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Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
By ShopVisible Marketing
8/22/2014 1:54:00 PM

Why this last season was the most memorable yet.

B2B and B2C companies all want the same thing: sales without any drama. However, there often isn't enough chemistry between consumers and their online experiences to drive conversions. As a result, organizations have to enhance their Internet marketing through strategies such as SEO and online advertising to get consumers under the influence to buy. And the results from this past season—the first half of 2014—are so good that they almost seem criminal.

Compared to the first two quarters of last year, overall Web traffic among ShopVisible's customers increased 9% in the first half of 2014, according to ShopVisible's “Influence and Impact” benchmarking report. Sixty-seven percent of this increased traffic came from new visitors to those sites—according to data from ShopVisible's more than 100 customers and Google Analytics—and 33% came from returning ones. But traffic wasn't the only thing that gave B2Bs and B2Cs a rush. While the average conversion rate for the first half of 2014 was 2%, the average order value was $141—a 24% increase compared to the first half of last year. Online order volume also grew 3%, and online revenue increased 18% versus the first two quarters of the previous year. In addition, there was a 20% increase in the total number of items sold.

Click here to check out the full original story and infographic on www.dmnews.com.

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