your Social Network

Build personal relationships with influential followers. Seek out consumers that have a large social media following and take the time to get to know them. Offer a giveaway on their blog, or an exclusive discount code they can give their readers. You’ll reach a new audience and potential customers you did not have access to previously.

(3) Create Content

Keep your content fresh and up to date. Nicole Jayne, Social Media Manager for Scoutmob, stresses the importance of identifying your voice and keeping it authentic to your brand. Once you’ve found it, produce relevant and compelling content often to keep consumers engaged.

(4) Offer Incentives

Run promotions, contests, discounts, and ads on Facebook. Consumers will share deals with their friends and expand your advertising reach exponentially at little cost to you. According to a study by BBDO, 82% of Facebook users say that businesses could improve their page by adding more deals and coupons. Listen to the people, leverage opportunities during slow periods and holidays to increase sales.

(5) Give Your Customer A Voice

Add customer reviews to your site. Dean Trevelino of Trevelino Keller notes that 72% of people trust peer reviews and only fourteen percent trust traditional advertising methods. Not only do these reviews give new customers guidance when purchasing, but they naturally increase your SEO by providing fresh content to your site on a frequent basis.

What can we expect to see in 2011? The panelists focused a great deal on the opportunities brought about by mobile devices. With the explosive adoption of smartphone and tablet use, consumers will do a large portion of their shopping with these mobile devices. Implementing a mobile solution like ShopVisible’s Mobile Commerce solutions ensures that your customer stays connected to your site, wherever they’re searching.

Additionally, panelists discussed social media innovations in the form of twitter payments, targeted coupon offers through Facebook, and blog search engines. With the ability to reach 500 million consumers on Facebook and 145 million consumers on Twitter, this is an exciting time for social media. Retailers and brands should join the conversation.

ShopVisible believes the time of tacitly sitting on the sideline has passed. You have to get in the conversation, and begin to engage customers in ways that will end up providing a great return on investment - returns on your dollars, and your customers' time spent.

Currently rated 0 by 0 people

Tags: Social Media, Social Commerce, Social Media Atlanta, Scoutmob, Ecommerce, ShopVisible
Categories: Ecommerce, Marketing, social media, Commerce Insights Blog
Bookmark and Share


No Comments have been submitted.

Include comments
 January (1)
Recent Posts
Epicor Completes Acquisition of ShopVisible
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
Epicor to Acquire ShopVisible™
  Comments: 0
  Rating: 0 / 0
5 Universal Tactics to help Increase Conversions
  Comments: 0
  Rating: 0 / 0
Major Online Retailer Rebrands and Re-launches Responsive Design Site
  Comments: 0
  Rating: 0 / 0
How To Get To Omnichannel…Fast
  Comments: 0
  Rating: 0 / 0
ShopVisible Meets Growing Demands of Mid-Market B2B Sellers
  Comments: 0
  Rating: 0 / 0
Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
  Comments: 0
  Rating: 0 / 0
ShopVisible Expands Omnichannel User Experience
  Comments: 0
  Rating: 0 / 0
Allison Howen (1)
BC (2)
Bharat C (2)
Clint Engel -- Furniture Today (1)
DannieB (32)
e-commerce info (1)
E-Commerce Information (1)
Emma G (1)
Glenn Taylor (1)
Jessica Lee (1)
jvm (19)
Karen Marchione (5)
Kendrick (1)
Kendrick Woolford (2)
Lauren Smith (40)
Marketing (118)
marketing@shopvisible.com (3)
Media Coverage (13)
News (2)
Nithya (1)
PAN Communications (1)
Press Releases (10)
Sean Cook (11)
SEO Information (1)
ShopVisible Marketing (21)
Stacy Shade (7)
The Frog (4)
Webster J Frogg (10)
Will Devlin (11)
Back to top

Contact Us

Tell us a little bit about what you are interested in so we can better serve you

Do you have an RFP you would like us to consider?

Please complete the contact form and indicate that you have an RFP in the message field. When we contact you, we’ll request a copy and respond with a customized solution to meet your needs.

You can get our RFP form here.

Would you like to speak to one of our platform consultants?

Please indicate that you would like to set up a call with one of our team members in the message field of the contact form. We’ll set up a time that’s convenient for you to show you the inner workings of the ShopVisible platform, and answer any technical questions you might have.