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From Economic Recession to Automotive Transformation
10/14/2008 7:47:00 AM

Breaking news: Economic crisis and exorbitant gas prices drive down auto dealer sales.

Significant drops are abundant, yet for many, double-digit losses are the new norm. In a recent national survey sponsored by Autobytel, “56% of surveyed dealers reported sales declines over 2007.” The economy is clearly in a state of flux; dealer survival methods must also adapt to this downturn in order to rejuvenate sales and revamp marketing strategies.

•77% of dealers claim to now invest more effort into lead-conversion
•69% are intent on greater internet marketing
•lucidly addressing the importance online marketing, 91% of dealers polled planned to implement better usage of web marketing tools

Breaking News: ShopVisible powers independent automotive dealers to the forefront of e-commerce arena.

In June 2008, Don L Leasing’s online hit traffic was far from flattering for an auto dealer. After going live with ShopVisible, however, a dynamic shift occurred elevating Don L’s June hit count of 1263 to 58,401 for July. In just one month, total hits grew by 4624%. Further illustrating another auspicious transition is the late summer increase to 91,798 in August and a remarkable 125,328 for September. From June to September, while driven  by ShopVisible, Don L Leasing’s total hits have risen nearly one hundred fold. As an extension of this transformation, Don L’s eBay hits also had a burgeoning summer. While the month of June elicited solely 29 eBay-generated hits, August and September brought with them over 17,000 possible leads respectively. Thanks to ShopVisible, Don L Leasing is reaching more customers and those same customers can now more easily access Don L Leasing.

How did ShopVisible do it? What SV added features benefited Don L Leasing?

For Auto Dealers:

Express Online Credit Application
    * Provides customers quick and easy access to detailed a credit application.
    * Customers can enter personal information in order to seek credit approval for auto lease or purchase.
Auto Financing Payment Calculator
    * Equips dealers with the power to offer customers an easy to use lease calculator
    * Customers can enter automotive specifications, monetary information, and preferred lease term duration to calculate estimated monthly payments
Request a Vehicle
    * Customers have the opportunity to search for other vehicles not listed or not present in "virtual showroom"
    * If a customer cannot find what they are looking for, they can enter the make, model, mileage, transmission type, color, price range and time constraints; all while providing personal information and a message to send to a sales associate
eBay Motors, Autotrader, DuPont Registry
    * Automatically have inventory listed on the most visited automotive channels.
    * Generate new leads from around the web, expanding your showroom beyond your website.
Inventory Auto-Population
    * Inventory information is auto-populated once a VIN is entered.
Enhanced Aesthetic Appeal: Use of Video Marketing Tools
    * Check out music phenom, Sean Kingston, as he ambles through Don L.’s showroom…

ShopVisible has not only revitalized the online auto-purchasing arena but has also simplified and reinvigorated sellers’ abilities to find buyers. For the independent car dealer wanting to sell, rent or lease vehicles over the Internet and drive leads to his sales staff, ShopVisible offers a platform linked to expediency, usability and content management. By providing its clients with the latest technology online  (site specific) traffic reports, web design and keyword search friendly content, dealers can now better access their customer base while maintaining full control over their site’s appearance and content. Auto dealers can conveniently work with ShopVisible’s automated integration with eBay automotives, Craigslist, and Autotrader to expedite leads and sales. ShopVisible’s robust platform offers dealers freedom concerning their up-to-date inventory needs while relinquishing the constraints of needed IT support. Dealers can have ready and easy access to complete analytics in order to view where their cars are selling and where they are not, who is buying and where the best leads are coming from. We’ve done the work so you don’t have to. Stop worrying about technology and just sell cars.

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Tags: e-commerce, auto dealer, shopvisible, marketing
Categories: Commerce Insights Blog
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