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How Off-Site Optimization Can Help Your Website
By The Frog
7/1/2008 2:24:00 PM
Hello, friends of ShopVisible! Today has been quite hectic… One of my first e-mails was the SiteProNews Newsletter which featured the article "Why Bother With Linked-in or Facebook". This article resulted in four hours of joining social networks and creating pages. Why, you might ask? Well not only did I already have insight on off-site optimization from hanging around the individuals at ShopVisible, the article definitely gave me additional perspective on the importance!
Basically, the author, John Clark, realizes the importance of off-site factors. With off-site optimization, your natural search ranking is enhanced more than if you had solely used on-site optimization. Through sites such as Linked-in and Facebook, you can post links to your company website and list the company as your employer. This creates more search results and off-site links—which Google really likes! The optimization of your search rankings will ultimately increase traffic and hopefully sales as well.
Additionally, social networks provide credibility for your company. Linked-in’s feature of Recommendations not only creates more links, it highlights your skills and accomplishments. In our previous blogs you have read about customer generated information and how it positively influences shoppers. Connections on Linked-in will read your recommendations and eventually feel more comfortable about conducting business with you.
It’s a good thing ShopVisible understands this and ensures that affiliate tools, in-site search and channel management are easily accessible through the platform.  But if I still haven’t convinced you of the importance of off-site optimization, read the article for yourself!
Don’t forget that you can now find me on MySpace and Facebook! Also, be sure to write recommendations for the people who work at ShopVisible. Client support is a great way to help businesses grow (plus, you might get a recommendation in return).

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Tags: off-site optimization, in-bound links, SEO
Categories: SEO, RSS, User Generated Content, Commerce Insights Blog
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