Cyber Monday capped off a long weekend of shopping for many, and while Thanksgiving and Black Friday combined for some encouraging news for online retailers, Cyber Monday order totals were down 3% vs. last year, and the 5-day period was down 5% compared to that same stretch last year (which, as we’ve covered, was almost a full week earlier in 2012).
Traffic was higher on Cyber Monday but down 6% overall, and conversion rates were up 3% to an impressive 5.4%.
The data we’re seeing is a bit different than other reports around the web. IBM said in a statement that web sales yesterday rose a whopping 21% compared to 2012, and ComScore said online spending increased 15% on Black Friday (we saw a 3% dip on that day as well).
One thing everyone is agreeing on, and we discussed it yesterday, is that mobile traffic is exploding this year and retailers who are catering to the smartphone and tablet crowd are benefiting the most this season. Keep an eye on our Dashing Thru the Data dashboard as we update it later in the week and again next Tuesday, and follow #merrydata on Twitter for the latest insights.