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Internet Retailer : ShopVisible Launches Pianoworks.com
By Marketing
6/23/2009 12:00:00 AM

Shopvisible E-Commerce Solution Launches Pianoworks.com Web Site


ATLANTA (June 23, 2009) – Atlanta-based ShopVisible is announcing the launch of its latest online storefront, PianoWorks.com. PianoWorks helps customers select new, pre-owned or restored pianos, as well as accessories, sheet music and method books, instrument rental, use of its performance hall, the restoration of vintage grand pianos and scheduling services. Its online storefront serves as an extension of its brick-and-mortar business located in Duluth, Ga.

"My family`s experience providing high-quality products and services led to us starting PianoWorks in 1993. Since then, we have steadily grown, but it came time for us to expand on the ecommerce side,” says Sam Bennett, owner of PianoWorks. “We know that people don’t really buy pianos online, but they do research these important purchases online. ShopVisible worked with us to create a site that not only could capture those consumers looking to gain information on pianos for purchase, but to also appeal to those consumers interested in buying ancillary items like lamps and benches. With ShopVisible’s expertise, we were able to combine retail and education into a comprehensive site that quickly elevated PianoWorks to the first page in all of the major search engine results.”

PianoWorks new Web site is a virtual resource for musicians of all levels providing information on a variety of pianos, as well as allowing customers to schedule tunings, piano maintenance, receive information on pianos for sale and more.

“Piano’s are a high consideration purchase,” says Sean Cook, CEO of ShopVisible. “People may not be clicking the ‘buy now’ button on a $40,000 piano, but they are doing research online. For many years PianoWorks has been a trusted authority in their field. ShopVisible is helping them to bring that credibility and terrific customer experience online. This is a perfect example of a very traditional business, with owners that have a vision of how to reinvent themselves to dramatically grow their business. We are proud to be partners in helping bring that vision to reality using the latest technologies.”

Established in 1993, PianoWorks is dedicated to helping musicians and music lovers realize their goals. The family business aims to serve the best interests of its consumers by providing objective assistance based on more than a quarter century of experience as a leading restorer of fine pianos. For more information about PianoWorks, please visit www.pianoworks.com

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